CHIC2017 Designer Strength Hongkong Designer Brand JOHLAUN Gorgeous Appearance In CHIC2017 (Spring) Exhibition

The pavilion is permeated with the confidence of the industry to lead the new consumption trend. The designer brand of the "designer power" area is ushering in the buyer's "golden gear". Among them, the designer brand JOHLAUN of Hongkong is attracting the attention of the buyers and consumers by the beautiful and unique design. The world clothing shoe and hat net reporter has made an exclusive interview with the JOHLAUN brand, let us enjoy its unique charm.

Designer JOHNNY LAU Liu Junxian told reporters that the product was mainly part of the 2018 autumn and winter series. In the design of clothing, many elements of national patterns were extracted, and the jacquard processing methods of European Baroque were integrated into different jacquard drawings, so that the products had the traditional flavor while integrating modern elements.

JOHNNY LAU said that in the process of product design, some elements of European mythology and other ancient culture will be extracted. Silk and metal wire fabrics will be used. Some ancient knitting techniques will be applied. At the same time, combined with some stage design, ethnic elements and national stories should be treated in a modern way.

"The design of clothing is gorgeous, but it can be worn not only in the show, but also in ordinary life. It can be worn on other important occasions such as Party, and it also wants to bring the design sense to more people who like the brand products," said Chen Jiaming Kalie Chan, JOHLAUN brand marketing director.

The brand design work is mainly in Hongkong, Shenzhen also has set up studio, Kalie Chan stressed that JOHLAUN is not just doing ordinary design, but has its own unique design style, many.

Stars, Oscar's red carpet and so on are all in operation.

JOHNNY LAU told reporters that JOHLAUN brand attaches great importance to fabric selection, fabrics mainly imported from Europe, Japan and other places, the product fabrics are mainly imported from Italy, and will cooperate with the fabric factory for fabric research and development. Although the cost is higher, the hand-made products of these products are very exquisite, the layers of the patterns are more three-dimensional, and it will not appear bloated on the coat.

At the same time, JOHLAUN began to cooperate with many brands in 2016. It will provide design samples and styles according to the different needs of customers, or some small series products and the same color system, so that the products can better understand and make the design that suits customer's style and needs.

Kalie said that when choosing a cooperative brand, the customer should respect the designer of the JOHLAUN brand. In the design process, customers can discuss and communicate with each other and make designs that are more in line with the customer style.

JOHLAUN brand products are now spread to cities such as Beijing, Shenzhen, Guangzhou and Chengdu, and some of the most popular designer brand collection shops are selected.

JOHLAUN brand designer JOHNNY LAU said that some of the new products are still in preparation, and the 2018 autumn and winter new products will be held around May.

More JOHLAUN brand follow-up wonderful reports, please pay attention to the world clothing shoes and hats net.