[Home Textile Exhibition] Carries The Dream Of Industrial Convergence And Opens The Era Of Home Values.

On March 15, 2017 ~17, under the guidance of the China Federation of textile industry, the China Household Textile Industry Association, the China Textile Council and the Frankfurt Exhibition (Hongkong) Co., Ltd. jointly sponsored the 2017 China International Home Textiles and accessories (Chun Xia) Fair jointly sponsored by Beijing excellent exhibition Expo International Furniture Exhibition Co., Ltd. and Frankfurt Exhibition (Hongkong) Co., Ltd. (hereinafter referred to as the "Spring Home Textile Exhibition") will be held at the National Exhibition Center (Shanghai) hall 4.2.

By then, 2017 spring home textile exhibition It will work with China International Clothing and accessories fair, China international textile fabrics and accessories (Chun Xia) fair, China International Textile yarn (Chun Xia) exhibition and PH VALUE China International Knitting (Chun Xia) exposition to achieve the scale of five exhibitions.

The 7 theme exhibition area converge on many famous brands.

Last spring, the home textile exhibition held a lot of praise from the industry. Therefore, the 2017 spring home textile exhibition insists on precision positioning based on product display, including 200 famous brands and innovative enterprises such as bedding, towels, finished curtains, core and so on, with an exhibition area of 27000 square meters. It contains 7 main themes, including bed brand area, towel brand area, finished curtain area, equipment exhibition area, non heritage exhibition area, overseas exhibition area and forum area.

Among them, the brand of bed products includes life, mercury, pleasure, internation 3542, red willow, Yue Da, Heng Yuanxiang, blue silk feather, violet, Kasen, Bao nun, golden sun, Zhuo Tai, wish, Isle Island, Hashi Yoshika and so on; towel brand has Fu Tian, Ya Guang, jilia, cotton field, Dadong, Sanli, etc. the finished curtain brands include harmony heart, Kimberly, Jin Chan, Kinbeno, Minhui, cloth butterfly, Pharaoh, etc.

2017 spring home textile exhibition focuses more on precision and overall in terms of category. "Quasi" highlights the finished products and "full" in the colorful interpretation of large household and lifestyle. In the product aspect, it covers the high quality functional products, the intelligent idea and so on. It also takes into account the individualization and customization at the same time in meeting the conventional consumption demand. There is no need to doubt the popularity and strength of the participating brands. The famous brands in the industry are all "Banquet", and the innovative brand is more cohesive. Apart from domestic brands, the 2017 spring home textile exhibition also attracted many famous foreign brands. Such as Lan Jing group and the American cotton association are also coming on the stage, and India Powerloom Powerloom Development & Export Promotion Council (PDEXCIL) leads its members to participate in this event.

Eight cluster forces demonstrate the agglomeration of exhibitions

All along, China international home textile exhibition has played an indispensable role in promoting the development of home textile industry cluster. Therefore, every cluster will organize enterprises in the region to participate in the home textile exhibition every year, not only to expand trade opportunities for enterprises, but also to enhance the influence and visibility of the clusters. 2017 spring home textile exhibition has attracted Haimen exhibition group, Tongzhou exhibition group, Pujiang exhibition group, Zhen Ze exhibition group, Shuyang exhibition group, Gao Yang exhibition group, Zhou Quan exhibition group and Huzhou exhibition group.

In this spring's home textile exhibition, many home textile enterprises of Gaoyang group will launch personalized products with brand characteristics, so as to expand their market impact and share by creating their own brands, and enhance their popularity and competitive edge. Gao Yang, director of the exhibition, said that holding the exhibition is an important window for the enterprise to display its brand and culture. It is also an effective way to show the brand strength and cluster advantages of Gao Yang's home textile industrial cluster.

Huzhou Changxin textile city tried to hold a group exhibition in March last year, and has achieved good results. This year, Huzhou Changxin Textile City re organizes local enterprises with the image of "Pu Pu Jiangnan cloth town" and "China's long silk weaving town", presenting a new look of regional brand. The relevant responsible person said he hoped to further promote the industrial advantages and characteristics of Changxin Textile City by forming the spring home textile exhibition, forming a regional brand image and relying on the gathering role of the exhibition to shape the new advantages of industrial development.

Tens of thousands of quality exhibits to create a feast for home textile products

For buyers, the 2017 spring home textile exhibition is "a feast for home textile products". Here, you can see a great many well-known national brands, and you can also find bedding and towels from enterprises in the US, Japan, Portugal, Australia and India. Surface accessories Product curtain products.

At this spring home textile exhibition, Luo Lai life will display the brand image and product design of home furnishing with 200 square meters of exhibition hall area. All exhibitors are the main categories of textiles that they strongly promoted in 2017. They also focus on the display of related categories, such as household clothes, household shoes, hair bath towels, floral art, hard mattresses and decorations.

As one of the important categories of home textiles, towel industry is closely related to daily life. This year, many towel enterprises have been actively participating in the exhibition. Among them, Sanli towel is the theme of "forest house", which conveys a brand image of nature, health, environmental protection and elegance. In addition, we will invite webcast to broadcast live on the exhibition, spreading the new image and new products of three profits to more customers and consumers.

As a home textile enterprise in the field of towing towels, Nantong Dadong develops and innovates in diversified product development and functionality. Dadong towel will present a richer product category at this exhibition. For example, people who often stay in hotels can travel green and safe. The "patent sponge" series products are made of Xinjiang natural high quality cotton as the raw materials, with comfort, skin care, health and nature as the main products. The "product" series products are featured with special grade long velvet combed cotton, whose weaving density is high, and dozens of colors are designed to achieve a rich sense of hierarchy with pure color.

In addition to focusing on display products, exhibitors are also very concerned about the dissemination and promotion of brand image. This time, Shanghai Heng Yuan Xiang officially released its new brand at the exhibition. Heng Hao hundred years is a brand-new wedding home textile brand. Apart from bedding, it will also introduce a wealth of derivative products such as household products, gifts and so on. It will also be grafted and redesigned through Chinese traditional wedding culture. Heng good hundred years in the exhibition held in the new conference will also show the brand and China Normal University cooperation hundred sheep 100 son big suit.

Many wonderful activities to promote the quality of home textiles

The forum will become the most exciting and exciting place for this exhibition. In just 3 days of exhibition time, there will be many wonderful performances in turn.

On the afternoon of 15, the Forum on "new / functional fabrics R & D and innovation" was held, with 12 invitations. Home textile industry The relevant upstream and downstream enterprises and institutions participate in exploring how to bring new equipment, new technology and new materials into the home textile industry so as to enhance cooperation between the upstream and downstream industries and jointly develop new products that are more suitable for market development and meet consumer demand.

At this home textile exhibition, there is also a series of activities to cooperate with Tmall home textile decorations. The theme is "dream" - the theme of SHOW, and the Tmall Live Room (Tmall home textiles home decoration Institute). All along, the advantage of the spring home textile exhibition is professional, while Tmall's advantage lies in the coverage of the C end crowd. This exhibition, through the sincere cooperation with Tmall team, takes the spring home textile exhibition platform as the carrier, and deeply ploughs the home textile channel construction. Through the 4 aspects of online and offline interaction, linkage, brand terminal, influence communication and so on, we will realize the combination of resources and strength, draw up a beautiful chapter of the 2017 spring home textile exhibition, and promote the trend, healthy and intelligent quality life.

It is reported that the activities are divided into 6 major areas, including non kennel (I am single, but I don't eat dog food!), Eden (our love is most important), fairy tale country (let memory stay in innocence), in the cloud (you want to share your feelings with you), light luxury city (success is not just a face Engineering), Life Research Institute (come together to do something) consumer knowledge popularization. The activity takes the way of live broadcast and brand interaction, starting from the consumption habits of consumers and the change of consumer groups, guiding consumers' new consumption concept, focusing on the spanmission of healthy lifestyles and improving the quality of life of consumers. Then

In addition, "Zhen Ze silk Cup" 2017 China silk home textiles creative competition, 2017/18 China home textile fashion trend exhibition and "modern trend home life guide" released, Nantong Home Textile City micro supply market media meeting will also be held in the same period.

With the effect of the five exhibition gathering, the huge audience resources become one of the unparalleled advantages of the five exhibition linkage. "The same time exhibition, chest card general" means that the huge audience resources on the upper and lower reaches will be shared. 2017 spring home textile exhibition not only provides a display space for the home textile exhibitors at home and abroad, exchanges and cooperation, and expands the industrial development space, but also brings more business opportunities and opportunities for enterprises. 2017 spring home textile exhibition is going to join the industrial chain upstream and downstream, exploring the symbiotic channels of mutual cooperation, and will become a new driving force for the comprehensive development of the home textile industry.

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