Yarn Exhibition From "Producer" To "Developer": Building Upstream Confidence

As the upper reaches of the textile industry chain, fiber and yarns are becoming more and more influential in the global textile industry.

And this enhancement is not simply manifested as the role of "producer" in the upstream, but also began to upgrade to the role of "R & D" in the development of the global textile industry.

March 2017 15~17, in the five exhibition of the National Convention and Exhibition Center (Shanghai).

(hereinafter referred to as 2017yarnexpo spring and summer yarn exhibition), with the strongest lineup of China's textile upstream industry, unveiled Pavilion 5.1.

The exhibition will show the elegant appearance of the upstream industry chain from many angles through its rich exhibits, wonderful activities and diversified display.

There are many innovations and changes in this 2017yarnexpo spring and summer yarn exhibition, whether from exhibitions or exhibitors.

Change 1: body weight increases significantly.

Comprehensive platform physical appearance is not only "order".

2017yarnexpo spring and summer yarn exhibition is the largest exhibition in the history of yarn development. Exhibitors are enthusiastic, with an exhibition area of over 25000 square meters, an increase of 20% over the same period last year. For the first time, the 5.1 independent pavilions of National Convention and Exhibition Center were used for the first time. The number of exhibitors from 12 countries and regions was 390, and the total number of exhibitors increased by about 26% compared with the previous one.

Part of the increase in the exhibition area is due to the increase in the number of exhibitors, and the increase in the exhibition area of individual exhibitors.

Duan Xiaoping, vice president of China Textile Industry Federation and President of China Chemical Fiber Industry Association, said that the textile exhibition in two seasons a year is a large-scale exhibition on the upstream and downstream of the textile industry chain. The participation of chemical fiber enterprises is more and more active and the ability of curatorial development is stronger and stronger. At present, there are basically two "brush" enterprises, such as hard products, cutting-edge technology and product development capabilities aiming at the downstream market demand.

Ye Jianchun, vice president of the China Cotton Textile Industry Association, said that the number and area of the yarn exhibition cotton textile enterprises reached a new high this year. The number of domestic cotton textile enterprises exhibited nearly 110, while the number of cotton spinning enterprises in the spring of last year was less than 100.

The continuous development of yarn exhibitions is increasingly recognized by the industry.

At the annual exhibition, we can see that the leading enterprises in various fields have invested heavily, such as Jiangsu Sheng Hong, Yibin siliya, China Heng Tian fiber, Shanghai textile control, Xinxiang chemical fiber, and so on. We can also see many new exhibitors, such as Zhangjiagang's Mei Jing Rong chemical industry, which was first exhibited in autumn and winter last year.

In addition, the exhibitors of the local exhibition group remain in the same position. The exhibition area of the Xinjiang Pavilion is close to 600 square meters, with about 20 exhibitors. It shows the image of Xinjiang enterprises and Xinjiang yarns in the form of exhibition.

The number of exhibitors in traditional cotton textile provinces such as Shandong, Jiangsu, Jiangxi and Fujian is also increasing.

The favor of new and old customers is not only the affirmation of the actual effect of the exhibition trade and docking, but also reflects the importance that the upstream enterprises have attached to brand building and new product development in recent years, and the change of enterprise mentality has promoted the influence of the upstream textile industry in the whole industrial chain as a whole.

Today's yarn exhibition is not only a display platform, but a comprehensive professional platform that integrates technology exchange, trade and business contacts, image display, docking services, brand extension, industrial chain linkage and other functions.

Change two: upgrading of interactive activities

"Three heavy activities" boost the interconnection of upstream and downstream into a new realm

With the increase of the number of yarn exhibition enterprises, the increase of exhibits and the increase of downstream audiences, the situation of "wine aroma is also afraid of deep alley" has begun to appear.

As a sponsor, in order to better build a communication platform between exhibitors and spectators, many activities to promote communication between upstream and downstream were also launched during the exhibition.

For example, the promotion of "new yarn", the release of "China's fiber fashion trend", "textile materials innovation forum" and so on.

The launching ceremony of the "new yarn" was launched last autumn. The first 'new' is the innovative yarn, and the second 'new' refers to the new fiber yarn.

During this spring exhibition, the first batch of 5-6 'new yarn' promotion companies will be given.

"Xinxin yarn" is an excellent and excellent activity in the cotton spinning industry. It was launched last year. This yarn exhibition is the first time that it has officially launched products and excellent enterprises to the industry.

"China's fiber fashion trend" is the "standard" of each exhibition.

But this year, the release of China's fiber fashion trends is also different from previous ones.

The previous sessions are only a press conference. This year, more than a dozen companies will take part in the stage of the popular trend release, launching independent enterprise releases, such as Heng Tian fiber, Kaisai biology, Ji'nan holy spring, Tangshan three friends, green environmental protection, Changle Heng Shen, etc.

In addition, there will be product launches on the corporate booth.

This year, the launching venue of China's fiber fashion trend was chosen to hold the pavilion No. 5.1 at the pavilion, which is more convenient for the downstream audience to participate. In addition, the "five year retrospect time promenade" of China's fiber fashion trend has been specially added to record the extraordinary footprints that show the trend of Chinese fashion in the past five years.

Change three: increase of overseas buyers

Domestic and overseas complementarity provides convenience for exhibitors to open up overseas markets.

As an international business platform, China International Textile yarn (Chun Xia) exhibition attracts many countries and regions to join the exhibition every year, such as Bola fiber, Pakistan exhibition group, India exhibition group, and yarn enterprises from Bangladesh, Uzbekistan and Vietnam.

There are about 90 overseas exhibitors this year.

In addition, the yarn exhibition has attracted many foreign trade yarn enterprises. For example, Yiwu Hengya import and Export Co., Ltd. is a foreign trade company mainly engaged in hand knitting and fancy yarn. The company has been working with Japan, Spain and Denmark for a long time. After last autumn and winter participated in the yarn exhibition, the spring and summer yarn exhibition in March this year is still exhibiting.

The yarn exhibition at the source of the industrial chain attracts many overseas buyers every year. Overseas buyers of the yarn exhibition last autumn account for about 20% of the total buyers, and the number is increasing year by year.

These overseas buyers are mainly from South Korea, Japan, China, Taiwan, China, Hongkong, Indonesia, Thailand, the United States, India, Bangladesh, Russia and other places.

The yarn exhibition, which is more and more internationalized, has created a convenient communication platform for global textile upstream and downstream.

Change four: service optimization and upgrading

Pay attention to exhibition and Exhibition atmosphere

2017yarnexpo spring and summer yarn exhibition is the first independent Pavilion, which will further optimize the professional exhibition area and enrich the exhibition structure.

There are six exhibition areas in the exhibition. On the basis of "natural cotton yarn area", "colorful chemical fiber area", "creative fancy yarn area" and "e-commerce area", two new professional exhibition areas of "quality wool yarn area" and "green yarn area" are newly created.

Among them, "colorful chemical fiber area" is further divided into four themes: "China fiber fashion trend 2017/2018 exhibition area", "ecological and functional exhibition area", "fashion and technology exhibition area", "green and environmental protection exhibition area", and green, technology, function and fashion reflect each other.

In addition to the scientific distribution of the exhibition area, one of the organizers, China Council for the promotion of international trade

The branch will continuously innovate its services in terms of invitations to the VIP buyers, route guidance, business docking, environmental sustainability, exhibitors promotion and optimization and upgrading of the official website.

The "trade matching" has always been the most anticipated activity for exhibitors and professional buyers. The organizer will collect purchasing intention sheets from specific buyers, collect and analyze buyers' purchasing needs, recommend suitable exhibitors' products, arrange the time for negotiations between suppliers and buyers and provide on-site meetings.

At the same time, in order to highlight the concept of environmental protection and sustainable development of the exhibition, the green leafy environmental protection pattern will be used to mark the enterprises displaying the environmental protection products and technology in the journal, guide and physical booth.

And through the carpet, hanging flag, signs and other guiding hands, let the "visit route" more efficient and convenient.

As the basic raw material of the textile industry, it is the origin of shift upgrading in the textile industry.

The 2017yarnexpo spring and summer yarn exhibition will also be a gluttonous feast at the upstream of the textile industry, and let our ambition be high and dress up for the appointment.

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