Chen Ruiming, The Top Ten Designer, Reinventing The Craftsmanship With The Heart Of Craftsmen

The continuous development and innovation of fashion brands in China make China's garment industry steadily move from big country to powerful country, and become the largest consumer, producer and exporter in the world.

With the continuous development of economy, brand awareness has gradually improved. Many domestic pig enterprises have begun to upgrade and focus on brand building.

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On the top, follow the world's clothing shoes and hat nets Xiaobian together to understand how Shenzhen top ten designer Chen Ruiming from foreign trade companies back to the domestic market, and eventually set up their own clothing brand - dig the craftsman, with the heart of artisans to reshape the exquisite craftsmanship.

Return to the domestic market and become our own brand & platform

Chen Ruiming studied art in the early days. After graduation, he began to contact foreign trade in clothing. He had close cooperation with the international top brand.

After more than ten years of business learning, Chen Ruiming gradually realized that the domestic market was his main battleground. So he resolutely left the company and established his own Brand Company, which was facing the domestic market.

The independent brand created by Chen Ruiming is not only a brand but also a platform.

Excavating craftsmen intend to dig deep into the craft and convey the spirit of ingenuity.

After a long exposure to clothing, Chen Ruiming found a major defect in the domestic clothing industry, which is far from the foreign facilities.

He believes that many excellent domestic designers, but often suffer from inadequate process facilities, and can not achieve excellent technology, so how to improve the progress of technology is Chen Ruiming's biggest goal now.

Chen Ruiming said, "in the past ten years, there have been many improvements in technology in China. For example, the manual process has been realized by manual production. We have also obtained national patents, all of which have been tailored by many paintings, and the sewing process has been changed accordingly by using the color standards of the European Union.

In fact, many crafts originated in China, but gradually they are catching up with other countries. "

Speaking of this, Chen Ruiming is not sentimental.

In order to improve this situation, Chen Ruiming has made ten years of efforts. Now, there are factories in Guanlan and Pinghu, Shenzhen, and thirty thousand square meters of industrial parks. The platform has also collected more than twenty designers, with the help of the platform.

Development.

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In itself, Chen Ruiming said he understood the idea of the designer very well, and knew that the designer could hardly find the balance point in the artistic and commercial market. So Chen Ruiming hoped to help them grasp the market and production through his accumulated experience and ideas for many years, and to observe the acceptance of the market by small quantity production, and then put mass production into the market after receiving the feedback from the market.

Therefore, the platform is more like a designer incubator, and Chen Ruiming can find a designer who works with himself to win better development.

The concept of "generation by generation"

According to the introduction, Chen Ruiming's participation in this International Fashion Festival's theme is "intergrowth". The idea expressed is that many moments in everyday life are very stereoscopic, both antagonistic and United, and seemingly ordinary life is not common.

Although there are always modern buildings in urban life, there is no market vision. This is the real fireworks that Chen Ruiming pursued.

On this fashion issue, Chen Ruiming expressed a wide range of painting elements, such as animals, flowers and other common elements to form a unified carrier.

Chen Ruiming hoped that his clothes could put the craft in the first place and paint to restore the most pure flavor of art.

Chen Ruiming finally expressed his gratitude to the organizers of the China Fashion Festival (Shenzhen). "In fact, more than Shenzhen is the same for designers all over the country. Designers should find the right window and stage to show themselves.

Shenzhen, as the most advanced fashion industry base in China, needs more professional institutions and professional perspectives to recommend designers. Therefore, I will look forward to seeing better development of China (Shenzhen) International Fashion Festival.

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