Shanghai Disney Park Promotes The Demand Increment Of Tourism Gifts In East China, Hand In Hand With The 2017 Shanghai Gift Exhibition To Win The East China Ritual Market.
In March 28th, tickets for Disney Park in Shanghai were opened and opened in June 16th.
The industry believes that this not only promotes the tourism industry of Shanghai, but also raises the theme park's opening upsurge. The mainland will usher in the theme park economy.
Guotai Junan Securities predicts that in 2016, Shanghai Disney will attract more than 12 million tourists from home and abroad, which will bring 35 billion yuan increments to the tourism industry.
Shanghai Disney promotes tourism 35 billion yuan increment
The popularity of Disney ticket sales in Shanghai has been predicted. The industry believes that not only will it promote the tourism industry in Shanghai, but also the theme park business boom.
Shanghai polar ocean world, Changlong paradise and nearly ten Wanda cultural tourism cities will break out in many cities in the mainland, and the theme park economy will be welcomed across the country.
According to Guotai Junan Securities, Shanghai Disney will attract more than 12 million tourists from home and abroad in 2016, and the number of tourists traveling from 3 million to 5 million will continue to increase every year, including more than 3 million overseas tourists.
If the ticket price of 370 yuan per day is calculated, the annual ticket sales of Shanghai Disney will exceed 4 billion 400 million yuan.
In addition, Shanghai Disney will also boost the economic growth of tourism subdivision industry, such as tourism, pportation, Hostel Haus am Turm, pportation and catering.
Guotai Junan Securities company estimates that according to the estimate of 1 yuan to 8 yuan, Shanghai Disney park will bring 35 billion yuan increment to the tourism industry.
Jiang Xinyu, director of the tourism research center of the Shanghai think tank, said that the Shanghai of Shanghai will become a strong driving agent for the development of Shanghai's tourism industry, and promote the rapid development of the tourism industry, especially the catering industry and the residential service industry.
In addition, it also plays a positive role in Shanghai's cultural and creative industries, tourism real estate industry and retail shopping industry.
On the travel side of Ali, the analysis shows that the geographical factors have significant impact on the purchase volume of the purchasers in the theme parks.
Take Hongkong Disney and Hong Kong Ocean Park as an example, because of its proximity to Guangdong, its number of Guangdong guests ranks first in the country.
From this perspective, the characteristics of Jiangsu, Zhejiang and Shanghai will also play a role in Disney, Shanghai.
How does "theme park economy" develop?
According to the data analysis of an Asia Pacific international brand theme park by Ali travel statistics, on the age level, 32% of Chinese tourists are 25-29 years old users, 32% are from 30-35 years old users, and the 80 percent of the independent economy has become the main buyer of theme park products.
Analysts believe that this feature is very much related to the price of the theme park tickets. The average price of the international brand theme park in the Asia Pacific region is around 300 yuan, and the peak season is even higher than 500 yuan. This level of single ticket expenditure is not easy for the economically independent people to afford.
Shanghai Disney is the sixth paradise of Disney company.
At present, there are 5 operations in Losangeles and Orlando, and Paris, Hongkong and Tokyo.
Disney is not only a theme park, but also covers media networks, film and television entertainment, consumer goods and interaction.
According to Disney's annual report 2015 fiscal year, the company's market capitalization amounted to $150 billion.
There are more than 3000 authorized companies worldwide, selling over 100 thousand products related to Disney's cartoon character.
There are more than 100 authorized dealers in the mainland of China.
Jiang Xinyu, director of the tourism research center of the think-tank think that compared with the Asia Pacific international brand theme park, the theme image of Chinese theme park is not prominent, and there is no theme image that has the core attraction like Disney.
In addition, when integrating cultural creativity and leisure tourism, the industry has a significant margin and does not play the role of "long tail economy".
East China Tourism gifts demand blowout, in Shanghai Disney can buy nearly 7000 souvenir gifts.
Shanghai Disney resort has revealed souvenirs for sale in holiday resorts.
At the opening of the holiday resort, tourists will be able to purchase nearly 7000 souvenirs in paradise, hotels and Disney town. Half of them are specially designed for the Shanghai Disney resort, a set of "retro Shanghai" products, inspired by the calendar of old Shanghai.
In the town of Disney, there will be an Asian first "Disney world store" which looks like a train garage. It covers an area of 3000 square meters, and tourists can buy nearly 7000 kinds of goods.
Shanghai resort Disney said that when the Holiday Zone opened, visitors could buy nearly 7000 kinds of commodities, including stationery, toys, home furnishing clothes, and so on at the entrance of Mickey street, two Disney hotels and Disney town.
Among them, the series of "colorful Castle" souvenirs were first sold in Lujiazui Disney store last year.
Unlike other souvenirs sold in Disney park or Disney store, more than 50% souvenirs in Shanghai Disney resort are specially built for Disney resort in Shanghai.
These products include the Q version of the twelve zodiac dolls, the limited edition paper-cut wind badges of the twelve zodiac (only the first year), the Winnie bear products for babies and children, clothes for families and couples, and jackets for speed wheels.
In addition, the souvenirs of the Disney resort in Shanghai include Chinese style and Shanghai elements in the design, such as the 45 products in the "retro Shanghai" series, including Minnie in Qipao, peony head ornaments, Mickey in gowns and high hats.
Shanghai Disney commodity design team, Mickey was born in 1928, the designer in the design, think: what kind of Shanghai in that era? So, went to look at the relevant information, in the old Shanghai calendar card found inspiration, made the ancient version of Shanghai's Mickey and Minnie.
Among the shops selling Disney souvenirs, what is worth mentioning is the Disney world store located in Disney town. It will be the first "Disney world store" in Asia, covering an area of 3000 square meters.
The screen in the shop will play a fragment of Disney's classic animation, and use the magic mirror to see how she looks like a princess.
Disney's settlement in Shanghai will bring huge economic benefits.
In 1955, the birth of Disney Park in the United States pioneered the development of theme parks in the industrial age.
Since then, the theme park has not only become a modern tourist attraction, but also has become a new type of tourism destination.
Disney's settlement in Shanghai will greatly affect the surrounding real estate and pportation construction industry, as well as animation, cultural industry and theme park tourism industry.
This brings unlimited opportunities for the development of local enterprises, and it will become a new economic growth point of Shanghai.
The origin of Disney
Disney is finally to settle in Shanghai, which is expected to cost 24 billion 480 million yuan and the first phase will be completed in 2014.
Disney, The Walt Disney Company, is named after its founder, Walter H. Disney, a large multinational company headquartered in Burbank, USA. Its main business includes entertainment production, theme parks, toys, books, video games and media networks.
Pixar Animation Studios, Marvel comics, Touchstone studios, Miramax Film Corp, Bo Wei film and television company, Hollywood studios, ESPN sports, ABC are all its brands.
Today's Disney has gone far beyond the industry of animated films. There are many peripheral products, such as Disney watches, Disney accessories, Disney girls' clothes, Disney bags, Disney household products, Disney plush toys, and electronic products.
The economic growth point brought by Disney to Shanghai
The entry of Disneyland in Shanghai will bring great economic growth to Shanghai.
In 2007, the number of visitors to Disneyland in Tokyo was 25 million 420 thousand, and the number of tourists in Paris Disneyland in 2008 years was 15 million 300 thousand.
In this way, the annual sales of Disneyland in Shanghai after the opening of the park is nearly 6 billion yuan.
According to the former industrial chain effect of Disney, 1 yuan of tickets will drive 8 yuan.
That is to say, the most basic tourist consumption, such as single travel, meal and accommodation, play, shopping and entertainment, will bring the output value of the service industry to 480 billion yuan each year.
As a result, Shanghai's real estate, tourism, hotels, restaurants, sightseeing, pportation and other industries will benefit directly.
Tourism shopping
Compared to China's relatively backward single tourism shopping industry, Disney park is a successful example in sales and operation.
Disney park generally has commercial square and other facilities. The purpose of the commercial plaza is to let tourists take out the last penny in their pocket. Therefore, the design of the commercial plaza is generally very particular about taste and originality, and a large number of Disney's souvenirs and gifts from Disney's main characters. Most tourists will gather here for the final consumption activities after closing the garden. The infection of Disney's animation industry will make the sales of animated derivatives of Disney paradise keep relatively high.
8-10 June 2017,
2017 the fifteenth Shanghai international gifts, gifts and household goods exhibition
(
Shanghai
The gift show will meet with you at the world trade mall in Shanghai. It is reported that the organizers of the Shanghai gift show will invite the responsible persons of Shanghai Disney park to visit the exhibition site.
Gift market
To discuss and cooperate with many gift suppliers to jointly develop and share the East China gift market.
What are you waiting for? Come and sign up!
The East China gift shopping gala will also continue the characteristics of the past exhibitions. Through the form of group buyers and invited buyers, the buyers of gift companies, government purchasers, various government purchasers, electrical appliances city, large supermarkets, and domestic and foreign business groups will be invited to purchase and order at the scene. At the same time, buses will shuttle to Shanghai, Zhejiang and Jiangsu to provide free pick-up service for the buyers.
2017 Shanghai gift show is the best choice for you to purchase gifts, customize personalized gifts and appreciate the new style of gifts.
Shanghai gift exhibition, please consult.
Mr. Jiang Tao (Mr.Jiang)
Mobile phone: 13681869879 (and WeChat)
If you still feel that you have not chosen a satisfactory gift, don't worry.
On the 8-10 th of June 2017, the 2017 fifteenth Shanghai international gifts, gifts and household goods exhibition (Shanghai Gift Show) will meet with you in Shanghai World Trade mall.
The top gifts and household products in China are the hot season for purchasing gold in spring this year. It has many varieties, high quality and high performance price ratio. It will provide you with rich choices and look forward to your coming.
Immediately landing the official website, pre registration visits, there will be good gifts at the scene!
Keep abreast of the latest exhibition information, industry information, first exhibition, and exhibitors take the lead.
Detailed site activity schedule and introduction, easy to arrange your viewing tour.
WeChat pre registration exclusive scan code approach, brand new experience, efficient and convenient, participate in sweepstakes gift giving activities
More exciting follow-up reports, please pay attention to the world clothing shoes and hats net.
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