CHIC2017 Spring Exhibition: The New Spring Thermal War Of Children'S Clothing Industry Will Be Staged In The "Bright Children'S Wear" Exhibition Area.

If children always carry hope and future, children's clothing must be worth fighting for.

On the "children's wear" exhibition area will be unprecedented in the way, let the whole industry once again focus on this industry that is pregnant with the future, welcome the new round of golden age of children's clothing industry.

At that time, the 7000 square meters of children's wear exhibition area is located at the National Exhibition Center (Shanghai) hall 2, which will be further divided into two parts: Children's wear brand, school uniform and garden clothes.

It is not difficult to see from the list of children's clothing brands that have been confirmed in the exhibition. CHIC2017 spring exhibition is about to be staged.

The new spring thermal war in the industry.

Next, let's take a look at the details of the world's clothing and shoe net.

Children's life industry chain is rare.

Despite the steady growth of children's clothing industry, some experts predict that the next three to five years will be a new round of fertility boom.

The layout of the new round of business opportunities is no doubt at the moment.

What is different from the past is that through the development of more than ten years, children's clothing industry is no longer the "casual" business with low threshold and pediatrics.

In Shopping Mall,

This kind of attention to offline experience and family style passenger flow into the format has become a "dark horse", and become a weapon for all major commercial projects.

More large-scale children's wear enterprise group pformation strategy, extends the category, crossover school uniform, animation, food, supplies, games and other fields, and even to children's products industry chain layout.

All signs show that the children's clothing industry in the future will be a resource integration competition around children's lifestyle.

This revelation will be opened from the moment of entering the CHIC2017 spring exhibition. At the entrance of the CHIC exhibition, the North Hall of the National Convention and Exhibition Center (Shanghai) will set up the children's theme scene, "Day Day Up, I am growing up", and at the same time, it will also provide solid and effective resources docking.

This shows not only a fine piece of children's clothing, but also a business concept that is worth recognizing.

Here, what will surprise you will be a children's life chain.

The theme exhibition area of children's wear will take children as the origin, with different age groups as the radius of life, and bring people into the world of children with different scenes, focusing on children's life and growth.

Traditionally, traditional industries are divided into producers, design, circulation and services from the perspective of producers. While the theme area of "Day Day Up is growing up" is divided according to consumption demand, it will include consumption, wear, use, education, entertainment and other major consumer needs. It will display diversified formats such as children's clothing, baby products, theme parks, facilities teaching aids, training institutions, sports equipment, animation and so on.

It is rare to see that the theme area is divided into four scenes corresponding to different age groups.

The children who are in the stage of young children are lively and active. The outdoor travel scene will revolve around the theme of "play", gather children's clothing, outdoor children's wear, parentage, theme hotels, theme parks, chain amusement parks and other resources; enter the middle school age group and enter the "school classroom" scene, which will focus on school uniforms, educational facilities and teaching aids, training institutions, publishing houses, student stationery, etc. the children of the age group are more self-sufficient and need more social interaction. The "Party" Scene constructed for this purpose will cover not only the custom dress, Cosplay game clothes, but also the collection of elements such as sports, street sports, animation, VR display and so on. In the "hospital delivery room" scene of the baby's childhood section, the children's clothing, lathe, supplies, food and early education will be integrated.

Mainstream and cutting-edge growth can not be missed.

Layout CHIC is the future of children's clothing brand layout.

Through the baptism of the theme exhibition area, the children's wear exhibition area has become the mainstream battlefield of many brands of mainstream children's clothing and new generation of children's clothing.

At present, many mainstream well-known brands have been confirmed to participate in the exhibition. Barbara will once again bring a one-stop shopping experience of professional fashion. The original brand designed for Chinese girls, Princess lux, will show the freshness and beauty of childhood.

In addition, the emerging brands that are continuously participating in the exhibition are also enthusiastic: the Linqian international, which is mainly pushing the cotton and linen children's clothing, is far ahead of the design and development capability while holding the trump card of Korean design resources. The children's clothing brand Hey Lads will bring the hottest joint venture mode in the children's wear field, so that we can feel the most advanced marketing concept.

Just as clothing has become an important manifestation of the cultural and spiritual world of the wearer, children's clothing is increasingly being given a child's initial recognition of the beginning of dress aesthetics and the good life.

Designer brand, high-end customization, C2M personalized customization and other emerging "play" swept through, these are good at capturing the beauty and individuality of children's clothing will definitely bring a bright color for children's clothing industry.

Soft and elegant colors, simple and generous lines, emphasize the natural and comfortable brand positioning. The children's clothing designer from Hangzhou, Diego, represents a generation's love for children.

In addition, Li Dan and other designer brands focusing on children's wear will also become the main force of the exhibition.

Piccolo RE, a custom-made brand for high-end children's clothing, is tailored for the "little gentleman" to make the original Italian style suit and embroidered with the name of the child, meaning unique and self-restraint.

Youyi Jia can pform children's own design into ready-made clothes, and pay attention to children's participation in fashion design, special experience in production and early education.

Local original children's wear brands enter the "bright children's wear" exhibition area, while foreign brands are also not to be outdone. Overseas brands such as FORE AXEL AND HUDSON and MetroKids from Japan and BIZZU from Japan will debut in order to layout the Chinese market.

The leading role of leaders is huge in any subdivision industry, and children's clothing is no exception.

CHIC2017 spring exhibition, the ten children's wear brands will work together to show the trend of children's wear, detonating children's clothing industry hot spots.

In addition, the activity area of the children's wear exhibition area will be organized by the children's brand interconnection platform, "Tao Pu", to organize small children's wear show, children's wear forum and other activities to create and pmit the current baby life style.

Let the school uniform carry the campus culture, precise docking.

Children's clothing is a special industry separated from consumers and users, while the school uniform is more special.

School uniforms are linked to education and linked to the market. It is not just clothing itself, but also carries the role of campus culture and student education.

The school uniform of the "children's clothes" will focus on the new trend in this field. The professional school uniform brand and ODM type enterprise will carry out a practical and precise docking with the specially invited school uniform buyers.

In fact, the appearance of the school uniform park is coming from the constantly rising market of the school uniform industry. With the opening and pparency of the school uniform procurement and the introduction of the new national standard of school uniform, the demand for commercial docking has also increased year by year.

School uniform is the first stop for students' aesthetics. The urgent need of the new generation of parents has also made the traditional school uniforms that are backward in design, outdated in style and no gender difference in form.

At that time, the famous brand children's clothing brands such as Barbara and Parker and so on will be on the CHIC2017 spring exhibition. They will rely on the brand influence to play their respective characteristics on the spot PK, so as to win the favor of buyers.

It is worth mentioning that the children's clothing brand Parker blue not only extends the school uniform production line, but also introduces the cloud school uniform APP platform, supports school uniform online customization and orders, and can also make timely replacement of the difference.

According to the introduction, the cloud school uniform is also an open platform. It will assemble many school uniform manufacturers, designers and service providers to build a shared resource platform to solve the problems of the school uniform industry chain.

With the coming of the new policy dividend and the peak of the childbirth, the scale of children's wear market has climbed. Meanwhile, it has also brought about the increase of children's clothing consumption demand, which has given birth to new and creative children's clothing enterprises.

CHIC2017 spring is full of childlike innocence, waiting for your hope and future for children's wear.

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