Adidas Sells New 3D Print Sports Shoes At The End Of The Year.

The world's second largest sporting goods group Adidas AG (ADS.DE)

The group released the first mass produced 3D print sports shoes on Friday, named after Futurecraft 4D.

It will be sold at the end of the year, with the first capacity of 5000 pairs. The company said it will produce 100 thousand pairs by 2018.

Adidas Adidas Futurecraft 4D sneaker is a product of the German group and Silicon Valley companies Carbon Carbon. The company said in its statement that the world's first mass market oriented 3D sports shoes adopt the latest Digital Light Synthesis technology. The soles are made of light and oxygen technology. The company claims to have used 17 years of sports data in the production of sports shoes to ensure its digital and functional combination.

Adidas AG, executive committee member of Adidas group, is responsible for the same name of the group.

Eric Liedtke of global business said in its statement that using Digital Light Synthesis, the group opened a new era of design and manufacture driven by professional athletes' data and agile manufacturing processes.

He also said that the milestone product of this industry will completely release the creativity of the group.

Eric Liedtke said that Futurecraft 4D shoes were unprecedented, and the printing speed was shortened from tens of thousands of hours to tens of minutes on quality, speed and scale.

The group also said that Futurecraft 4D shoes were the consumer products that were finally released on the basis of more than 50 3D print sports shoes tests.

According to the world clothing and shoe net, Futurecraft 4D sneakers print time is 90 minutes / two, and two companies are developing and improving, hoping to shorten the time to 20 minutes.

In addition to Adidas AG, Adidas group has been developing 3D printing products. Its competitors, Nike Inc. (NYSE:NKE) Nike group and Under Armour Inc. (NYSE:UA), Andrew ADMA, have been carrying out innovative research and development of related products, but with the advantage of leading the sport industry in the past two years, the German brand is once again leading in the field of 3D printing, and its competitors are unable to launch consumer products at present.

Adidas AG Adidas group has not disclosed the cost and price of Futurecraft 4D shoes at present. It only indicates that it will be lower than the traditional customized shoes, and with the shorter printing time, the price will also improve.

Previously, the Architect 3D running shoes launched by Under Armour Inc. Andrea were priced at $300.

Adidas AG Adidas group has been investing heavily in innovative manufacturing. In 2015, the group launched Speed Factory, which is set up in Germany based on artificial intelligence, and the factory is considered to be an attempt for the group to face the future.

For the establishment of Adidas Speed Factory, although the Adidas AG Adidas group said that the current goal is not to replace the traditional manufacturer, Gerd Manz, the vice president of the technology innovation of the Adidas AG group, which is in charge of the project, does not say that the project is not only a product creation, but more focused on experience innovation, trying to make this experience a higher value for the group.

Futurecraft 4D sneakers are another project led by Gerd Manz. In the past two years, the brilliant achievements of Adidas AG Adidas group are based on their innovative and best-selling products.

According to the world clothing and shoe net, in the 2016 fiscal year, the net sales of Adidas AG, Adidas group increased by 14% to 19 billion 291 million euros, which basically met the market expectations of 19 billion 300 million euros, the fixed exchange rate rose 18%, the net profit of continuing operations increased by 41.5% to 1 billion 19 million euros, and the EPS of continuing business rose from 3.54 euros to 4.99 euros, which is better than the market expectations of 4.88 euros.

The board decided to raise the annual dividend by 25% to 2 euros per share.

Last year, Kasper Rorsted, who took office as the new CEO of Adidas AG Adidas group, intends to inherit the former Herbert Hainer strategy and continue to bet on the high growth market in leisure sports and in the US and China, so as to narrow the gap with the industry's one Nike Inc. Nike group, and at the same time pull away from Under Armour Inc..

Kasper Rorsted has set the target of annual average growth of 10%-12% in fixed exchange rate and average annual growth of net profit for continuous operation business in the next 4 years for Adidas AG, Adidas group. The previous two indicators are expected to be high single digit and 15%.

Kasper Rorsted said that the performance in fiscal year 2016 and the positive prospects in the 2017 fiscal year all confirm the success of the current strategy.

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In the past 2016, the Adidas AG Adidas group has been breaking the balance, raising its annual performance expectations for the 4 time, and the annual net profit has exceeded 1 billion euros for the first time.

The strong growth of Adidas AG Adidas group is undoubtedly taken away from the market share of competitors.

According to market research firm NPD Group, the share of Adidas's brand in the US sports shoes Market doubled to 10% in January this year, and sales increased by 114%, while the Nike Nike Nike /Jordan brand accounted for 45% of the total market share and sales increased by only 4%.

Last year, the Adidas Adidas brand has surpassed Under Armour and become the second largest sports brand in the United States. Under Armour Inc. founder and CEO Kevin Plank has admitted that their products are missing fashion at the beginning of this year, resulting in a slowdown in demand and a sharp slowdown in the demand. NPD Group said the group's sales dropped by 25% in January, mainly due to the weak demand for basketball shoes as a mainstay.

Puma AG, however, adopted a strategy similar to that of Adidas AG and Adidas group, and also achieved satisfactory results in the market. Footwear sales in the US market surged by 45% in January.

Kasper Rorsted said at a performance meeting that its group is still catching up in the North American market. He pointed out that although the United States accounts for 1/3 in the global sporting goods market, it is the only market far behind the Nike Inc. Nike group.

The United States is at a priority level in the strategy of Adidas AG, Adidas group, and the future group will continue to "disproportionately increase" investment in the us from personnel, infrastructure and marketing. The main retailers of the country, Foot Locker Inc. NYSE:FL (NYSE:FL) and Dicks Sporting Goods Inc. (NYSE:DKS), are optimistic about their prospects.

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