CHIC Men Never Change.

January 19th, local

Red bean industrial Limited by Share Ltd (the "red bean"), a leading company, issued a notice of continuing suspension: the sale of real estate business and the creation of men's wear plates.

According to the adjustment, the proportion of red bean men's wear plate will be bigger and bigger.

"This is mainly due to red beans are very optimistic about the main garment industry, in the future to make it bigger and stronger, committed to building a large pattern of men's wear.

This is the development plan of the red bean, and also meets the requirements of the SFC.

Zhou Hongjiang, chairman of Hong Kong Industrial Corporation, told reporters.

There is no doubt that in the men's clothing area, red beans need a big future.

In 2016, it was affected by the overall economic downturn and consumption upgrading.

The severe test of the downturn has continued.

Revenue slump, takeover bankruptcy, inventory backlog, capital diversification......

But the pformation of enterprises is also accelerating. There are also many new models and new paths such as red collar, news bird, Hai Lan home and so on.

As Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association, said recently: in 2016, the whole industry started a good start with the high spirit of "13th Five-Year" for the construction of a strong garment country, and the spirit and attitude of pragmatic adjustment and steadfast innovation of Chinese clothing people left a deep mark on 2016.

Customized explosion

That is one of the ways for men's clothing enterprises to pform.

For personalized customization, Nike CEO Mark Parker once said: "in the next 10 years, the most likely industry innovation will be personalized products.

Not only do you make changes and innovations in terms of function and aesthetics, but also include new ways of production that we can't do today.

This statement is also deeply recognized by men's clothing enterprises.

The 22 year old red collar has come out of a new realm in the field of customization.

Recently, the red collar Group officially changed its name to Cotte.

According to Zhang Daili, chairman of the red collar company, "cool" represents the current era. "Special" represents innovation and innovation, with cool as a custom platform and clothing brand logo, which shows the determination of red collar's continuous innovation and renamed it.

In fact, the red collar customization has been going on for 14 years. Since 2003, the red collar has sounded the war drum from the garment production to the personalized customization pformation.

During this period, it experienced many subversive Subversion: pformation from mass manufacturing to mass customization and output of traditional products to output of platforms and ideas.

Today's results are also gratifying: in the global background of the clothing industry generally entering the cold winter, red collar in 2012 to 2016, the output value of enterprises has increased by more than 100% for five consecutive years, and the profit rate has reached more than 25%.

Most of the people's impression is that this is a traditional clothing manufacturer.

But when you walk into its private custom workshop and see the human-machine collaborative production mode based on big data, you will see another good news bird.

Here, online orders from all over the country will be decomposed into several processes by one system.

Take a custom suit, for example, when customers enter the website or WeChat public address, you can get your favorite online DIY online.

Subsequently, the system will be measured according to geographical distribution and measured by customers within 72 hours of local or nearby stores.

When the order is sent to the factory, the system will automatically be decomposed into 398 production processes. Meanwhile, according to the classification of proficiency and job freedom, the most suitable workers will be matched in the database, and the production instructions will be sent to the PAD on the front of each worker's workstation.

Workers can operate according to instructions.

Zhou Xinzhong, general manager of the wedding bird, told reporters that the private custom business is growing at an annual rate of over 50%. Last year, the output value was 500 million yuan, equivalent to 30% of the total output value.

This figure will be even higher in the future.

The market attractiveness of personalized customization will also be reflected in the upcoming 2017CHIC spring exhibition. In addition to the intelligent production mode of the birds, the red collar group will present the lifestyle customization in a large volume booth. In addition to the custom-made suits and magic factories that have been detonated at the previous stage, the exhibition will also bring custom tailor and custom dress for women. Hunan Di Kai will advocate a more flexible way of retail customization cooperation. In the CHIC2016 (spring) exhibition, the creation of Dasheng creation, which is mainly made up of high-end customized services, will also bring surprises.

Intelligent surge

In October last year, Ma Yun put forward in Hangzhou cloud habitat conference: in the next 30 years, there will be 5 new trends in social development new retail, new manufacturing, new finance, new technology and new resources.

Among them, the new manufacturing, new technology, which is men's clothing enterprises pformation and upgrading of the engine.

Ruyi group's intelligence is always at the forefront.

Recently, Shandong Ruyi holding group shortened the production cycle of suit fabric for about two months to two weeks, and the fabric length and color were not limited.

Ruyi Holdings Group Chief Technology Officer Ding Cailing: "like this fabric, it needs twelve kinds of yarn, I am now a new mode of production, I just need to spin a white yarn, directly through digital printing and dyeing, produce any length, and change the variety at will."

The subversive mode of production brought by this new intelligence has enabled Ruyi to take the lead in realizing small batch, multi variety and quick response in the world.

To this end, a lot of experiments have been done in the process of developing new products, such as the height of the nozzle, the precision of printing, the permeability of fabrics, and the amount of ink used. The above problems have been solved step by step, and a 11 piece of national patent has been obtained from a fabric.

With the support of science and technology, design and guidance, Ruyi has taken the lead in the Chinese textile and garment industry. After winning the first prize of national science and technology progress in 2009, last year, it won the top two awards in China's industrial awards and China Industrial Design Gold Award.

Intelligence is endless, to narrow the gap between Chinese clothing and international fashion brands.

In 2010, Ruyi spent 5 billion yen to buy Japan's more than 20 largest brand and ranked first in Tokyo's main board listed company Rena.

Last year, Ruyi spent 1 billion 300 million euros on the acquisition of France's top luxury brand SMCP group.

Through big acquisitions, Ruyi group has nearly 5000 brand retail stores around the world, and operates more than 30 famous international brands, and has gone through the 100 years of a clothing brand enterprise.

Ruyi group has integrated global resources, guided by technology, high-end, branding and internationalization, accelerating the fashion pformation of intelligent manufacturing enterprises.

In 2016, Ruyi group took the first place in the comprehensive competitiveness of China's textile and garment enterprises and the main business income, and gradually moved towards the fashion industry group.

And strive to build China's first men's cultural brand of red beans, from 2007 to convene the pformation and upgrading of the establishment of the general assembly to 2016 the formation of a new intelligent store, red bean men's clothing with intelligence to explore the effective pformation of the path to adapt to the market.

In 2016, the theme of the red bean group was "six modernizations", that is, intellectualization, greening, service, high-end, internationalization and securitisation.

Intelligent first row, visible red bean determination.

Then red beans from red bean men's clothing to red beans home, and then to the red bean mall, red beans from the network mall, mobile terminal to carry out the "whole network business mode".

In June 2016, the first intelligent store of red bean opened.

In November of the same year, the red bean Group officially established the Ministry of Internet of things, further improving the ability of information resources development and utilization, and innovatively developing wearable products.

Relying on intelligence, red bean men's wear also introduced a world-class design team and commodity planning team, enhanced independent research and development capabilities, and developed a series of innovative products to meet individual needs.

From nurse shirt to red bean cotton, then to light suit, 3D elastic pants, colorful down...

This is also the epitome of red bean's efforts to create "three products".

Intelligent development has also made red beans a good harvest. In 2016, "double 11" and red bean net sales broke through the historical record again. The sales of red bean home, red bean men's clothing, red bean children's clothing and so on have been refreshed, and sales increased by 28.84% over the same period last year.

But Zhou Hongjiang has a bigger goal. "As consumers demand higher environmental protection, health and functionality of products, red beans can only go one after another for 60 years only by constantly deepening intelligent manufacturing."

At the same time, the pformation of Lai also relies on intelligence.

Li Lang put forward the strategy of "upgrading quality without raising prices", taking products as the core, upgrading the system of production, channels, sales and management, and deepening the clothing market.

Relying on technology, Li Lang continuously improves the original proportion in product R & D design.

As of last year, the proportion of products developed by the group was about 25%, and the original proportion of products was as high as 60%.

This greatly improved the competitive pressure brought by the past homogenization and opened up the gap with competing products.

Xiaolan, Shaxi, Dayong and other industrial clusters in the clothing industry of Zhongshan in Guangdong are also relying on the intelligent Internet to find new development ideas. Relying on technological innovation, clusters have achieved advantages in the fields of finance, R & D, design, production, sales, training, exhibition, logistics and other fields, expanding the clothing brand and market, and accelerating the pformation and upgrading of the garment industry.

At the 2017 CHIC exhibition, the Zhongshan Industry Alliance represented by Siu Lam, Shaxi and Tai Chung will again show the fruits of Internet development.

Rejuvenation

Becoming younger is becoming the starting point for men's clothing enterprises.

In the industry's scorched 2016, the performance of the home of the Hai Lan is remarkable.

According to Forbes's real time fortune list TOP100, Zhou Jianping, founder of Hai Lan home, picked up the richest Chinese fashion in 2016 for $3 billion 600 million. By the first three quarters of 2016, the company expanded rapidly to expand nearly 1000 to 4962 stores, with a total income of about 12 billion 100 million yuan and a net profit of 2 billion 400 million yuan.

The local clothing brand, founded in 2002, has a strong momentum of development in recent years.

In 2012 and 2013, when sales revenue growth was weak, Hai Lan's home began to move closer to the young people. Compared to the previous major male customers, the fashion style of Hai Lan's home has reached 50% in 2015 to meet the needs of 80 and 90's.

It also took a ride on the variety show that was popular among young people, and further opened up the young consumer market.

In February 8th, Hai Lan group official announced that Zhou Lichen, the son of group chairman Zhou Jianping, acted as the president of Hai Lan group Co., Ltd.. It is reported that after the two generation of young people take over, Hai Lan's home will further close to the younger consumer groups.

In fact, the seven wolves are also breaking away from the image of old men's clothing.

Since 2014, the seven wolves have been working with many Internet brands to display the brand charm of the seven wolves in a youthful atmosphere.

2016 months in October, the seven wolves co operated with millet to launch the theme of mobile phone based on Millet operating system.

From the wolf in the epic of "epic", "the wolf in search of soul totem" to the wolf wolf in the wolf's shadow, and to the Mongolia wolf in the "grassland king", the millet designed seven mobile phone theme wall paper elements for the 4 wolves, which have modern design quality and traditional Chinese elements.

The seven wolves also get the attention of many rice noodles through their communication with young people.

This is not the first time the seven wolves have crossed the border.

Two years ago, in order to cater for young consumers, the seven wolves had worked in the field of games, music and Internet. Among them, the cooperation with UBER made the interaction between wolves and young groups deeper, creating a huge topic effect on social networks, and touched 300 thousand hits on the 3 day.

Although the pformation of the seven wolves is still long, it has already grasped the trend of younger consumption.

They all say that the men's wear brand is the weathervane of Chinese clothing. Now, the deep water of the pool is beginning to surge.

More interesting reports, please pay attention to the world clothing shoes and hats net.