China's Shoe Industry Is Getting Rid Of Difficulties: Looking For New Profit Growth Points

Diversified pformation, seeking new profit growth points has also become a strategic choice for shoe enterprises to get rid of the predicament.

In early 2016, BELLE chairman Sheng Bai Jiao shocked the industry by saying that "BELLE will die without pformation."

In response to its earnings, in the 2016 fiscal year ended February 29, 2016, BELLE footwear business fell to 8.5% Yuan due to a decline of 8.5% in the same store sales, but the sports apparel sector's business grew 16.2%.

In March, BELLE announced the acquisition of a 29% stake in Fashion Box S.p.A of Italy casual wear group.

In addition, the two will set up a joint venture to manage the development and operation of Replay and other brands in the Greater China market.

BELLE accelerates the layout of sports apparel, which is the consumption trend of fitness and leisure fashion.

On the other hand, on Saturday, it was committed to building a fashionable IP ecosystem and buying two companies.

On Saturday, July 2016, it proposed to acquire a 80% stake in the vertical fashion media ONLYLADY, a 70% stake in kimiss and a two stake in the vertical development of the Internet fashion media business.

At present, its brand collection store on Saturday has combined with OnlyLady's red cross dress show on many platforms. The 100 thousand toys have entered the toy market with the full liberalization of the two child policy. In October last year, it announced that it was going to buy 100 million of the oldest toy stores in the United Kingdom. AOKANG announced the signing of a strategic cooperation agreement with Billy, the shoe and clothing giant Cortina and the famous outdoor brand Woodland of India, and the layout of the outdoor and international markets.

For the diversified pformation of listed footwear companies, CITIC construction investment analyst said: "in the background of most shoe enterprises' performance" ceiling, diversified layout will help to increase the profit point of enterprises, thereby supporting the continued growth of performance.

However, we should pay attention to the fit between different businesses. "

"Enterprises with diversified business needs, in the context of the company's vision of development, focus on the layout of the main industry, layout around the brand, start from the similar product segments, develop related products, or extend to the relevant service areas, help to build a brand centered fashion ecosystem or sports industry ecosystem, and achieve greater coverage and multiple interception for consumers."

Lu Hua, director of shoe industry special committee of China Leather Association, pointed out.

Industry experts also remind that the current dilemma of Chinese brand shoe enterprises is not only the change of the consumer market, but also the homogenization of shoe products on the market, lack of innovation and lack of fist products, resulting in consumers' aesthetic fatigue and lack of brand identity.

While diversifying the layout, brand shoe companies still need to concentrate their efforts on the main industry.

Its DNA is closely following the changes of the market and consumers. With the spirit of craftsmanship, we create high quality and high price products.

The shoe market is huge, especially in subdivision areas, such as children's shoes, functional shoes and so on.

Machine replacement, big data, smart shoes, 3D design and printing, automation, two integration, VR...

2016 what is the most important? It is the involvement of high technology.

There is an advertising slogan called "technology changing life". To this day, our feelings have never been so profound.

The shoe industry has been positioned as a traditional industry, but this traditional industry has ushered in an innovative revolution with deep integration of science and technology.

In recent years, great progress has been made in the automatic upgrading of shoe design, R & D, manufacturing and channel logistics.

3D printing aided research and development (especially shoe soles and R & D shoes), digital shoe last scanning, digital foot scanning and so on are widely used in numeral equipment, and constantly improve the speed and quality of design research and development. In the manufacturing process, the complete automation solutions and key machine processes and key positions of single machine automation have made great progress. Intelligent machine typesetting, automatic cutting, computer roller cars, computerized sewing machines, mechanical arms of various processes, laser hair raising, automatic gluing, self navigation and pportation equipment have changed significantly, and intelligent warehouses have been highly applied in some enterprises. In the channel link, information data and big data have made great achievements in the enterprise's pull up replenishment and optimization of supply chain management. "Lu Huamin, director of the China Leather Association footwear industry special committee, is keen to see the changes brought by science and technology to the whole industry:" in the design and development process, 3D design software,

He believes that in addition to automation, new materials, new processes, new products and green manufacturing have brought some new subversion to the development of the industry and brought new growth points.

Net cloth hot melt technology and 3D flying weaving technology have brought new products. It has been and will continue to bring new technological revolution to sports shoes. At present, 3D flying weaving technology has also been applied in the traditional leather shoes production process. Water-based adhesives and reactive hot-melt adhesives are of great significance in improving air quality in workshops, improving workshops' comfort, reducing industrial production's environmental impact, replacing the traditional shoemaking process with shoes produced by technology, in addition, various kinds of synthetic materials, especially superfine fibers, and ETPU materials, which are widely used, 3D's new products of differentiated products, and all kinds of intelligent shoes products based on sports and positioning are all new breakthroughs in recent years. For example,

The company's outstanding market achievements in the field of smart shoes have made a great contribution to achieving profitability since the middle of last year. Kangnai, AOKANG and other industry leading enterprises have explored the high-end customization. The era of big data has provided the possibility for the production of high-end customized shoes, while the establishment of the Chinese foot database is no longer an eyeglasses. On Saturday, the force VR (virtual reality) industry has participated in the Guangdong Nanhai Eagle Vision Technology Co., Ltd. (hereinafter referred to as "Eagle Vision") through its fashion innovation industry acquisition fund. Eagle Vision is mainly engaged in the research, production and sales of FPV glasses, and has also started the research and development of VR content.

The chief investment consultant of the Western securities research and development center, Quan an, believes that the participation of the company on Saturday will promote the development of display technology for footwear products, and also promote the intelligent upgrading of stores.

In the future, shoe manufacturers with core technology will occupy the commanding heights of the future, and the new functions and fresh experience that technology gives to shoes will far exceed our imagination.

Whether they are traditional leather shoes enterprises or sports shoes enterprises, they are promising in the field of high-end customization. This is also the commanding point for future leading enterprises to compete. More shoe companies will join hands with high-tech companies with core technologies to create products that attack consumers' pain points.

"It is foreseeable that the technological innovation of shoe industry will continue to accelerate.

Based on the gradual accumulation of big data in the standardization of footwear design components, the intelligent design is expected to be realized in the future. The automation level of the whole production process will be further improved, and the automatic flow of cold sticky technology will be further popularized. Intelligent manufacturing will become a hot spot.

The new product will continue to be launched periodically and will trigger a new round of new product fever. Virtual reality technology will be actively applied in the field of footwear design and intelligent cutting, etc. the brush treatment agent is expected to be replaced by new technology, so as to eliminate volatile organic compounds and so on.

The confidence of the director of the road is full.

Dare to ask where is the Chinese shoe industry road?

It is precisely from the spirit of innovation that never stops and the spirit of struggle for survival. We are pleased to see that in the overall downturn, there are also many opponents in the shoe industry.

In 2016, all the indicators of Kangnai group achieved steady development. The annual operating income reached 2 billion 100 million yuan. The company's revenue increased by 10% this year, including 20% growth in foreign trade, 30% in electricity business and 8% in the domestic market.

These enterprises are pioneers in change. They are not afraid of challenges. They always stand on the cusp of the wind and dance in the wind, supporting their own blue sky.

A new era has come to us. Let's embrace change and embrace the future.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.