What Good Is Muji?

According to the world clothing and shoe net, after entering the mainland of China in 2005, after opening the first shop in Nanjing West Road, Shanghai, MUJI It has been spreading, fermenting and frying in people's mouths. There are 1349 people concerned about 46K in MUJI. Minimalism Design Cold sex and natural environment, these labels are attached to one side. brand On the other hand, MUJI is also used to solidify his image in people's minds. When a brand has a clear and clear style, it will be conditioned in the brain when people mention it, which is even a commercial success.

Take my own example. Every time I go shopping, I go for a stroll around MUJI, even if I don't buy anything. For IKEA, I had a definite purpose to buy, or suddenly wanted to eat Swedish meatballs and a dollar of ice cream, but for MUJI, the feeling suddenly became "this is not only a home store, but also a place to visit, which can make the mood comfortable, beautiful and pleasant."

In December 12, 2016, Muji produced 200th stores in the mainland of China in Hangzhou. In the twelve years of its development in China, MUJI gained not only its vision and favour, but also some doubts. These real problems are being counted by "Tucao pie". There is no way to hide them. But even so, MUJI still has a large number of supporters. What is the reason? Today, we do not talk about the business mode of MUJI, just to talk about the inspiration, inspiration and way of life that MUJI has brought to us.

The earliest creation and design style of MUJI brand is closely related to history. After the second oil crisis in 1978, Japan's economic development slowed down. In order to satisfy the expectations of the people for the design of cheap and inexpensive products, MUJI put its emphasis on eliminating redundant designs and retaining the most essential practical needs. This also directly determines the natural, nameless, simple and magnificent brand philosophy that it has been insisting on. In the course of continuous development, MUJI finally presents the present look.

As we all know, MUJI's design is simple and plain, which in fact represents the aesthetic style of Japan, that is, not pursuing the gorgeous appearance, paying attention to the appearance of nature and material itself. Just like the original director of Muji art, he explained: "like drinking water, we can see that the spring water that is clear of ice is in a spanparent glass, and it will feel sweet when drunk." The same water, if stuck in a plastic water bottle, may not have such a strong and unforgettable feeling. I think if there is magic in Muji, it is in such a small place that people easily overlook.

This is what MUJI has been doing.

Starting from the design itself, MUJI's product takes into account the actual needs of the people and truly achieves humanization.

Well received travel boxes, some people even spent many years, can not find products that can be replaced, especially in the design of the lock, so that the suitcase will not slide casually.

A unique logo can be attached to the small circle of the umbrella handle. Even if you put it in an umbrella barrel with other people's umbrella, you can find your umbrella at once.

Fluorescent pens with perspective windows, though thinking only of the nuances, can make the design outstanding and make people more handy in using products.

It is such a small number of details, let people feel the intentions of the product, and this is also the embodiment of rigorous and refined Japanese work. On the other hand, what MUJI is doing is not just home design and business spanactions, but also the output of Japanese culture.

MUJI's product designers are also like this. In a real life, in the real life, from the perspective of ordinary people, they meticulously examine people's clothing, food and shelter, and systematically study in various aspects such as clothing, food and groceries, and use different forms such as diary, studio visits and designer cooperation to collide with the sparks of design and life. This is what MUJI life research institute does.

On the official website of MUJI, you can find a "life good research institute". In addition to seeing all kinds of columns related to life, you can also put your suggestions into the mailbox. The key is: they really modify the product design according to the user's suggestions. As the MUJI internal institution established in 2009, the aim of the Institute is to test the past and think about the future life.

As we all know, Japan is one of the most favorite people in the world. It basically reads and studies anywhere and anytime. So in addition to the official website, the research institute has published a series of books, the series of research institutes at hand, expressing the pursuit of comfort and natural life. It also makes people feel that in order to live better, we must add more details to the details, remove those flashy surfaces, and leave the spiritual core that is really worth preserving.

MUJI's inspiration to me is that I have enough life to experience the feelings that every item brings to me, and really connect with the world around us and return to nature. I think every person who loves life can't refuse such an idea. Therefore, even if the price of domestic goods is again empty, everyone's love for MUJI will remain undiminished.

Besides daily necessities of daily necessities, we have more spiritual needs, so MUJI has a life research institute and a publication that studies life. They are also looking at people's desire for life. They want to see a wider world, so they have MUJI to GO. They want to travel more relaxed and joyful, so they have MUJI hotels; they want to make the soul more interesting, so they have a MUJI bookstore; they want to fill the delicate fragrance of life, so they have MUJI coffee.

MUJI has been developing across the border in many ways, and has built up a strong and cohesive brand culture step by step, and the young people who have been spanferred between cities have coincided with their own life philosophy.

How does MUJI catch the hearts of our young people? Let us look at the original intention of MUJI's brand again: return to the essence of products: good design, good materials, good technology, and pursue the pace of having a good quality life. We never stop, so it seems quite natural that MUJI can touch people's heart.

More interesting reports, please pay attention to the world clothing shoes and hats net.