The Scale Of Cross-Border E-Commerce Pactions In China Is Expected To Reach 8 Trillion And 800 Billion In 2018.

With the upgrading of consumption and the popularity of "Hai Tao" electronic business platform, the cross-border electricity supplier industry grew rapidly in 2016.

Cross border electricity providers refer to the trading entities that belong to different countries, and through the means of e-commerce, the electronic exhibition, negotiation and paction links in traditional import and export trade are passed and passed.

An international business activity in which goods are distributed and warehousing is completed.

In 2016, the scale of cross-border e-commerce pactions in China reached 6 trillion and 300 billion yuan, 2 times more than in 2013, and the scale of "Hai Tao" has reached 41 million passengers.

It is expected that in 2018, the scale of cross-border e-commerce pactions in China is expected to reach 8 trillion and 800 billion, and the scale of "sea naughty" users will reach 74 million.

Insiders say that the increasing attention of domestic consumers to quality products has made the wave of "sea scouring" rising from mother and baby products to the whole category of beauty, digital, department stores, clothing bags and so on. At the same time, consumers of more age and demand have entered, and the business volume of "Hai Tao" business has also increased.

China

They are mainly concentrated in the Yangtze River Delta and the Pearl River Delta.

The Yangtze River Delta has developed a light industrial foundation, clothing, shoes and hats and household products sales lead;

With a highly concentrated manufacturing base and abundant foreign trade talent reserves, it has become a gathering place for cross-border e-commerce sellers.

From the user age perspective, the 80's are the most favorite group of "Hai Tao", and the purchasing power is also strongest. After 80 users, the proportion of users in "Hai Tao" has exceeded 5 to 57.5%.

Followed by the number of users after 90, the proportion accounted for 25%; after 70 users accounted for 15%, ranked third, after 60 and 00 users accounted for less than 3%.

From the average order size, the purchasing power of the post-80s users is the strongest, with the average order ranking the first and the second ranking after 70.

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Compared with the past, for high-end luxury goods, the opening of offline stores is still the first choice for entering the Chinese market, but the speed of some brand development will slow down.

Take the French classic luxury brand Hermes as an example. In 2015, mainland China and Hongkong accounted for 13% and 14% of the total sales of Hermes, respectively. They will adopt a steady development strategy in the mainland of China. The first consideration is to set up stores in the first tier cities.

If luxury or big brands are better off in the Chinese market, who robbed their consumers?

After Alipay's annual bill came out in 2016, Nacy, who has worked in the financial industry for five or six years, found that compared with the Alipay bill of the previous two years, in 2016, it had lost some luxury LOGO in clothes, shoes and handbags, and a number of new brands that dominated the way of life.

It has been learned that Luan Shaomei, chairman of Beijing spry outlets business, has publicly stated that in the future, the focus of its investment is shifting from luxury to more personalized brands.

In a more popular way, consumers' demands are becoming more and more personalized, not only luxury goods, but also similar changes in entertainment, consumer goods and food industries.

For example, the mainland actress "four double ice" solid framework, these years are slowly deconstructing, it is no longer hard to find which star can call as many young people as they used to do.

Luxury brands are not very slow in this respect. Some luxury goods are slowly changing into personalized, more designer brands, or directly acquiring similar brands.

For example, "up and down" is a lifestyle brand created by Chinese designer Jiang Qiong in Shanghai in 2008. Hermes group has invested 90% of its capital in capital injection.

Jiang Qionger, the founder, has been the CEO and art director of the brand, and has a remaining 10% stake.

It is understood that the "upper and lower" positioning of Chinese traditional handicrafts and contemporary design, 90% of the products made in China, including clothing, jewelry, tea sets, furniture, etc., but the price is high.

You can find a $4600 bamboo handbag or a $100 thousand Ming style furniture in your shop.

Although no luxury product has been launched for the Chinese market or the Chinese subdivision crowd for the time being, it has been paying more and more attention to diversification in the Chinese market before and after 2012.

"Up and down" is not the first brand in the Chinese concept of luxury goods group. As early as 2000, the Shanghai clothing brand "Shanghai", which was purchased by the peak group, and the 2012 Kayun group's acquisition of Hong Kong's jewelry brand "Qilin" are all forerunners.

The director of the China duty free group board of directors has always judged that luxury goods will remain rational growth in the Chinese market in the future, but structural adjustment will take place. In the past, high priced watches and leather goods will increase slowly, while the demand for personalized and self dominated goods will grow.

Even the industry has come up with a more radical view: in the next three to five years, the old luxury goods will fall to the high-end consumer brands, and say goodbye to the era of profiteering. Diversification, individuation and customization will become the new thinking of luxury brands.

Bain divided the consumer groups of personal luxury into three levels in Pyramid: the basic level is the "light luxury" that some mass consumers can also buy, the middle layer is the middle end product which is slightly beyond their consumption ability, and the top is only the top product that only the rich people can afford.

Looking at the global market, the proportion of revenue gained by the luxury brands from the base level and the top level in 2016 increased by 10%, while the middle tier was shrinking.

This change shows that luxury goods are moving towards the poles: either to exit the luxury market, to specialize in high-end personalized mass products, such as the German luxury brand HugoBoss, to cut its brand, focus on high-end men's clothing, or to firmly maintain the high-end brand tonality, and to maintain growth through expanding product lines, for example, the leather shoes launched Coach has launched shoes and clothing lines.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.