Briefly Describe The 4 Trends In Retail Industry. What Do You Think?

"The Internet has permanently changed our minds.

"The way" is already a cliche. Under this impact, traditional department stores are experiencing the trend of closing stores. But at the same time, we also see the counter attack of retail stores. The Amazon Go store allows you to follow suit. Gentle Monster has made the shop into an art gallery. It is said that the New York Food Center Eataly will provide consumers with the experience of planting vegetables in supermarkets.

In any case, retail stores will not disappear. They are finding ways to meet this era.

Fastcompany and retail experts, analysts, scientists and marketers summed up 4 retail trends, according to the world clothing and shoe net.

You can have a look, right?

1. "Bigboxstores" becomes smaller and more subdivided, and drive free shops will become more popular.

"We always believe that the bigger the better, the super shop and the Super Center.

Now we can see that this idea is changing.

Start closing stores and reconsider their footprints. "

Sidney Morgan-Petro, retail editor of trend prediction center, said WGSN.

Retail stores are no longer obsessed with "big" and "multi", and appear more flexible and market focused business forms.

Target, the second largest retailer in the United States, has added a lot of relatively small shops in the University. In 2015, Target Express, which opened in University of California at Berkeley Berkeley (UC Berkeley), is the smallest Target in the 1800 stores in the United States, and sells products for people near the University, such as hangers, irons, ramen and so on.

Another store, City Target, concentrates on downtown office workers.

In addition, the "big box" shop in the suburbs will be used as a warehouse and a drive away shop.

Rumor has it that Amazon is considering a warehouse storefront integration mode, which will be used as a "drive away" store at the same time.

Morgan-Petro pointed out that "this form has been in Britain for some time, and Tesco did so a few years ago.

Occasionally

What's done is very important.

2. service will still pull people back to the store.

We can see that brands are providing more ancillary services to increase the value of physical stores, such as tennis racket repair services.

In other words, people go to stores more for services rather than products.

Hungry, the United States and other takeaway services to solve the problem of efficiency.

But even fast food, there is a need for physical stores.

"Ancillary facilities are the fastest growing part of a retail store," said Sucharita Mulpuru, a former retail analyst and retail strategist at Forrester.

For example, the automatic ordering machine suddenly appeared in McDonald's.

In the future, people will need more detailed service products. While selling goods, they may launch the service of attracting repeat customers, which is the core competitiveness.

3. the choice question of "convenience" and "experience".

Or convenient to do not occupy you any time, or can give you the ultimate experience, about consumption, no one likes to be warm.

"On the one hand, we are increasingly using electronic services (ideally mobile app) to buy daily necessities such as toilet paper, soap and milk," said CarloRatti, a professor and designer of MIT.

On the other hand, I find the prosperity of experiential shopping.

Think about picking fresh produce: we always enjoy the physical shops that we can touch and smell.

Conversely, stores are increasingly paying attention to providing us with unique experiences.

For example, more and more popular shops in various industries.

When you go to a physical store, you can do many things at the same time: drink coffee, buy clothes, enjoy SPA, and get to know the latest popular information.

The way you spend your time in a place is increasing. This is what retailers are trying to do to make you stay.

"Experience is beating buying." Morgan-Petro believes that experience is now feeding on product design. "For apparel companies," how we provide an experience is being replaced by the product "from birth to experience."

For example, fashion costumes specially for music festivals.

4. every product has its traces to follow.

You've always been in a supermarket looking for something that you haven't found for a long time, and the staff often don't know which layer of honey flavored potato chips are on the shelf.

But cheap wireless chips (RFID) can monitor the location of every commodity in real time.

For retailers, they usually know what they should have or what they sell, but they have no idea about the whole process.

RFID can solve this problem, and many companies have already begun to do so.

Fashion brands such as Rebecca Minkoff and Zara use traceable tags. They can easily understand the inventory of the entire store by sweeping them.

For consumers, you can directly locate the third layer of honey potato chips on the left side of the channel on app and make the "target shopping" process more rapid.

Presumably you have heard of the Just Walk Out AmazonGo unmanned supermarket. Wireless sensor technology not only locates products, but also allows you to pay automatically.

At the same time, this technology can be traced to the front end of the production chain, and help companies tap deeper consumer insights.

Ratti, Professor of MIT, said, "in the future, we will find all information about an apple. It grows on that tree, how much carbon dioxide emissions it has, whether it has received chemical treatment and how it is pported to the shelves."

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