Adidas X YEEZY Will Launch Low-Cost Calabasas Series In Spring.

It is reported that there is news that Adidas x YEEZY's "Calabasas" series Powerphase

The shelves will be released this spring, with an estimated retail price of US $120.

Next, follow the world clothing shoes and hat net Xiaobian together to understand the detailed content of Adidas x YEEZY spring launched the low price Calabasas series.

Last September, the American rapper and crossover designer, Kanye West, wore a white Adidas Originals Powerphase sports shoes with the word "Calabasas" on the stage. In November, when he appeared at Losangeles Airport, the black Adidas Originals Powerphase on his feet again became the focus of attention of fashion fans.

Earlier, Kanye West's wife, Kim Kardashian, revealed that Kanye West is working with Adidas Originals in a new project called Calabasas, which has been identified as one of the single products of the series, according to sources.

According to people familiar with the matter, Kanye West wore many times.

The price is expected to be $200, and the price of Powerphase sneakers is $120, which is much more expensive than the previous Adidas Yeezy Boost series and Yeezy Seaons, Calabasas.

Since Adidas and Kanye West have cooperated, Adidas brand has been defined as a sports giant who can ascend the fashion show. In addition, it now acts more like a fast fashion retailer.

Last June, Adidas announced a long-term partnership with rapper Kanye West, which benefited from the strong social influence of Kanye West, and Adidas quickly resumed its business in the US market.

Adidas official said that the partnership between sports brand and non athletes is very important, which will help the brand develop towards lifestyle and stimulate more brand introduction.

The company plans to start a new store specializing in the sale of Adidas and Kanye West cooperation series, including sports style and street style products. The joint launch of Calabasas series seems to be the first step taken by Adidas company for its earlier commitments.

It is noteworthy that now it seems that Chinese consumers are more keen on buying Adidas. In the first 9 months of 2016, sales in the Greater China region recorded the fastest growth of 25% in the world, excluding exchange rate factors, and sales in Greater China 28%.

Colin Currie, managing director of adidas group Greater China, points out that sports performance series and sports fashion series have become a powerful driving force for growth. All brands in this quarter have achieved two digit strong growth, which fully demonstrates the attractiveness of Adidas to Chinese consumers.

As of the third quarter of September 30th, adidas Group's net profit rose 24.2% to 387 million euros compared with the same period last year. Under the strong promotion of its brand Adidas and Reebook, the group's net sales increased 14% to 5 billion 410 million euros compared with the same period last year, while operating profit increased 11% to 563 million euros last year.

Among them, the group's main brand Adidas continued to maintain a positive growth momentum, and sales on the basis of monetary neutrality increased by 15.8% over the same period last year. The group mainly benefited from the sales growth of Adidas original and Adidas Neo.

Adidas Originals is the classic sport series of Adidas. Now its Stan Smith, NMD and NMD have many fans all over the world.

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