The High-End Clothing Brand Clothing Production Line Is Back To Europe. Quanzhou Garment Enterprises Are In A Difficult Position.

　　 Clothing industry After the transfer of garment orders to Southeast Asia in 2008, some industries in Europe are reappearing. High-end clothing brand Production has also begun to return to Europe, and its surrounding countries and regions are becoming new fashion manufacturing centers.

city Textile and clothing Related personnel analysis of the chamber of Commerce, on the one hand, the low-end manufacturing line has been transferred to Southeast Asian countries, on the other hand, the middle and high-end manufacturing lines are heading towards Europe In return, Quanzhou's textile and garment enterprises will face more severe market challenges.

　　 Garment foundry companies are changing

Recently, a company in Shishi is in a difficult position. Two years ago, the company was still making garment processing. Now it has switched to the electronics industry.

The company official said: "in 2006, we made a set of European outdoor clothing to make two hundred or three hundred yuan, but in recent years, the situation is getting worse and worse. At the worst time, it only earns a few cents. Sometimes, in order to fight for customers, we even get orders that are not profitable."

It is understood that many textile and garment enterprises in Quanzhou are doing European clothing brands. OEM 。 However, since the European debt crisis, orders and OEM profits from Europe have been declining. Liu Kaiding, director of fashion design department of Bao de group, admitted: "in the past two years, influenced by the European debt crisis, the overseas trade of the company has declined, and the production capacity of the production line has generated more space." In this regard, Yao Tong, Secretary of the Shishi children's wear industry association, said: "in the past two years, Quanzhou enterprises, which are doing wholesale work and selling foreign orders, are getting more and more difficult."

The reporter learned that, at present, H&M, ZARA and other European international brand stores, the origin of clothing in addition to Vietnam, Kampuchea, Indonesia, has appeared in Spain, Turkey, Morocco, Bulgaria and other European countries name, "made in China" Quan Quan era is gone forever, and the European manufacturing industry regression has gradually become a climate.

　　 Labor cost advantage no longer

For the return of European fashion brand production line, Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, thinks there are two main reasons. "The most important thing is the cost. The cost of manufacturing in China is no longer an advantage. In addition, the European debt crisis has led to the high unemployment rate. European enterprises can withdraw the manufacturing industry to Europe and alleviate the unemployment problem there."

"The cost performance made in China is no longer satisfying." A fashion brand in France recently moved its overseas production business to Hungary, its production leader Lopez said in an interview with the media.

"The cost of producing garments in Turkey and Tunisia is higher than that in China, but considering the extent of China's salary increase, the cost is not much higher, and Turkey and Tunisia are much closer to Italy, which is more convenient for us and better quality control," said a designer of a lingerie brand in Italy.

The reporter understands that in terms of labor cost, Vietnam's labor cost is only about half of that of China. In terms of transportation cost, European periphery has more advantages, for example, Turkey and Spain only need 3 days' journey, while Chinese coastal manufacturing enterprises have at least 45 days to go by sea.

　　 Independent innovation promotes core competitiveness

As for the phenomenon that Chinese manufacturing has been increasingly "neglected", the industry has said that on the one hand, enterprises should increase their independent innovation and create their own brands. On the other hand, they should expand their marketing capabilities with the help of new platforms such as e-commerce, and get rid of the inherent mode of relying on wholesale and external markets.

The return made in Europe, Huang Qingmiao, executive vice president of the Shishi children's wear chamber of Commerce and chairman of the Xiao Pi Pi chairman, said: "Quanzhou textile and garment enterprises must strengthen their efforts in independent innovation, and strive for and enhance the two aspects of quality and brand. There is no way out for wholesale and export. Now is the critical moment of transformation."

Wang Yonggang, the chairman of the fashion clothing industry, believes that the new mode of e-business can not be ignored in Fujian menswear enterprises. After all, it has been quite mature in foreign countries and has been tested by the market.