Wanda Plaza Will Cut The Department Store Business Into The Shopping Center This Year.

According to people familiar with the matter, Jinhua Wanda Plaza and Taurus Wanda Plaza will cut Wanda store business in the year and integrate it into the shopping mall.

A few days ago, Jinhua Wanda Department Store "adjust and pform" a news report on the sale and clearance of the warehouse. Wanda insiders revealed that the clearance sale was not a simple adjustment and update. Jinhua Wanda Plaza will cut down department stores and integrate the original department stores into the shopping mall.

As the only two of Chengdu's Wanda Plaza, which is located in Wanda Department, the insider also told us that Taurus Wanda Plaza will also cut down department stores this year and integrate department stores into shopping centers.

As early as November 2015, media had revealed that Wanda Group will close more than 50 Wanda Department stores in the country, accounting for nearly 50% of Wanda Department stores nationwide.

It is reported that Wanda intends to make overall adjustments to the commercial sector format, closing the Wanda Department Store in part of Wanda Plaza, which operates poorly in the three or four tier cities, while Chengdu's Taurus Wanda Plaza is on the list of 25 poorly managed department stores.

Therefore, the department store that cut off Jinhua Wanda and Taurus Wanda was called the expected thing in Chengdu.

Wanda's list of Wanda stores, which has been closed down nationwide, began light assets in 2014.

And take it as the focus of later management.

According to Wang Jianlin's annual meeting in Wanda, 21 of the 50 Wanda Plaza opened in 2016 belonged to light assets projects. From 2017 to 2019, Wanda will open 30 light assets Wanda Plaza annually.

According to the current trend, the light assets ratio of Wanda Plaza is constantly improving. After the rent is divided into more desirable income in the future, Wanda will probably even digest the sales property completely without any heavy assets.

Therefore, the adjustment of Wanda Department stores is also complying with the trend of "light assets" of the whole group.

About how to realize the integration of department stores into shopping centers after the withdrawal of Jinhua Wanda Department Store

Li Xin, deputy general manager of Chengdu, thinks that the property structure of department stores and shopping centers is different. For example, there are differences between department stores and shopping centers in floor design. After Wanda Department stores are merged into shopping centers, the difference of property structure may restrict the entry of some brands.

With regard to Jinhua Wanda Department Store merged into the shopping center, the industry planning speculation, small crowd card, paternity format, food and so on become the industry's conjecture.

In addition to the problems brought about by the property structure, Li Xin said, after all, the increment of Chengdu commercial real estate stock has been at a high level. Although Wanda, there may be some problems in attracting investment.

For example, the Mixc, Chengdu, which is also a department store, has been closed for nearly two years since the withdrawal of Shang Tai Department Store in August 31, 2015. The area of Shang Tai Department's integration into shopping centers is still not fully presented.

The evacuation of Wanda Department store has been a case in Chongqing. The Nanping Wanda Department store, located in the main urban area of Chongqing, has been changed in 2015.

Li Xin said that the Nanping Wanda Plaza in Chongqing incorporated the department stores.

After two years, the adjustment effect is not satisfactory.

Jinhua Wanda Department store will face the problem of re inviting and rearranging the business after entering the shopping mall. Wu Lijuan believes that the adjustment of the whole shopping center after the adjustment of department stores needs to be reorganized and combined. "If we just fill in the blanks, we will reduce the quality of shopping centers. In the adjustment process, we need to consider more innovative formats."

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