Will You Buy This Bag On Valentine'S Day?

10 more days.

We will happily welcome another promotion peak - Valentine's day.

But the girls did not have to wait until that day to start. After the first day of the Spring Festival, Givenchy launched a partnership bag with Mr. Hongbo Bao, the world's limited 80, the unit price of 14 thousand and 900.

According to the world clothing and shoe net, this Limited package chose Givenchy's latest 2016 early autumn new Horizon package, with simple lines, but with a very girl's pale pink color, which accords with the theme of Valentine's day.

As an old driver of the bag maker, Mr. Bao yesterday sent out preheating and prompting on micro-blog. In February 3rd, at 10 a.m. in advance, 80 bags were robbed in 12 minutes.

At present, this micro-blog's top message is a fan who grabs Valentine's Day gifts, while other netizens who are not fast enough express their regrets.

It can be seen that the "limit" of two words is still affecting the hearts of consumers. Mr. Bao also wrote on micro-blog: "the package looks nice, but it doesn't work well, sometimes it's worth two words."

It must have been well versed in the way of marketing.

Although the Horizon series is not a big hit, it has a low rate of appearance on social media such as Instagram.

In fact, the significance behind this cooperation is far greater than the introduction of a cooperation fund.

According to Mr. Bao's introduction to micro-blog, this is the first Chinese blogger.

Valentine's Day special series.

Last year, the US brand Rebecca Minkoff also worked with China.

Blogger ribekha has launched a limited number of 1200 Miss Fantasy, including Mr. Bao himself in collaboration with Scotland leather brand Strathberry for the Chinese New Year Series in January this year. Mr. Bao has designed a number of Chinese style ornaments. According to the world clothing and shoe net, 400 limited packages are sold within 3 hours of opening.

But whether from brand recognition or price itself, Givenchy has raised the level of cooperation between European and American fashion brands and Chinese bloggers.

It can be seen from many details that luxury goods still have more cautious criteria when choosing partners.

Mr. Liang Tao, who graduated from Columbia University, has more than 400 thousand fans of WeChat and nearly 3 million of micro-blog fans. He was also the first Asian blogger to get on the Victoria 's Secret special plane to Paris to participate in the big show.

More importantly, his micro-blog and WeChat public numbers have been using a centralized approach, that is, specializing in bags, occasionally introducing some matching shoes, clothes and so on.

As we all know, bags are luxury brands of cash cows, and even consumers can be equated with the brand itself.

Mr. Bao's precise positioning also makes the brand easier to understand and find the right way to cooperate with each other.

In such cooperation, the benefits of both sides are clear at a glance.

Nowadays, luxury goods pay more and more attention to the cultivation of social media in China, and it is difficult to update the number of fans in a short time by relying on a single blog update. Relying on net red diversion is a shortcut.

For example, this limited bag can only be purchased from Mr. WeChat's platform, and will be directly linked to the Givenchy website after entering it. An ID card will only open one package.

This will not only bring new fans to Givenchy, but also a good opportunity for the brand to grasp the detailed data of users.

Mr. Bao can also enhance his influence in the fashion industry.

Therefore, as to whether Givenchy needs to rely on this sale to make money, it does not seem so important at all.

First of all, the size of the 80 bags is very small. Secondly, the average price of a Givenchy Horizon is about $1990, or about 13 thousand and 500 yuan. There is no difference in the price difference between Mr. Bao and Mr. Bao.

But the marketing time is very special. Recently, another news about Givenchy has also been widely discussed in the industry.

Riccardo Tisci, the creative director of the brand, said she would leave Givenchy for 12 years.

In the information of LVMH group of the brand parent company, Tisci is described as an early bird who uses social media to do business. He has 1 million 800 thousand of Instagram fans, and his blog plays very smoothly. Under his leadership, Givenchy has been in the forefront of the group in recent years.

Tisci said he will focus on his own interests, but there are rumors that Versace may be trying to win him. Another round of French fashion shock can be foreseen, but it also provides consumers with a new understanding of Givenchy.

Visual inspection of such circles will become more frequent and diversified in 2017. Today, fashion bloggers gogoboi are also on the stage of Dolce&Gabbana. Dixie, Style_Notes, pomegranate, FreshBoy, Mr. Bao, ribek and so on have entered a list of Paris Bank of France. The list has ranked the influence of Chinese stars and bloggers. The purpose is to help European and American brands to find suitable partners in China.

In such a way, the net red people will also gradually fade away the labels of "selling fake goods" and "exaggerating propaganda" and so on. The market of cooperation and publicity may also be gradually standardized.

More interesting reports, please pay attention to the world clothing shoes and hats net.