What Inspiration Does Seoul East Gate Market Give To China'S Clothing Industry?

According to the world clothing shoes and hats net,

In the late March, the historic cultural park was just opened, and the "East Gate" was designed by the world-renowned architect, Zha ha ti.

DDP, like an extraterrestrial spacecraft coming from the future world, is flashing with fantastic lights.

Seoul East Gate market is located in the center of Seoul. There are about 30 shopping malls, more than 30 thousand stores and more than 50 thousand manufacturers in the market. It has gathered apparel design, fabric supply, production and processing, logistics and other related industries.

Abundant

Design strength, complete fabric supply, flexible small batch production mode, fast delivery capability, reasonable price and so on are the characteristics and advantages of this market.

At the east gate of Qingxi River, whenever the weekend comes, it will stage a fashion show.

This is a collaborative project between the government and the designers guild, which provides a stage for young designers to increase their exposure.

From the beginning of the traditional market, the east gate has evolved into a modern fashion fashion ring with high rise buildings and clothing traders.

Based on the decision made by the Korean government more than a decade ago, the Korean garment industry was upgraded and the brand was established.

The East Gate currently absorbs 2 million 500 thousand tourists annually, with a daily sales of over fifty billion won, with an annual revenue of more than 10 billion dollars. The total textile exports account for more than seven floors of the textile export volume in South Korea. The supply chain integration of the entire business district is completed in a week from design, proofing, processing and production. The pattern is produced in about a week by tens of thousands of new styles, coupled with the allocation of logistics, so that the entire circulation of goods is very fast.

Quick touch and quick response

At the east gate, fashion elements and fashion trends are everywhere. It controls the trend of Korean fashion industry and has become the benchmark of Korean fashion industry.

Perhaps a famous movie star is wearing fashionable clothes just now on the screen. Tomorrow, the east gate clothing designer's urgent copy will appear on the most prominent stand in the market.

This kind of keen touch and quick response to the fashion trend has made the east gate close to the trend and achieved rapid success.

Orders are flexibly traded quickly.

Two of the success factors of the east gate are flexible orders and fast delivery.

South Korea's Chosun Ilbo reported a vivid example: a Japanese clothing merchant arrived at Kimpo Airport at 4 p.m. and ordered 300 jackets and suits to the East Gate market.

The time of signing the contract is 2 a.m. the next morning.

The Korean businessman who orders the order will finish the order. The time for all fabric purchases is around 8 o'clock the next day, and will be handed to the processing factory at random.

The processing plant finished all the product production in the early morning of third days.

Japanese buyers bring these garments back to the country for other agents. The time for agents to start selling shelves is third days in the evening.

The whole process takes less than two days from placing orders to placing goods on shelves.

The reason why the east gate is able to deliver quickly is due to its complete supply chain.

The market is full of fabric suppliers, garment manufacturers, fashion designers and logistics companies.

Manufacturers can buy Fabrics needed for making products to packaging paper, cartons, zipper buttons, labels and so on. Buyers can also check the shipment of goods in the market.

Good service and reasonable price

At the east gate, humanized facilities can be seen everywhere.

Each floor has a detailed description. Multi lingual service reduces the shopping barriers of foreign buyers and customers.

Super long business hours: most retail outlets open at 10-11 a.m. to 5 a.m., and wholesale from 8 p.m. to 8 a.m.

Reasonable price: the T-shirt here is about 50 yuan, the trousers are about 50-120 yuan, and the suit is about 400 yuan.

In addition, there are also imported clothing items in the market, which can be sold to international famous brands below the market. The new products are generally cheaper than 20%-30%, and the goods in season are cheaper than 30%-50%.

Miss Lee, a stall net agent who deals in women's clothing, said that two years ago, he would return to the East Gate once a month to sell the goods.

More than three years ago, the profits could be three to five times. Now that there are more wholesalers in China, the competition is bigger, and it falls to two times.

At present, the largest number is domestic wholesalers, accounting for about six to 70%. Even a lot of Chinese people are doing the local chamber of Commerce estimates. There are two million and five hundred thousand foreign tourists visiting the east gate last year, including tourists and tourists.

The development features of the East Gate include:

1. supply chain improvement: from the front end of fashion planning, design to the production and sale of the back-end, both are in the same place. The life cycle of clothing products is very short, and about thousands of new products are born every day.

2. Fashion Export: combined with the "Korean wave" as a fast fashion export base, forming a domestic export (outsider consumption) to export situation, its competitive advantage includes price, design sense, shorter production time, and a small number of products.

3., the design is powerful: in addition to urban renewal and the policy of creating the "Korean wave", on the one hand, we use the East Gate full garment circle as a platform to cultivate cutting-edge designers. On the other hand, we will promote some potential designers to Paris, Milan and other international fields.

East Gate Design Plaza integrates designers, design related businesses and popular clothing, showrooms and research equipment, and combines high-tech production equipment, integration and utilization of facilities and production systems. Recently, we have developed regular fashion show exhibition venues, and modeled the fashion week cases of advanced countries such as Paris, so that designers can compete well with each other.

The east gate is not just "buying clothes" but "creating popularity".

Kim Jung-hun, director of Rue The Style, said: "the secret of our success is to maintain the" east gate style "which basically launches dozens of new products every week.

Located in Seoul's East Gate Design Square, the Korean clothing design field has gradually matured.

The east gate design Plaza (DDP) is the abbreviation for Dream, Design and Play, aiming at the new design center of composite thinking and life.

More interesting reports, please pay attention to the world clothing shoes and hats net.