Marc Jacobs Give Up Men'S Clothes And Concentrate On Women'S Wear.

According to the world clothing shoes and hats net, because of France

Tycoon

Group sales in the first quarter of fiscal 2017 increased by 15% year-on-year, the best performance in five years, most of its brands performed well, but the American designer brand Marc Jacobs is still uncertain.

LVMH said in a press release that released the first quarter financial data, this New York

The brand will continue to adjust product lines and deepen reform.

In a recent analyst meeting, Erwan Rambourg, managing director of HSBC Hongkong, pointed out that the group had "almost never done anything bad" except Marc Jacobs, and asked if there were any alternatives if "repositioning is not effective."

Prior to that, LVMH chairman and CEO Bernard Arnault had hinted that the group had the idea of selling the brand.

LVMH group CFO Jean-Jacques Guiony acknowledges that Marc Jacobs is one of the few brands that the group has shown negative.

In my opinion, (Marc Jacobs) has made great improvements in products.

They did better in the first quarter or two quarters than in the past, especially in the bag business.

Although it took a while to see results, we are confident that at the same time, we have to cut the cost base.

No Plan B, no Plan C.

Brand takes time to repair business, although the development process is quite complex, but we are very optimistic about Marc Jacobs. "

Exane BNP Paribas analyst Luca Solca, who is responsible for the global luxury market, said that the future outlook of Marc Jacobs looks "more positive". But Jean-Jacques Guiony has a lot of work to do, and it also shows that the LVMH group is committed to helping brands develop their potential.

Jean-Jacques Guiony said: "I am not sure about the future, but I am still optimistic about the brand and its team.

I believe we can do that.

We have always been very confident, regardless of the length of time and cost, but unfortunately I do not want to share it in public.

What I want to say is that we are striving to bring the brand to full potential. "

Recently, Marc Jacobs announced the formal closure of men's wear product line.

A few months ago, men's clothing products had been quietly removed from the Marc Jacobs's e-commerce website, and the brand no longer held 2017/18 autumn and winter men's wear show.

In April 11th, the brand announced the end of the licensing agreement with the production company Staff International.

The Marc Jacobs brand said: "in response to the change in the focus on the core women's business, we terminated the small size men's business with Staff International.

Thank Staff International for their efforts in the past eight years, and also for the commitments they have made.

The licensing agreement covers clothing, bags, accessories and footwear.

Staff International belongs to the high-end Cowboy brand Diesel parent company, Italy fashion group OTB.

Despite the temporary shelving of men's product lines, the company may incorporate some of the selected men's products in the main line.

Despite the poor performance of the brand, the designer's aura is still shining.

Marc Jacobs was nominated as the best designer of the year by the 2016 CFDA Fashion Association of American designers.

He himself has a large number of loyal fans, especially American fans, who pursue his rebellious spirit and passionate style.

In 2013, after serving Louis Vuitton (Louis Weedon) for 16 years, the famous American designer, Marc Jacobs, announced that she would step down as a creative director, focusing on developing the brand of her personal name and starting the road of brand IPO.

But in the past two years, brand sales have failed, and this has led to a long road to change.

(see the previous report: Louis Vuitton big change, little horse go! Marc Jacobs brand innovation, starting from the sub card.)

Despite the many changes made during the Marc Jacobs brand, the result was unsatisfactory.

After expanding the product line to accessories such as accessories, cosmetics, perfume, watches and children's clothing, the brand decided to relocate, and announced the closure of the Marc by Marc Jacobs, a continuous loss line, focusing on the main line brand, integrating the entry-level and high-end products to show on the fashion show each season.

At the same time, Marc Jacobs decided to cut down its brand store network and shut down several stores in Yekaterinburg, Paris (Palais-Royal), Milan, London (South Audley St. and Mount St.).

The development of electricity providers also let analysts pay attention to LVMH's digital strategy plan.

Jean-Jacques Guiony said LVMH LVMH is considering how to expand, including the digital initiatives led by the group's luxury goods department Le Bon March, but no plans have been made yet.

When asked about how much electricity providers contributed to LV and Sephora, Jean-Jacques Guiony declined to disclose specific data.

Jean-Jacques Guiony pointed out that digital sales are more profitable than physical store sales.

According to the world clothing shoes and hats net, the electricity business of the United States has been quite mature.

Although the group is showing an overall growth trend, Jean-Jacques Guiony said that the group was "not interested" to release more capital for capital expenditure or to increase operating funds in the second half of the year.

He said the first quarter's high growth rate "can not be used to predict growth in the three quarter of this year.

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