Information On Financial Statements And Beyond Can Not Be Known.

How to grasp the information behind the financial data? Here, we can only do initial and general sharing.

Should we read the financial statements for several years? Financial data is a comprehensive value reflection and result of a company's operation, management activities and its results, and the index data of many main businesses (people, wealth, goods, supply, production and marketing) are the contents we need to know. The financial and business indicators data of many years constitute dynamic indicators, so that we can better grasp the basic situation and development trend of a company.

So it is necessary to at least combine the data in the first two years.

As a non professional ordinary financial statement user, what basic homework should be done before reading a report?

1, the word of mouth and brand.

Good companies, like excellent people, are they focused on what the word of mouth is in the industry? How do they treat their suppliers? How do they treat their employees? How do they perform their social responsibilities? What are the factors that are well managed? These are the good foundations for judging the quality of this financial information.

2, ownership of enterprises.

The quality of financial statements information of SASAC's enterprises is superior to that of private enterprises. This is universal, not personal prejudice.

Of course, we do not exclude individual cases.

3, management pressure.

Companies without stress are higher than those facing pressure, such as companies that face delisting, equity incentives, benchmarking companies, and companies that are facing performance appraisal.

4, management background.

Management's past experience and educational background also influence the development of the company and its financial results.

5, the quality of management.

There is no doubt that the annual report information of a company with high quality management will be more comprehensive and standardized, and strive to make clear the company's internal situation to users.

This may be a matter of ability or consciousness.

6, the degree of internationalization of enterprises.

Enterprises with high management standards and high degree of internationalization have higher financial and business information quality than other types of enterprises.

Especially domestic, Hongkong or global listed companies.

7, the level of industry development.

The enterprises that are making the "draught" are earning more money than they did yesterday.

8. Who has audited the report of this enterprise?

Audit industry is also good and bad, reputable, unpunished and bad reputation of accounting firms audited and issued unqualified financial statements of the quality will naturally be higher.

9, the company's development strategy.

If a company's development strategy is constantly changing, we can imagine the quality of its financial information (profit).

10, the implementation of the company's development strategy.

In the past two years, many enterprises have chanted slogans into industry 4, Internet +, and have done a lot of capital operation. Actually, look at the business income of annual reports and quarterly reports.

11, merger and integration capabilities.

In this era of overcapacity and rapid pformation, many enterprises are acquiring new development power and entering new industries and markets through mergers and acquisitions. Then the merger and acquisition capability of this enterprise is an important reference factor.

12, the company in the industry

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Why is an excellent company standing out in the market competition? Grasping the secrets behind it is absolutely essential.

After doing the above basic work, the following is to look at the specific problems combined with the above problems.

Now.

1, the source of profits.

Is it mainly from the main business, or government subsidies, or other non recurring gains and losses?

2, what is the specific composition and development of various businesses?

This annual report has detailed disclosure. It is easy to see the situation in recent three years. It pays special attention to the contribution of new business and restructuring business, and is compared with the forecast data previously disclosed.

3, the composition of sales expenses.

We often see that many enterprises have large commission expenses. What does this mean?

4, R & D expenditure.

We should not believe that many enterprises are shouting that they are high-tech enterprises or how many projects they are researching, and are blinded by their poor R & D expenses.

5, staff motivation.

The income of an excellent company.

It will be reflected in financial information.

It is impossible for us to believe that the employees of a good company have the sacrificial spirit of having less income and more work.

6. The total amount and age of accounts receivable and payable.

If these two indicators are relatively large, they will know what is going on by common sense.

7, dealings and pactions with related parties.

This opens your eyes.

Although regulators, firms and so on are very concerned, they are not able to defend themselves, especially the pactions and exchanges of suspected related parties made by bad enterprises.

We believe that love and hate are not for no reason. A company will lend you or lend you a lot of money without any reason, instead of seeking excess returns.

8, cash flow.

How much money does the company spend on its main business every year? How much is it invested and financing?

9, raise funds to generate benefits.

I think many companies have a lot of money, but they seldom achieve their previous commitments or expectations.

This is difficult to monitor, but as an investor, you can't pay no attention to it, or vote with your feet.

10, the company's commitment.

Any commitments made by the board in its annual report or

Any commitment in this area needs to be verified.

If you have grasped the above points, Congratulations! The basic financial information of the company and the contents behind its reflection are also known, hoping to help you in your investment.

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