Can The Pformation Of Luxury Industry Depend On Whether The Electricity Supplier Can Reproduce Its Brilliance?

Under the influence of the global economic downturn and the upgrading of emerging consumer markets, in recent years, luxury goods that once looked up to the world have begun to think about the relationship between consumers and consumers.

Unaware, China has become the third largest consumer of luxury goods in the world.

Due to various reasons such as limited economic crisis and intensified anti-corruption, many luxury brands have been closed shop in China. From COACH, they announced the closure of the flagship store in Central China, joining Prada, Ralph Laure and Burberry. Some luxury brands cut their product styles to enhance brand recognition and enhance their added value, and even some brands actively embraced the Internet, hoping to expand their sales channels through e-commerce.

There is no denying that under the cold wave of the market,

At present, it has entered a profound pition stage. It is imperative for the industry to change. Where is the development path of the luxury goods industry? Will there be a bigger wave of sales in the future of luxury goods industry in a standardized, healthy and mature environment of luxury electric business?

Rely on electricity providers, luxury sales will not drop or rise?

According to the world's clothing and shoe net, since 2015, the luxury goods industry has been in a doldrums. The annual compound growth rate of the luxury goods industry has dropped to -1%. Less than half of the brands still maintain growth momentum.

Despite the decline in the luxury goods industry and the continuous closure of stores, luxury goods are growing in the electricity supplier market. The demand for luxury goods by domestic consumers is still strong.

Strikingly, despite the decline in the global luxury purchase rate last year, luxury consumption in China reached 17 billion euros, the first time in three years that the luxury consumption has stagnated, accounting for 23% of the total Chinese consumers' purchases of luxury goods.

Some analysts believe that in addition to some big international brands to lower the prices of domestic products, and raise the prices of foreign goods to reduce the price difference, the rapid development of luxury electric business and rapid sales growth are important reasons for the rise of luxury consumption in China.

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Luxury companies use their store channels flexibly.

For example, Tiffany Tiffany and the world's largest luxury business group Yoox Net-a-Porter Group SpA cooperation, as well as Chanel Chanel, Dior and other brands on WeChat to do some test activities to see that luxury companies are actively embracing the Internet business.

China's local luxury goods suppliers have almost lost the possibility of cooperating with international luxury brands because of brand environment, customer quality and selling fake goods.

How to get trust is the most important problem for the electronic business people to break through the dilemma. On the one hand, we must get consumers' trust in the authenticity of goods, and on the other hand we must get the trust of the luxury brands.

Luxury brands are more prudent in channel selection, brand image, price policy and after sale, and some brands are reluctant to join the electricity supplier.

Although the three ministries have promulgated a new tax system for retail sales of cross-border electricity suppliers, it will take some time to implement the floor and market inspection, so the luxury electric business market is currently in the shuffle stage in China, and has not yet been completely standardized.

Luxury electric business sales: traffic = sales?

The competition for local luxury goods and electronic business is fierce. In the future, there will be no shortage of luxury electric providers, and there will be 58 mergers and acquisitions. The new tax regulations will be reduced after the implementation of the new tax regulations. The industry will shuffle, including all the cross-border electric providers including luxury electric providers.

To form a scale, there must be huge traffic volume, so the sale of luxury goods to a large extent depends on the large flow of e-commerce sites and the high popularity of social platforms.

It is learnt that the role of luxury brands in the official website is being weakened.

Tmall, Jingdong, WeChat, micro-blog and other three party applications are playing a bigger role than the official website, which has a larger user volume than the official website.

Although many luxury brands have spent a lot of money and manpower to maintain the official website, and let the official website have almost all Internet functions, almost all luxuries official website has now been furnished with very little traffic.

Because customers will not enter the brand website for a brand.

But does traffic mean sales?

From the end of 2016, luxury watch business Jaeger Le Coulter and net red Papi sauce marketing cooperation, can be called the traffic volume, but the sales effect actually can not be seen, and even the danger of brand image reduction.

Internet is the main gathering place for young people. It is also the backbone group of online luxury consumption. The pursuit of good quality and low price is the main feature of the current youth Internet consumption. No wonder Jaeger Le Coulter and net red cooperation have not achieved impressive results.

Therefore, the luxury industry is not a market for competition, but also a consideration of user characteristics and consumption attributes.

Over the past ten years, 20% of core consumers have created 80% sales for brands.

Only high quality, high price and high activity platform can bring effective pformation customers to the luxury industry.

Embrace the Internet, need to adapt to the core competitiveness of the electricity supplier!

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From that moment on, the impact of policy has never been interrupted, from a low key to the collapse of the tide of victory into the outbreak of the king, and then to the new tax system to shuffle.

As the saying goes, the most difficult time is also the time when opportunities and challenges are greatest. The biggest problem facing the luxury electric business is not the market capacity but the business model that it does not fit. The low price is not the core competitiveness, but the convenience.

In recent years, the popularity of overseas shopping and purchasing has brought a certain impact on the sale of luxury electric business.

However, the increase of foreign luxury prices and the growth of tariffs have increased the cost of purchasing agents, greatly reduced the proliferation of purchasing agencies, and to a certain extent, saved the sales of luxury goods suppliers.

In fact, luxury goods sales are either e-commerce or purchasing, but in the final analysis, they provide consumers with a luxury experience instead of buying.

Luxury electric providers offer discount and convenience to a certain extent to satisfy the consumer's experience psychology, and the trust purchase between friends also solves the consumer's trust mentality to a certain extent.

Luxury in the process of embracing the Internet, in the absence of a better and safer way to come out, these two ways will coexist for a long time.

But more and more standardized luxury electric business will gradually become the mainstream of luxury goods purchase.

At present, the high sales volume and profits of luxury electric business are attracting more luxury brands to enter.

In 2017, the digital sale of luxury goods entered the era of electronic commerce. This will make many agents and vertical electric providers living space smaller.

For a long time, luxury is a noble and status symbol in the public's mind. Only celebrities, celebrities and rich people can enjoy the luxury services.

The emergence of luxury electric business has enabled ordinary cock to find a way to counter attack. Luxury goods are no longer exclusive to some groups, but a habit that young people can buy experience.

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