2017 The Most Important Aspect Of China'S Retail Market Is Improving Efficiency In Four Aspects.

The two new energy is gathering, and the integration and innovation will make our future retail structure bigger and bigger. The traditional retail formats that can not adapt to the big pattern and retailers will be eliminated.

Improving government management, market circulation, customer shopping and enterprise control efficiency will be the basic goal of retail pformation and future development.

In 2016, China's retail industry first proposed "

The basic feature of new retail is the larger retail structure.

China's retail industry is gathering two new energy: first, the battle of "dog and dog war" marked the integration of the real retail industry.

The battle has developed from product competition and user competition to the fight for physical stores. The war has been burning from the online to the offline; the two is the retail innovation, such as the spark of the whole country, and the local retail industry has shown boundless vitality and vitality.

The combination of integration and innovation will make our future retail business bigger and bigger.

Regardless of the big format and small format, because of the integration of mobile Internet and payment means, the retail pattern is bigger and bigger, and the traditional retail formats that can not adapt to the big pattern and retailers will be eliminated.

First, exit is the best choice.

20 years ago, retail was basically an individual effort. This is a funnel-shaped and waiting business on the "Saturday guaranteed no rest, Sunday break without guarantee", "women as men, men as livestock"! People's complaints about the social environment will eventually vent to terminal retail, and the service providers are slightly less, and consumers are just like firewood and fire!

15 years ago, retail leaders felt that technology and professionals were the two "bottleneck" of retail sales.

So there was a huge "IT" market. In practice, enterprises gradually found that the key of IT is not technology, but business.

Business process is not rectification, technology will only add to chaos! Technicians not only need to be trained as technical experts, but also should be masters of business, communication masters and enduring experts. Technology, business, communication and tolerance are all four high IT players.

10 years ago, retail began to lose its way.

Consumers are increasingly not satisfied with chain stores like plastic agencies. Especially with the development of e-commerce, consumers have more choices, shopping is more convenient, prices are cheaper, and businesses respond very quickly.

This is an experience that consumers have never experienced before.

2006 is a turning point for the growth of revenue of large entity chain corporation, which has continued to decline since then and has not yet come out of the trough.

But there are also a large number of new retailers seeing business opportunities in the "retail desert", and everything they do has a common feature: how to cater to the changing consumers.

Therefore, this is a time when the retail industry is regarded as a psychological counseling industry.

It can be seen that the development of retail industry in China in the past 20 years has gone through two stages, namely physical strength and intelligence led, and is now developing towards the direction of "heart power".

Many retail people in China have gone through two or ten years since the 90s of last century. The first ten years are the ups and down periods of the pioneering period and the growth period. The second ten years are the confusion of the Internet age.

At present, at the critical age of sixty years old, no matter physical strength, intelligence or mental strength, it is not as good as the new generation of young people. If we go on doing it again, it will not be a good choice for ourselves to the enterprise and family members.

Another "withdrawal" that has to be mentioned is "state owned business".

I have always believed that there is no question of reform in state-owned business, and that it is the best choice to exit honorably.

Shanghai has made great achievements in promoting brand strategy in recent years. Many growth firms in the country have landed in Shanghai. But for the retail industry, the retail business of Bailian and Guangming two "state owned commercial groups" has gone from bad to worse, and it is time to make a new decision.

Two, tolerance is the best fusion.

From the perspective of retail format, the vast geographical area, huge and highly differentiated population size, and complex social structure and other factors have determined that the development pattern of China's retail industry is bound to be a state of keeping watch and competition between new and old formats.

Especially in modern metropolis, it is more necessary to have a three-dimensional sense of penetration.

The traditional chain system is not likely to achieve lasting success. The main problem is that the standardized mode can not meet the needs of differentiation.

Whether the integration of online and offline industry or interindustry or cross industry integration, China's retail industry needs to consider two basic problems: first, create value for customers; second, increase efficiency to businesses; chain system will pform traditional shops into chain stores through franchising. After that, the headquarters will be like a "police station", guarding against franchisees such as thieves, rather than providing a good service to enhance the performance of franchisees.

It is not only due to the immature management skills of the franchisee that the performance of the store fails to achieve the expected level, but also inhibits the flexibility of the franchisee to operate autonomously. Ultimately, it can not maintain a good franchise relationship.

The extreme complexity and diversification of the Chinese market also provide diversified options for the development of the retail industry.

In the gap of chain store prosperity, the traditional small shops have not been eliminated, and still exist in every corner of the city and the countryside. There are five or six thousand grocery stores, small supermarkets and convenience stores run by two operators in Sanming and Nanping in Fujian, and most of them can make profits.

Their greatest skill is not what experts call "standardization, specialization and simplification" of chain, but rather adapt to the environment and seek change.

A few days ago, from the Shanghai Municipal Commercial Commission, it was learned that the total number of shops in Shanghai was ten times that of Beijing. Therefore, it is more convenient for residents to shop and food to be more diverse, which is very beneficial to the promotion of public health.

Whether Alibaba or Jingdong, these new retailers, with the help of powerful network platform, payment platform and user platform, are gradually infiltrating into offline stores, which can bring new value to specific consumption groups, occupy new markets or seize other markets, and can also improve traditional retail formats.

Convenience store), but if you want to size up and monopolize it, it's also unrealistic. Tolerance is the best combination.

Three, efficiency is the best reward.

There is a view that because the land is becoming more and more expensive, retail is becoming more and more difficult. After the soaring real estate prices in big cities, the central city has even been unable to make popular retail formats.

But the "legendary" family believes that rent is not a problem and the key is the improvement of operational efficiency.

He said that the sales volume of a small store was only about 20 thousand, and now it can achieve more than 40 thousand.

Sales turnover, which means efficiency improvement! Retail is a high security industry. A small drop in sales will lead to a substantial decline in net profit. If sales fall by 10%, net profit will be almost gone.

Therefore, retail enterprises attach great importance to the improvement of sales volume.

If the same resources can be used to raise sales volume by 50% or even 100%, even if the rent is higher, it will be able to bear.

Therefore, China's retail industry, like China's agriculture, has many difficulties. The key is only one: low circulation efficiency and low labor productivity. Therefore, improving efficiency is the basic goal of retail pformation and future development. If efficiency can not be improved, customer experience, customer value, customer satisfaction, customer loyalty and so on are all castles in the air.

China's retail industry should enhance its efficiency in four aspects:

(1) the regulation mode of departmental system, sports type and leadership instruction has seriously affected the business environment, resulting in the lack of order and fairness in the market competition environment, and the low efficiency of government management circulation, which has affected the efficiency of enterprises.

(2) the market is in the period of integration. In order to seize products, channels, users and so on, enterprises spend too much resources and reduce circulation efficiency.

(3) "greedy" and "lazy" users lose their way. Their shopping efficiency appears to be highly efficient on the surface, but in fact it is inefficient.

(4) enterprises believe too much in marketing power and lack systematic control over efficiency improvement.

Recently, almost simultaneously reporting on the unmanned or automatic cash collection technology implemented by Amazon, Rosen and other enterprises, the retail industry should pay great attention to the new technologies that can improve user experience, improve service efficiency and reduce labor costs. Only technology that can enhance operational efficiency is true technology. Only technology that is recognized by users is hard technology. Only those real technologies and hard technologies can be effectively promoted.

The pursuit of efficiency should become a habit. Production efficiency is only partial efficiency. Only circulation efficiency is a kind of social comprehensive efficiency, and it is also the best return for all kinds of payments.

In short, the large size of the retail structure is much greater in the minds of the family members, and the integration of various elements is greatly enhanced in the efficiency of circulation.

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