Fossil Launches Vapor Smart Watch

According to the world clothing shoes and hats net, over the past 1 years, the whole wearable device

There is no good news. Smart watch shipments contracted for the two consecutive quarter, and the biggest wearable device, Fitbit, is still in the doldrums.

but

Watch group Fossil is optimistic about the growth of the market in the next 1 years.

The company announced this year at the international electronic consumer Exhibition (CES) that they will launch 300 wearable devices, including bracelet and watches, in 2017, and also say that new brands should be added.

This means that Fossil regards wearable devices as the focus of this year's development, and the number of the 300 targets is not small.

The company just entered the wearable market two years ago, and launched 140 smart watches and bracelets last year, 40 more than the initial plan, but the target for the new year has doubled since last year.

At this year's CES exhibition, Fossil group and their partners include

A number of smart watches have been introduced.

Fossil group's wearable brand Misfit also brought a smart Vapor watch this year, equipped with GPS and heart rate monitoring.

Fossil group's Misfit launched Vapor smart watches at the exhibition this year.

Fossil group has so far not announced the sale of its wearable devices.

According to Fossil group's chief technology officer (CTO) SonnyVu, it sold well.

He was originally MisfitCEO and entered Fossil with the acquisition.

This may be related to their product positioning.

GregMcKelvey, chief strategist and digital officer of Fossil group, said: "the special point is that our hybrid smart watches have proved that our consumers want a balance of functionality and fashion.

We have filled the market vacancy well. "

The so-called hybrid smart watch refers to those watches that maintain the appearance of the wrist watch and increase the heart rate monitoring inside the body, so the appearance is closer to the traditional watch.

In the case of the overall market downturn, Fossil group will wear wearable devices as the focus of this year to do, it looks abnormal.

But for Fossil, smart watches may be the only potential growth point for the company.

Over the past 1 years, watches with Fossil 75% revenues have been performing poorly, and share prices have continued to fall.

CEO Kosta Kartsotis attributed the pressure to traditional watches and retail industry, and announced in November this year that it will start a multi-year reorganization plan to adjust product development and sales methods.

Now, wearable devices are an important part of the Fossil group's plan.

Of course, as an important manufacturer in the wrist watch market, Fossil is not a big problem in design and production.

The Fossil group can sell 26 million watches a year. It is the top five watch manufacturer. Besides making watches, it will also undertake authorized production orders including DKNY, MichaelKors and other brands.

Besides brand and design, Fossil is more sure about channel.

CTO SonnyVu said: "most wearable devices are sold through European Union channels, not German watch shops.

Fossil has 30 years of experience in these stores. "

In a report this year, Mr. Ou said that apart from a number of brand lines, Fossil group's advantage is concentrated in a wide range of sales channels.

When calculating only the number of offline outlets, Fossil 2014 has 3 stores in 90 countries and 284 stores in the United States.

At the end of last year, it was said that the number of stores should be reduced, but the scale was still considerable.

Although the Fossil group seems to have a lot of information about wearable devices, it also believes in their product positioning, but it still needs sustained performance growth to persuade Wall Street.

From the traditional watch industry and wearable market, it is very difficult.

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