The "She" Economy Is In The Ascendant, And The New Economic Growth Point Is Rising.

The data show that in the consumer areas that reflect the quality of life in clothing, shoes, cosmetics, tourism and vacations, the average per capita consumption of single women is higher than that of men.

Feng Jie Lu pointed out that traditionally women have higher decision-making power in the purchase of cosmetics and mothers and babies, and now they are more involved in the male strong consumption areas.

"March 8" women's day has become an important promotion node every year.

Both online and offline businesses took the opportunity to start crying out early, and various gimmicks such as goddess Festival and Queen's day were also created.

Insiders say that under the background of the upgrading of consumption, the "she" economy is in the ascendant.

Women in the offline consumption are equally generous.

The data provided by Huarun 10000 show that during the March 8 2016 period, 67% of the

For female customers, 33% of consumers are male customers.

According to the research report, 75% of the total consumption of Chinese households is determined by women, and women are becoming increasingly influential consumer groups.

In terms of online consumption, the purchasing power of female customers is far higher than that of men and showing a younger trend.

According to Alibaba data, 70% of the online sales of Ali are contributed by female consumers.

Her "economic rise" has become an important consumption force.

According to the research report, China's 25-45 year old fashion female population has reached 290 million, and the female market scale will reach 4 trillion and 500 billion yuan in 2019.

The huge consumption base, the independence and autonomy of women's economy, and the strong consumption demand.

It means that a new economic growth point is taking shape.

Under the background of consumption upgrading,

The quality life report of Queen's festival classifies women's consumption upgrades into five trends: fashion, healthy life, exquisite, intelligent, and globalized.

Feng Jie Lu, vice president of vip.com, pointed out that most Chinese women own their credit cards and bank accounts, which is one of the sources of family income.

The data show that

The consumption per capita of single women is higher than that of men, and only in the field of electronic digital, male consumption is higher.

Among them, single women preferred luxury goods more than men.

In 2016, the proportion of women who had experienced luxury consumption (single consumption over 10 thousand yuan) was 1.7 times that of male groups.

Feng Jie Lu pointed out that traditionally women have higher decision-making power in the purchase of cosmetics and mothers and babies, and now they are more involved in the male strong consumption areas.

Roland Begg pointed out that female groups account for nearly 1/3 of the car market. Compared with male car owners, female consumers are more likely to buy high-end cars for good design and safety.

Sports brand is also Nuggets "she" economy, have extended their tentacles to women's market segments.

In addition, in recent years, women's purchases of furniture and household appliances have increased rapidly.

Among them, the highest proportion of residential housing.

Related links:

Who is the world's highest selling fashion industry group? With the world's luxury and fashion brands releasing the fourth quarter and 2016 annual earnings report, fashion headline data for the world's major personal luxury brands, fashion apparel (excluding beauty makeup) statistics 2016 sales of 50 strong list.

In 2016, global politics, economy and environment were in turmoil. With the continuous decline of mainland tourists in Hongkong, frequent terrorist attacks in Europe, slowing domestic economic development, Britain's withdrawal from Europe, Trump's election as the new president of the United States and the strength of the US dollar, most of the luxury fashion retailers were hit in the first half of last year, but in the second half of the year there were signs of gradual recovery, and they were rewarded in the capital market.

Among the 100 group objects studied in the fashion headline data Department, clothing accessories are still the major luxury categories. In the second half of last year, the annual business revenue increased by 5%, accounting for 31% of total business revenue. The number of rigid luxury goods increased by 2%, while the watches grew steadily. However, Hongkong, the world's largest market, remained depressed.

On the basis of a constant exchange rate, the US growth rate is between 2% and 4%; Japan's growth is between 6% and 9%; the growth rate of the Asia Pacific region, including China, is less than 3%, but the mainland has recorded 4% to 6% growth.

According to Reuters, in recent months, the luxury market in mainland China has warmed up. CLSA said in December last year that China's luxury consumer spending will rise sharply this year.

Bain consulting Shanghai partner Bruno Lannes predicted last 2016 that luxury sales in mainland China will grow by 4% over the same period last year, and will grow faster this year.

It is noteworthy that in the past two years, Prada group, which has fallen into a performance dilemma, pointed out that sales in Greater Asia in major Asian markets began to rise from the third quarter and continue to grow in the fourth quarter.

The sales decline of the group in 2016 has narrowed from the second half of the year.

According to statistics, the depreciation of the RMB exchange rate also suppressed the desire of Chinese consumers to shop overseas.

In recent years, in order to curb the gray market of China's luxury goods and crack down on counterfeit goods, many luxury brands have also adjusted the pricing strategy, narrowing the price gap between the Chinese market and the international market, and also become another important factor in the rebound of luxury goods in China.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.