Why Does The Classic American Brand AA Appear To Be Non American Made?

According to the world clothing shoes and hats net, the classic American brand.

For the first time in 28 years, there will be no "American made" label.

In January, the Canadian apparel manufacturer Gildan Activewear Inc. (TSE:GIL), which bought the American Apparel LLC from the bankruptcy auction for 88 million US dollars, confirmed that the Central American supplier of the group was producing it.

Therefore, the label "made in Honduras" and "made in Nicaragua" will appear on the American Apparel clothing this summer.

Group spokesman Garry Bell points out that Central American countries produce

Usually used for wholesale, because these customers are very sensitive to price.

He also said that the group has not yet decided on the origin of American Apparel retail products. "We will weigh many factors, including people's preference for" Made int the USA ", he said." we will also assess the opportunity to bring the brand to consumers in the coming weeks. "

At present, the management of American Apparel LLC still operates 72 stores and e-commerce websites, but most of the stores will be closed this month, and the website will be delivered to Gildan Activewear Inc..

Garry Bell revealed that the group hired American Apparel LLC original sales and marketing executives to continue to inherit the brand's DNA.

In terms of manufacturing business, Gildan Activewear Inc. began to disband 2400 employees of American Apparel LLC southern California factory in January this year.

Garry Bell has said that the core American Apparel style will be purchased from contract suppliers in the western United States, while other products will be made in factories outside the United States.

At the end of February, CEO Glenn Chamandy pointed out that the move helped balance the support for us manufacturing and the control of selling prices.

Dov Charney new brand Los Angeles Apparel absorbs a lot of old employees of America Apparel.

On the other side, American Apparel founder Dov Charney vowed to "make in the United States" or even "made in California" to the end.

Los Angeles Apparel has just signed the first large-scale distribution order with TSC Apparel.

It is worth noting that TSC Apparel is also a distributor of Gildan Activewear Inc..

Last autumn, Los Angeles Apparel had only about 40 employees in the temporary factory. Now it has increased to 700. Dov Charney said it would hire 300-500 more people by the end of the year. Many of the employees were just sacked by American Apparel LLC and entered the Los Angeles Apparel again to work for the American.

When Dov Charney accepted WWD's visit in November last year, it revealed that Los Angeles Apparel had a $10 million asset guarantee loan. Its goal was to develop sportswear, swimwear, bags and other items. In fact, it basically copied a "American Apparel" and realized 600 million dollars in 10 years, so that the brand gained more than 1 billion dollars.

Last week, the Losangeles court of appeal just dismissed the $30 million lawsuit filed by Dov Charney in accusing Standard General LP of defamation.

It originated in Dov Charney in June 2014, when the board of directors of American Apparel LLC was expelled on the grounds of improper personal conduct (causing too many complaints and lawsuits of sexual harassment) and improper use of company funds. He was fired after his independent findings were released.

However, Dov Charney has been trying to win back the company, but it was unrelentingly abandoned by the alliance's private equity fund Standard General LP. Finally, under the leadership of Standard General LP, management was reorganized, Dov Charney was eventually kicked out of the company, and the unwilling heart of the Dov will basically report all the related parties.

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