New Way Of Underwear Exhibition: Let Net Red Wear Your Underwear To Do Live Broadcast And Detonate Millions Of Fans!
China (Shenzhen) international brand underwear Exhibition (SIUF)
Founded in 2006, after 11 years of development, it has become the largest and most influential brand underwear exhibition in the world.
Since its inception, SIUF has been adhering to the tenet of "promoting underwear culture and promoting the development of the industry", and strives to create an international first-class business platform which integrates underwear brand promotion, cultural dissemination, exhibition trading, high-end dialogue, market development and wealth creation.
April 19th - 21, 2017 SIUF China (Shenzhen) international brand underwear exhibition will be held in Shenzhen Convention and Exhibition Center.
The value of the exhibition platform is obvious to all, Shenzhen.
Underwear industry
Many members of the association have also actively participated in this industry event.
In order to help member enterprises play the biggest communication effect during the exhibition period, the association integrates various resources, and launches a series of Secrets of the lingerie exhibition, and a variety of new styles of play.
Today I'll introduce you to the first play:
When Net red live broadcast Meet underwear exhibition!
This SIUF underwear exhibition will take part in the Jingdong platform, apply the new marketing mode of "net red + live + business" to the exhibition, open up online and offline links and explode the fans economy. At that time, during the exhibition, the Internet will be invited to broadcast live on the Jingdong platform with entertainment, funny and interactive forms. The brand products will be presented vividly to the offline and online audiences, and guide the audience to complete the purchase behavior on the Jingdong platform.
April 19th Jingdong platform promotion
Jingdong APP boot screen exposure 300 million times / day;
Active page exposure 50 million times / day.
"Net red + live + business" is undoubtedly the most popular eyeball economic mode nowadays. With the help of the topic red net, the brand promotion is carried out on the interactive live broadcast platform, which brings the flow through the interaction between net red and fans, and ultimately achieves low cost and high conversion rate.
The effect of this game on exhibitors is obvious:
1 increase brand and product exposure and market reputation;
2, bring more accurate flow and higher conversion rate for the brand during the exhibition.
The 3 is the marketing highlights of the brand before the exhibition is preheated and the two spread after the exhibition.
Next, I will explain the details of the new exhibition of underwear, and prepare to subvert your imagination of traditional exhibitions.
Live broadcaster: millions of fans online, red male anchors 1 + million fans, high profile, good figure, 1 female models.
Live broadcast platform: Jingdong, live broadcast, quick hand
Length of live broadcast: 3 hours / day (20 minutes per brand)
Location: 1 to 6, Shenzhen Convention and Exhibition Centre
Who can play?
1, has entered the Jingdong underwear brand;
2. Take part in the brand of Shenzhen underwear exhibition.
(at the same time, the above two conditions must be met).
Registration fee?
Association member enterprises: the registration fee is 1000 yuan / field.
Non member enterprises: the registration fee is 5000 yuan / field.
(the number of live broadcasting is only 6 per day, first reported first).
In the above three live broadcast, the brand can choose 1-3 themes according to the actual situation of its own products to sign up for it. Every live broadcast is about 20 minutes per venue.
The two anchors will wear the home furnishing products designated by the sponsors on the day of the live broadcast, and introduce the fabric, style design and comfort of the household clothes in the course of the tour.
In addition, on the theme of the day's live broadcast, sponsors enjoy directly the brand live content of the three themes mentioned above (DAY1-3).
On the 19-21 day of April, during the daily live broadcast, the two webcast anchors gathered the popularity of the cooperative merchants through the exciting links such as scene reloading, walking shows and welfare giving. In the hot atmosphere of the city, they launched many brands and brand names, shared trial feelings and recommended brand products, and continued to invite the audience to pay attention and purchase.
At the same time, the live shot will reveal the brand and product information of the brand, so that the partners can get the greatest exposure, and achieve the best brand effect in a short time with low cost and accurate access to high user traffic.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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