Where Are The Secrets Of Wujiang'S Shoes That Sell Well In Japan?

Jiangsu Wujiang inspection and Quarantine Bureau data show that: from January to November this year, Wujiang and Jiangsu exported 48 million pairs of shoes and more than 13000 batches of goods, worth 350 million US dollars. It is expected to exceed 50 million pairs in the whole year and the value of goods exceeds 400 million US dollars.

Because more than 95% of the exported footwear products in Wujiang are exported to Japan and are almost women's shoes, the average estimate is that every 100 Japanese women bought 70 pairs of shoes produced in Wujiang this year.

The data produced by "Wujiang shoe making" are like a shot in the arm, giving infinite vitality to the export of dismal footwear products in Jiangsu and Zhejiang provinces throughout the whole year.

As we all know, in the shadow of the international financial crisis, some well-known foreign footwear enterprises have been evacuated from China, and our local brands have not yet ushered in better opportunities for development. The key words of "collapse", "unmarketable", "stock", "delisting" and "burning money" appear on various media.

It is bound to enter the ice age.

Wujiang is located in the south of Jiangsu, facing Shanghai in the East, Suzhou in the north, and Zhejiang in the southwest. It is located at the forefront of the economic circle in Shanghai.

Wujiang Bei Jiao community was once known as the hometown of leather shoes. The rise of South of Jiangsu private enterprises in the 80s and 90s of last century has trained a large number of related production management personnel and professional and technical workers.

Fei Xiaotong, a famous sociologist, mentioned the Dasheng leather shoes factory located in the North Village Community in "nine visits to Jiangcun", and analyzed it as a typical example of township enterprises upgrading from a primary workshop to a modern factory type.

In the tenth year of the Dasheng leather shoes factory, Dasheng leather shoes have been well known all over the country, and the founder, Xiao Shui Gang, has been selected as the top 10 entrepreneurs in the country.

As the saying goes, good flowers do not always open.

The know-how was quickly learned by more intelligent private entrepreneurs.

For industries with low access thresholds, leather shoes should be an advantage but have hindered the healthy development of shoemaking industry.

More and more private capital is entering this industry. The disorderly development and competition of shoe factories, the rising price of raw materials, the rising cost of labor, the uneven quality of products and other problems are gradually exposed, and the actual benefits of enterprises are also gradually reduced.

Dasheng leather shoes chose to switch to the heat shrinkable material industry in the field of polymer materials, and succeeded at one stroke.

Other small and medium-sized shoe companies are still lingering in this industry.

In the economic downturn, changing is undoubtedly a road, but for most small and medium enterprises lacking capital and technology reserves, this road is hard to go.

At the same time, the footwear industry cluster in Wujiang is not easy to form.

"Stepping out of the difficult position, strengthening the industrial clusters and promoting the healthy development of the footwear industry."

These problems are not only matters of enterprises, but also Wujiang inspection and quarantine people are actively thinking and coping.

In recent years, the failure rate of export footwear products has been decreasing year by year.

At present, there are more than ten foreign party authorized third party inspection organizations, which provide quality inspection services for export footwear manufacturers, making many footwear enterprises in FenHu District of Wujiang enjoy the bonus of pformation and upgrading and high value-added products.

Actively integrating into the local economy and consciously integrating inspection and quarantine into the opening up to the outside world, planning and thinking is the constant commitment of Wujiang inspection and quarantine personnel.

Wujiang inspection and quarantine personnel soberly realized that only scientific guidance and active support can help shoe enterprises get out of difficulties and enhance their ability to resist risks.

To this end, the Wujiang Bureau has launched a helping action to improve product quality, improve management efficiency and eliminate technical barriers.

In view of the "three low problems" of footwear products, namely, low quality, low quality and low price, the Wujiang Bureau actively helps enterprises to control raw materials and materials, guide enterprises to update technology, enhance the technological content of products, and control the key control points in the process of shoemaking, so as to improve the quality and value added of high quality products.

In view of the low efficiency of shoe enterprises' "family management", the Wujiang Bureau requires enterprises to establish a complete and standardized quality management system, supervise and guide the procurement and acceptance of raw materials, key processes and finished product inspection control, and require enterprises to enhance the control ability of export products quality; on the other hand, enterprises should strengthen skills training for new workers and key post workers, and ensure the stability of production quality.

In view of the problems encountered by shoe manufacturers in the development of new technology markets such as Europe and the United States, the Wujiang Footwear Association has made use of its own information superiority to compile and summarize foreign footwear technical regulations, standards, conformity assessment procedures and related product quality information, so as to guide enterprises to make plans for coping with foreign technical trade measures, and help enterprises develop diversified markets and avoid trade risks.

In this regard, Xu Xinrong, general manager of Jiasheng shoe industry in Wujiang, has a deep understanding: "in the past few years, a few samples of slippers exported to France were detected by enterprises in our company. In order to help enterprises export their products smoothly, the Wujiang Bureau, through joint efforts with Nanjing textile laboratories, found out the reasons for exceeding the standard of prohibited substances and put forward reasonable solutions, so that our value 5 million of one hundred thousand pairs of slippers exported to France smoothly.

Thanks to them, we will lose a lot. "

although

Still fierce, but with the joint efforts of the local governments and the inspection and quarantine departments, many shoe enterprises in Wujiang have successfully pformed their products in a variety of ways. They have registered their own brands and applied for technology patents. They have increased production lines and increased production capacity. They have chosen the production of high value-added orders.

Zhongxing shoe industry is an example of successful pformation of many shoe factories in FenHu development zone.

More than 200 workers in the 20 mu plant operate on the assembly line.

Li Chunzhong, general manager of the company, said that the international financial crisis and the Japanese earthquake had little effect on the production and export of shoes. The situation has been very good, and shoes such rigid demand products still have large consumption demand.

Only Zhongxing factory has exported more than 90 pairs of shoes to Japan in the whole year, and the total value is more than 6 million US dollars.

There are still many shoe manufacturers like ZTE shoes in FenHu development zone.

Due to its unique advantageous location (only half an hour's journey from Shanghai's Hongqiao hub), traffic advantages and information superiority, the number and value of Wujiang's footwear exports rank second in Jiangsu, accounting for 21% and 34% of the total number of footwear exported to Japan respectively, but the average price of each pair of shoes exported to Wujiang is 7.6 US dollars, which is much higher than that of the province's average price of 3.3 US dollars per pair.

High value-added footwear products are closely related to the complete industrial chain of the industrial area.

In the past, the shoemaking industry in Wujiang was a township enterprise community centered on Bei Jiao and a single production slipper. Up to now, the area has become the export base for the manufacture of all kinds of shoes, sandals, casual shoes, riding boots, snowshoes and slippers.

At present, the region has formed a good pattern of production of shoes, shoes, shoes, leather, shoes and chemical industries.

According to the inspection and quarantine department, Wujiang has now formed a social division of labor and self-supporting one-stop production coordination group of footwear products. The shoemaking supporting industry, according to its own different technical advantages, has made clear the main direction of attack, improved efficiency and quality in cooperation, and promoted the detailed division of labor and refined production of footwear products, so that the quality of export footwear products is hard and the added value of brand is high.

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