Seamless Connection Between CASIO'S Physical Stores And Virtual Tmall Flagship Stores

In November 6th, Tmall The first full channel intelligent store in the world is officially completed in CASIO pilot at Yintai in77, Hangzhou lakeside. As the largest agent in Casio China, Mr. Ping Ping, managing director of Hangzhou Trading Co., Ltd., has been busy recently. He has become the "net red" of the watch industry.

The 6 square meter shop integrated Internet technology and thinking to achieve seamless docking between the physical store and the virtual Tmall flagship store. Through game interaction to enhance customer experience and achieve drainage, customers can interact with large screen self-help shopping, but also collect customer behavior data in the store to support business decisions.

According to the world clothing and shoe net, since the opening of stores in November 6th, the interactive drainage has reached more than 10 thousand passengers, with 300 passenger trips per day, more than 200 orders per month, and 200 thousand monthly sales. This store is the representative of the watch industry to explore new retail, attracting a lot of attention. Recently, Li Gang, marketing director of Wuxi Ping Shen Technology Group Co., Ltd., has received an interview with reporters.

I wanted to retire, but the Internet brought new impetus.

It has been operating for 23 years now, and has been expanding the traditional way of opening up. At present, there are more than 100 stores in twenty or thirty cities. Although the store opened early on Tmall, it has an average turnover of only twenty thousand a month.

Relying on the original experience mode -- quality cities in China Department store The business district keeps open shop, and even the business will continue to grow. But by 2015, sales began to decline. In the face of a down business, we should always comfort ourselves not because the team did not work hard, but that the market changed.

"In fact, we have problems, of course, our own problems are not not working hard, but the concept has not been changed. In the first half of last year, I told my team members that we could not keep up with them. Retirement is also a good choice. Lian Ping told reporters.

In mid 2015, at a small meeting, Tmall's team introduced the electricity supplier, which should be touched by Lian Ping. So he set up a team from the second half of the year, which took about 12 months to make the turnover 2 million 980 thousand. "The application of technology has brought about remarkable results, directly stimulating sales, and everyone will be excited about it." Should Lian Ping excitedly say.

Through frequent contact with Tmall, great changes have taken place in the concept of Lian Ping. He realized that the Internet is not opposed to traditional retail, rather than the electricity supplier grabbing the offline business. market Change, consumer habits change, the Internet is now a basic tool. After repeated thoughts and collisions with Tmall young team, we should gradually have the idea of opening a smart store on line.

Seamless connection between physical stores and online channels is no longer cut under the line.

According to the world clothing and shoe net, through the two interactive large screens in intelligent stores, a seamless connection and connection between CASIO Tmall stores and offline stores has been made, creating a brand new shopping scene for consumers. Stores attract customers to enter the store through interactive games. At the same time, using Ali's online and offline big data analysis, collect relevant data of customers' participation in the game and support customers' insight. When customers scan the shopping mall's two-dimensional code with mobile phones, the mobile phone page will jump directly to the same single page on CASIO Tmall store. Although many customers will not place orders immediately, they can trace the data from the store after customers return home on the computer or on APP.

The practice of CASIO smart stores enables online and offline integration, and the performance can be traced back to online or offline. This method avoids conflict between online and offline and improves the total amount of brand.

Intel's joint sense of innovation, behind the "three clouds" support

Reporters learned that this store is known as intelligent stores, mainly "three clouds" support, namely game cloud, shopping cloud, behavior analysis cloud. These three clouds, the first game cloud is mainly to help stores absorb powder, increase conversion rate; second shopping clouds open the line offline, to achieve the integration of all channels landing; behavior cloud collecting consumer behavior data, to provide basis for decision-making. "The collection of three cloud smart store solutions, coupled with Intel's advanced computing power, Internet of things architecture, graphics interaction technology, visual sensing technology and so on, we can help spanform physical retail into full channel smart retailing." Li Gang, marketing director of Wuxi creative Sensing Technology Co., Ltd.

The retail industry's shopping process is divided into store entry, store entry and store entry. Based on the support of Intel's hardware infrastructure, businesses sell consumers' promotional messages to consumers through interactive games. After entering the store, consumers rely on video analysis, Wifi probes and other Internet of things technology and background data analysis platform. Businesses can know how many people have passed through the store, and how many people have entered the store after entering the store, and which areas they are concerned about after they enter the store. They are concerned about A shelves, B shelves, or shopping on the shopping screen. Based on the insight into consumer behavior, precise marketing is conducted to further increase the volume of general merchandise stores. Li Gang told reporters, "in these processes, what we feel most meaningful is that the whole data can be seen and traced."

The pursuit of full channel retailing is not only the upgrading of experience, but also the realization and integration of business needs and spanformation through data capture, storage and analysis.

There will be a "100 store plan" in the future.

The store was fully supported by CASIO. "In the future, we are also considering a" 100 store plan ". I also hope that with the support of creative thinking, Intel, Tmall and so on, we will jointly promote the landing of the project in China.

According to the world clothing shoes and hat net, recently, CASIO has attracted the attention of China Watch Industry Association and has become the pioneer of digital spanformation of traditional watch industry. The clock society hopes that Lian Ping can take the lead in promoting the spanformation of the watch industry.

For Li Gang, in CASIO's intelligent store, Intel based on the standardization of software and hardware solutions to help CASIO achieve rapid deployment. Speaking of future cooperation, Li Gang said, "creative awareness will also cooperate with Intel in depth, optimize the overall hardware and software structure, and create a" standardized, get access "scheme to help retailers quickly deploy and quickly achieve business value.

More interesting reports, please pay attention to the world clothing shoes and hats net.