International Brand "Get Together" The Difference Between Factory Price And Retail Price Of Wenzhou Foundry Products

In Wenzhou, it is not only spectacles, but also clothing and footwear manufacturers. According to incomplete statistics from relevant industry associations, there are ten famous international brands in Wenzhou, including Armani, Zegna and other international luxury brands. Clothing brand 。

International brands "get together" Wenzhou foundry

The four words "made in Wenzhou" appear on the international luxury brand industry chain, and are known by most people. They are closely related to the "Zegna" Italy luxury men's clothing brand. In those days, the luxury brand was not satisfied with the "Xia Meng" OEM. The two sides also jointly established a company to specialize in the production of Zegna brand clothing.

Unlike Zegna's early opening of "made in Wenzhou", more internationally renowned clothing brands are not willing to label themselves as "made in Wenzhou" and sign confidentiality agreements with OEM enterprises. OEM enterprises can not disclose any information to the outside world. Even some luxury brands require the OEM to specify the workshop and staff to produce their products. During the production period, no irrelevant personnel are allowed to enter the corresponding workshop. After the order is completed, buttons and zippers and other accessories must be recovered, leaving no trace in the OEM enterprises.

Chen Qixiang, Secretary General of the Wenzhou clothing trade association, said that at present, there are many internationally famous clothing brands which are difficult to calculate in Wenzhou, but it is certain that more than half of the ten top men's brands in the world have been OEM in Wenzhou clothing enterprises, including Armani, Zegna, Versace, Gucci, BOSS, Louis Weedon and so on. It is understood that the famous brand of Wenzhou garment enterprises is mostly men's clothing, and there are also some women's clothing brands, such as MaxMara.

Large scale foundry with Wenzhou garment enterprises international brand It has been more than 10 years ago that Wenzhou glasses enterprises have received a large number of international famous brand OEM orders in recent years. "Wenzhou eyeglasses enterprise OEM is mostly two or three line brand." Wenzhou city glasses chamber of Commerce Secretary General Xu Haizhou said. It is understood that internationally renowned brand glasses are mainly concentrated in the hands of several brand operating companies, such as Marchon, Luxottica, Safilo and Specsavers in Italy.

Xu Haizhou estimated that the famous brands of OEM in Wenzhou eyeglasses include dozens of brands such as Hugo Boss, Guess and so on, involving up to forty or fifty enterprises.

Comparatively speaking, the international famous brands of shoemaking enterprises in our city will be less. The information from several large shoe enterprises in our city shows that the shoe brands of foundry include Geox, ECCO (ECCO), Hugo Boss, CK, Stonefly, KC, Clarks, etc.

The difference between factory ex factory price and retail price

In a department store, a T-shirt and a pair of spectacles of internationally famous brands are priced at several thousand yuan, a suit of tens of thousands of yuan, and a pair of shoes need thousands of yuan to 10000 yuan, which are very different from the factory's factory price. The retail price of large clothing is usually more than 10 times the factory price. "A casual wear of an internationally famous brand in Wenzhou's foundry price is about 600 yuan per piece, and the retail price is 18 thousand yuan per piece." A person familiar with the clothing industry revealed.

A person responsible for the eyewear of an international three line brand OEM company said that the brand sun glasses of its OEM were twenty or thirty yuan, and the price of the counters was one thousand or two thousand yuan. It is understood that the price of the OEM spectacles in our city is more than $3.5 to $4 per pair, and some of the high-end glasses are priced at $4.5 to $6 per pair.

The factory price of international famous brand leather shoes will not be too high. A footwear enterprise official disclosed that the price of its leather shoes export is about $25 per pair, which is a higher export price among Wenzhou shoe enterprises.

According to the insiders, the famous international brands of Wenzhou's foundry enterprises can sell high prices, mainly because of the high added value of the big cards and the different marketing methods.

The production level attracts them to order.

A few years ago, the international famous brands were mostly placing OEM orders in Guangdong, Shenzhen, Dongguan and other places. According to relevant personages, Hongkong's glasses manufacturing represents the global standard, while Shenzhen's glasses enterprises have a deep source of Hongkong, and Dongguan's shoe enterprises are mainly spanferred from Taiwan. These Taiwan enterprises themselves are large brand leather shoes foundry enterprises.

Chen Qixiang said, internationally renowned. Clothing brand A large number of foundry enterprises in Wenzhou appeared in 2008 or so, mainly through the technical spanformation of garment enterprises in our city. The production equipment and technology level have reached the international famous brand requirements. After passing some trial orders, some famous international brands increased the order quantity of foundry work year by year.

Of course, in addition to the production process requirements, these international brands also look at the foundry price of Wenzhou enterprises. According to the relevant personages, Wenzhou's clothing, leather shoes and glasses have a perfect industrial chain, and the production cost has certain advantages over Shenzhen and Dongguan. It is understood that the international garment brands to Wenzhou clothing enterprises, each OEM cost per set (sets) generally have several hundred yuan, with a majority of three hundred or four hundred yuan, some top brands of individual varieties of OEM may cost more than 1000 yuan.

Xu Haizhou frankly said that with the increasing number of international famous brand brand OEM orders, our city's eyeglasses enterprises have also made a lot of money. Some good glasses enterprises can earn tens of millions of yuan a year.

According to the relevant personage, at present, the cost of manufacturing shoes and clothing and spectacles in Wenzhou is still very competitive in China. At least five years, the famous international brands will not be spanferred to the battlefield.

With the help of foundry, get the latest fashion information.

Although it is a steady business for international famous brand foundry, many foundry enterprises in our city do not want to earn only a steady profit. Instead, they plan to obtain more domestic market share with the help of foundry. Cai Farong, Secretary of the Party committee of Kangnai group, said that the company has commissioned many famous leather shoes, which has gained recognition and brand reputation from the industry. At the same time, the company has also gained international popular information in the process of foundry, which is conducive to the development of the company's products. After all, the products of these famous international brands are leading the trend of the industry.

At the same time, to avoid letting the international big players lead the nose, the Wenzhou enterprises, which are part of the two or three line international brand foundry, will also upgrade the foundry to a grade -- independently designing some styles to choose the OEM enterprises and then to produce them on the foundry. This practice is called ODM in the industry. Chen Qixiang revealed that after several years of work, clothing companies have stepped into ODM, especially in men's clothing, because men's clothing styles do not change as much as women's clothing. The styles of Wenzhou clothing enterprises are also easily accepted by internationally famous brands. According to its incomplete statistics, 300 of the more than 2400 garment enterprises in Wenzhou have ODM capabilities, and some of them have been adopted by internationally famous brands.

Cai Farong disclosed that Kangnai group also set up a foreign trade development department to do a good job in ODM business, and often sent designers to Italy and other international shoes and clothing.

Of course, enterprises design some styles for the selection of internationally famous brands, and the final enterprise's obtaining commission fee is not only the processing fee.

However, the lack of loud and self owned brand of Wenzhou glasses enterprises, through the OEM to see brand power, began to try to make brand in the country. Such as Zhejiang Tak Optical Co., Ltd., as the largest internationally known city. Glasses brand One of the foundry enterprises has built the sunglasses brand KALLA (Kai Lan), and is well-known in the domestic market.

For more information, please pay attention to the world's clothing and shoe net.