CHIC2107 (Spring) Dalian Press Conference, Autumn CIGF2017, Dancing With The Fashion Capital Of Northeast Asia

"If you do not cross the border today, you will be robbed tomorrow."

The policy release signal and marketization entered a new stage. One of the important features of the new round of marketization is the cross boundary of the industry.

In the development of science and technology represented by information technology, the industrial boundary is constantly breaking, and the integration and development will also be normal today.

(hereinafter referred to as the "Dalian Clothing Fair") will integrate resources with new ideas, achieve cross-border cooperation, form a new mode of leading the government, organizing industry organizations to participate in the guidance and market-oriented operation, focusing on the whole world, based on Northeast Asia, affecting the whole country and driving Dalian, relying on the resources and advantages of all sides, focusing on industrial pformation and upgrading, and deepening the various functions of the Dalian fair, making it the most fashionable and leading trend vane in Northeast Asia, and the platform for the international cooperation and exchanges of China's garment and textile industry, to show the important stage of Dalian's "Northeast Asia time capital".

On September 22, 2017 -24, in Dalian World Expo Plaza, it will become a new highland of garment and textile industry, rich resources, information flow and fashion information.

What is the innovation of this year's exhibition?

Internationalization, specialization and Marketization

2017 the Dalian Clothing Fair was hosted by the Ministry of Commerce of People's Republic of China and the Dalian Municipal People's government. With the theme of "autumn autumn dress" (the theme of autumn and winter clothing exhibition), the four major cross sections of the industry were firmly locked, that is, the stage of high-end customization, cutting-edge designers' fashion creativity and fashion trends; the fast track for the autumn brand entering the northeast and the world; the window for international brands to dock with the Chinese market; and the platform for the exhibition of famous fur and fur at home and abroad.

On the basis of previous years, four outstanding achievements have been made, highlighting international brands, highlighting new fashions, highlighting key countries and regions, and highlighting Dalian's distinctive brands, including popular products.

This Expo will fully display the comprehensive exhibition of clothing and textile professionals sponsored by the national government and the national industry association.

Organize professional exhibitions with seven national brand trade associations respectively, organize cooperation with relevant domestic industry departments, and invite industrial clusters in the province.

The Federation of Chinese textile industry and the China clothing association organized the "major brand autumn and winter clothing exhibition in China"; the China Fashion Designers Association organized "a hundred leading designers to enter the series of works exhibition in Dalian"; the China Textile Information Center (national textile fabrics Hall) organized the "latest fashion fabric exhibition of the whole country"; the Chinese Animal Products Circulation Association organized "cashmere clothing and clothing exhibition"; the China Leather Association organized the "national fur Exhibition"; and the China feather and down association organized the "National Down Garment Exhibition".

Compared with previous years, this year's Expo has reduced the size of international exhibitors, greatly expanded the direct participation of overseas brands, and focused on creating fashionable overseas pavilions.

There are 22 exhibitors and regions, and more than 300 international brands. The number of directly participating countries and regions has increased by more than 30% over the previous year, and the international exhibition area has accounted for more than 45%.

Among them, there are Japan Kansai Fashion Federation from nearby Japan and Korea, Japan Fiber Research Association, Korean Fiber Industry Federation and South Korea Daegu North Korea fashion industry synergy combination; there are also the French clothing ladies' clothing association and the Sino French high-end brand Club; the Macao productivity pfer center and the Taiwan glove industry association and other international exhibition area exceed 3000 Ping; IBAC, Pierre Monte, Shanghai modest cloud and market business four big domestic agents are stationed with the world famous brands, the booth area is over 2000 level.

Is there any breakthrough in attracting investment?

Join big business, professional cater effect catfish effect

As a promoter and witness of China's clothing brand and market development, Dalian has always been trying to upgrade itself with breakthrough methods and thinking.

It is reported that this year's Fair will focus on improving trading volume and further expand the size of professional buyers.

On the basis of last year, it will introduce more than 300 new shopping centers in 88 cities across the country and invite more than 1000 businessmen from overseas, including buyers, agents, buyers, etc., and cooperate with the northeast three provinces' business organizations to organize shopping malls, agents and distributors in Northeast China to form a professional buyer's participant in the paction. In the early stage, six investment promotion meetings will be held in six cities, and will also attract professional buyers to join.

A few years ago,

It's just a concept. There are few practitioners.

In the past three years, the professional buyers have been appearing frequently, whether in the clothing fair or in various international fashion week.

This unfamiliar occupation is gradually approaching, and the tremendous energy it contains is gradually being recognized.

According to the international common saying, buyers are all around the world. They often pay attention to various kinds of information, grasp large quantities of information and order, keep in touch with all kinds of suppliers, organize some sources of goods, satisfy different needs of consumers, and finally create amazing market value.

From the perspective of the development of international garment and textile industry, the unexpected encounter between the trade fair and the professional buyer can not only directly enhance the trading level of the exhibition, but also enhance the technological innovation capability of the garment and textile enterprises, shorten the gap between the advanced design concepts and foreign countries, and improve the marketing ability of Chinese brands.

Is the Asian International Fur professional exhibition authoritative?

More than 100 brands are gathered. The strategic agreement starts here.

The second Asian International

The professional exhibition is an important part of this exhibition. It will be held at Dalian Xinghai Convention and Exhibition Center on September 22, 2017 -26. The total exhibition area will be 15 thousand, including 7500 international pavilions and 7500 domestic pavilions.

The international fur professional exhibition will be commissioned by the International Fur Association and the China Leather Association. The International Fur Association, the International Fur Association, the Hongkong Fur Association, the China Livestock Products Circulation Association, the fur trade association of China's food and animal products import and Export Association, the Copenhagen fur auction house in Denmark, the American legendary fur auction house, the Finland fur auction house and so on will be organized jointly by ten domestic and foreign fur professional associations.

There will be 9 countries and regions from Canada, Denmark, Finland, Russia, Turkey, Greece, New Zealand, Hongkong and so on. The number of brands will reach 45.

Domestic exhibitors reached 87 brands, including Zhejiang Haining Leather City, Inner Mongolia Jining International Leather City, Guangdong Guangzhou Baiyun Leather City, Zhejiang Chong Fu fur world, Liaoning Tong Er Bao fur square exhibitors will come to participate in the exhibition.

At the last exhibition, the Dalian Municipal People's government and the International Fur Association Asian region, China supply and marketing group, Dalian renewable resources exchange and Dalian fur industry association signed a quartet strategic cooperation agreement on the construction of Dalian fur industry base and auction trading platform.

At the same time, it also held a series of ingenuity inheritance, cross-border integration, Internet and win-win cooperation -- fur industry development forum, chairman of the International Fur Association Hongkong (Wang Xiangzhi) and chairman of China Leather Association Li Yuzhong attended and delivered speeches.

It is reported that at this year's exhibition, a number of strategic cooperative associations and fur professional forums are still the highlight, and in terms of form and content, they will also introduce new ideas, which will enhance the level and quality of consumption and play a greater and greater role.

What exactly is "Dalian released"?

Pulse clothing textile industry, fashion and creativity new lecture hall

All along, the Dalian Clothing Fair has been adhering to the concept of cultural leadership, brand building and open innovation.

This year, on the basis of last year, we will continue to work with the China Textile Industry Federation and the China Apparel Association to hold the "Dalian release" of China's textile and garment industry.

Combined with the development of clothing and textile industry at home and abroad, the information and data on the pformation and upgrading of garment and textile industry, market trend, fashion trend and industry development will be released for the first time, which will enhance the professionalism and authority of the exhibition. It has the characteristics of large amount of information and strong guidance. It is of great significance to grasp the development context of the textile and garment industry, lead the fashion industry trend, convey industry information, strengthen communication in the industry, evaluate the level of China's textile and garment industry, and lead the garment industry to develop better. It aims to make Dalian bigger and stronger, not only to publish the industry, to release the industry, but also to make fashion publishing and clothing culture release, making it one of the special activities of the Dalian fair.

At the same time, the Dalian Clothing Fair will publish Dalian as an important wind vane in the industry, make full use of this platform to collect information, absorb nutrition, make a big fuss about brand building, marketing and quality improvement, earnestly implement the strategy of "three products and powerful country", and make new contributions to boost the pformation and upgrading of garment industry.

What are the characteristics of fashion week in Dalian in autumn 2017?

Let fashion week go along with urban development.

The 2017 autumn fashion week in Dalian will be held at the Z28 fashion Silicon Valley fashion creative publishing center.

The fashion week will be held in 16 fashion shows (6 in Dalian, 6 in China and 4 in the world).

The launching ceremony of fashion week is coming on the eve of the opening of the Expo. With personalized design and advanced customization as the main line, fashion and life become inseparable links, so that people in the city are more interested in fashion trends and fashion trends.

The concept of Internet + Fashion Week helps buyers, manufacturers and designers seamlessly connect seamlessly.

Fashion Week combines fashion, commerce, culture and industry to promote cooperation between brands and designers, and to enhance the cultural background of urban clothing.

Fashion promotes the pformation of garment industry to high added value and supports the development of fashion industry by industry.

We should give full play to the role of Daegu, Dalian and Osaka's Northeast Asian fashion industry alliance to attract designers from home and abroad to take Dalian as a springboard to open up the market and speed up the pace of construction of the Northeast Asian fashion center city.

This year's fashion week also launched the official WeChat public platform and micro-blog of Dalian fashion week. It used the Internet to disseminated the fashion influence of brand and designer of the 2017 autumn fashion week in Dalian, emphasizing the interaction between fashion week and audience, narrowing the distance between consumers and designers and brands, launching the first time video promotion of local designers, combining fashion art with city characteristic architectural art and urban scenery with fashion and tourism perspective, combining images with fashion, and using WeChat, micro-blog and other media.

In addition, the Dalian Organizing Committee of the clothing fair and the China Fashion Designers Association, through the platform of fashion week, launched the "Dalian top ten" fashion designer selection campaign. The award winners were directly selected to participate in the selection of the "top ten" fashion designers in China. They have taken a solid step in boosting the development of Dalian fashion design industry, promoting the upgrading of designers, strengthening the construction of designers, and training new designers.

What is the summit forum?

The local culture has an appointment with the future.

During the Expo, there will also be a number of summit events surrounding the clothing and textile industry.

At that time, designers, experts, scholars and original designers in the field of clothing and textile will participate in the sharing and exchange, explore the creative trend under the trend of design from various levels such as materials, methods, products and so on. At the same time, we should take new trends as the stimulation point, introduce different agencies and industries, and push forward the confrontation, collision and cooperation among multi roles, thus driving the overall pformation and upgrading of the whole industry and economy.

Explore the trend of design and lead the fashion lifestyle in the future.

The forum will pay more attention to the dynamic complementarity between life exhibition and professional communication, bringing the trend of the people and the sense of experience to the public, guiding people to think about the way of life in the future, stimulating the cooperation among different industries, and upgrading the service industry.

In the era of comprehensive upgrading of consumption, fashion lifestyle has also undergone tremendous changes. The forum will explore different links of life system, integrate into the local industry characteristics and culture of Dalian, create creative design life experience, and let fashion brands develop to the value of future lifestyle vane.

In order to share and enhance the brand industry, we introduce foreign excellent ideas and exchange with Dalian characteristic industries to promote communication and cooperation among different industries, so as to further improve and innovate business models, and seize new opportunities for the realization of cooperation in the same field and across fields.

What breakthroughs have been made in the "Dalian Cup" youth costume design competition?

Designers cradle into the international face

During the last year's Expo, the Dalian Organizing Committee of the Clothing Fair organised the "Dalian Cup" youth clothing design competition to be co sponsored by the China Fashion Designers Association and the Dalian Municipal People's government. It was renamed the "Dalian Cup" international youth clothing design competition, which is connected with the international market and touches the fashion pulse.

This year's competition, on the basis of previous years' competition, will continue to increase international professional athletes' participation and enhance the internationalization level and international influence of the "Dalian Cup" international youth clothing design competition.

As one of the important activities of the previous Dalian fair, the "Cup" is adhering to the purpose of mining and cultivating excellent fashion design talents, focusing on practical innovation, focusing on mining and training outstanding young fashion designers.

After upgrading to the international competition, the professional group design competition has been added. Designers from more than 10 countries and regions have added a lot of color to the Expo with the avant-garde concept and the cutting-edge design.

The "Dalian Cup" youth costume design competition has been successfully held for the 24 time, and more than 30 thousand athletes participated in the competition. Nearly 1000 people entered the finals, producing many excellent designers, and one of the cradles of domestic fashion designers.

What is the buyer contest?

Train professional buyers to enhance urban influence

With the rapid development of e-commerce, traditional entity commerce is being impacted.

The Internet and e-commerce platform have realized cross regional procurement, and the advantage of real business has further weakened.

In this situation, it is even more necessary to have a buying system. The Organizing Committee of the Dalian Clothing Fair organizes this opportunity to introduce the Chinese fashion and fashion buyer contest into the fair. It is sponsored by the China clothing association and Liaoning textile and Garment Association. It organizizes more than 20 college students in the field of clothing and textile specialty. It uses the combination of merchandising, store display and other real marketing and live guided shopping to carry out the buying contest, and to train professional buyers to add vitality to the exhibition.

Finally, the gold and silver bronze award was selected to enhance the influence of the Dalian fair in the whole country.

As host, the area of Dalian exhibition area is 2000. The famous city of Chinese suits (Dalian Pulandian District), the famous Chinese family fringed tassel city (Dalian Wafangdian City city), Liaoning underwear City (Dalian Ganjingzi area), Liaoning women's clothing city (Dalian city), and the OEM OEM exhibition area are waiting for their blooming with their good posture.

It is foreseeable that in 2017, more brand enterprises, manufacturing enterprises, garment related related industries and terminal channel resources will be integrated.

Exhibitors can use this ecological platform to display their own brand profiles and help enterprises optimize their channel resources. For on-site spectators, they can quickly get more exhibition information, and quickly view and extract the information and exhibitors' information.

The Dalian Fair will provide a new level of communication for exhibitors and spectators, making it easier and more direct to contact each other through effective integration of platform resources.

For industry related resources, we can understand the industry trend for the first time, so as to serve the enterprises better.

The Dalian Garment Fair, which is constantly forging ahead, is able to integrate the various effective resources and meet the different needs of different categories of participants through the planning of market changes and needs. It will integrate the exhibition business expansion, three-dimensional promotion, trend publishing and information sharing. This will be a new exhibition tour with the self evolution of resources and the symbiosis between exhibitions and brands.

More interesting reports, please pay attention to the world clothing shoes and hats net.