Massimo Dutti Opens Flagship Store In Mexico'S Busiest Street.

According to the world clothing shoes and hats net, not long ago, Spain

The brand Massimo Dutti has opened a flagship store covering 1450 square meters and three floors in the most prosperous Presidente Masaryk street in Mexico City.

Massimo Dutti was founded in 1985, and its parent company is today.

Retail giant Inditex - yes, the parent company of ZARA.

Though from the same company, Massimo Dutti and

It looks quite different: Massimo Dutti's clothes are mostly everyday style, and the quality and price are higher than ZARA.

As a high-end product line of Inditex group, Massimo Dutti is also described as a "high level version of ZARA".

Among all the brands in Inditex, the number of high-end Massimo Dutti stores is far less than that of ZARA, Bershka, Stradivarius, Pull&Bear, which are much younger and fashion brands, but more than ZARA Home, Oysho and younger brand new Uterq Uterq.

In the first three quarters of Inditex's earnings report, Massimo Dutti opened 34 new stores in the past year, and the number of stores has reached 763 in 2016.

This shop is designed by Sordo Madaleno, a local architectural firm in Mexico.

Sordo Madaleno has rich experience in architecture and interior design. Its design of Plaia Del Kaman hotel has won the INSIDE Festival Hotel Awards in 2016.

At the beginning of the flagship store that designed Massimo Dutti, Sordo Madaleno put forward the idea of combining shop design with local landscape.

So it turned out to be like this: the whole is wrapped in black fiberboard, and pparent glass is embedded in it.

In the white buildings around it, its black appearance is somewhat conspicuous, but because the height of the building is similar to that of the surrounding buildings, it appears very harmonious.

Unlike the fast fashion brand that gives people the impression of hypermarket, its black facade gives it some cool temperament, and the grid like fiberboard gives people a more refined feeling.

Although the facade appears to be black, its interior space is filled with sunlight through fiberboard and crevice and glass.

In addition, it is consistent with the simple design of the brand itself, and its interior decoration is also simple.

There is no fancy decoration, but a simple visual design of wood and steel in a large area, achieving a visual balance between the sense of wood and the sense of steel.

"Simple lines and pure material, when customers choose goods here, they will not be disturbed by too much store environment, but they can focus their attention on goods," the designer said when explaining shop design.

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After shopping, there is also a small outdoor garden on the top floor of the shop.

Here, customers can sit here and order a cup of coffee or a snack, put it in the urban landscape, and relax for a moment.

And Massimo Dutti also hopes that the consumer experience can be increased by the terrace and capture the hearts of more consumers.

It is worth mentioning that the number of shops opened by Massimo Dutti last year is not large, but there are many shops designed by heart.

In October 28th of last year, Massimo Dutti had made great efforts to update its flagship store in Barcelona.

The location of the building is a representative of Catalonia modernism in nineteenth Century, with a huge retail space of over 2000 square meters.

Massimo Dutti has recruited technicians from the parks and gardens departments of Barcelona's historical and cultural heritage to cooperate with them to complete the renovation and rehabilitation of the building.

The relief, ceiling and other details inside the building have been restored to make it shine again.

Massimo Dutti Barcelona flagship store

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