Nike, Adidas And UA Have Launched High-Tech Sports Shoes.

According to the world clothing shoes and hats net, the global sports shoes market competition is white hot: the NBA star Stephen Curry (Stephen Currie) exploded performance, helped Under Armour rise rapidly in the field of sports shoes; the long silence Adidas also relied on the hot shoes such as Stan, Smith, Yeezy and so on to regain the original market share; despite being accused of being behind the times, the industry's senior Nike, with its Air Air series products, still occupied the largest share of the sports shoes market.

Recently, the three sports giants have coincidentally introduced high-tech sports shoes, hoping to combine technology and sports shoes skillfully to lead the new trend of sports in the future. Let's see who can win in this round of "technology" confrontation.

In the first half of this year, Nike released the first generation of self frende sports shoes Nike Hyper Adapt1.0, and released the second generation self tied sports shoes Nike Mag in October this year, but unfortunately, only 89 pairs of Nike Mag were available for sale at that time.

Recently, Nike Hyper Adapt1.0 has been officially launched through the Nike+app in the Christmas season, which costs up to $720 per pair.

Like all Nike sports shoes, Nike Hyper Adapt1.0 looks very stylish, and technology, light and easy to carry.

The design also incorporates the advantages of Nike's past bestseller sports shoes, including last year's hot Roshe running shoes.

The working principle of Nike Hyper Adapt1.0 is as follows: Nike placed sensors on the heel of shoes. When users wear shoes, the heel sensors will be activated, and the shoes will start to automatically adjust the tightness. The whole process takes only about 10 seconds. The wearer can also manually adjust the tightness through the button on the shoe side.

However, it is not easy to take off the Nike Hyper Adapt1.0. The wearer needs to press the button loosening the shoelace until the feet can be pulled out.

Nike Hyper Adapt1.0 is equipped with a built-in battery. Once the battery power is too low, it will not be able to complete the work of automatically adjusting the tightness. When the red light of the shoe starts flashing, it reminds the user that the battery is not enough.

It takes only three hours for the built-in battery to fill the battery, and it takes about two weeks at a time.

Nike Hyper Adapt1.0 can meet all kinds of sports needs. The wearer generally reflects comfort, even basketball players who require high demands on shoes.

Although Nike Hyper Adapt1.0 has no waterproof design, NikeHyperAdapt1.0 is also safe if tread on the pond.

CEO Mark Parker of Nike said that the importance of sports shoes from lace up to people's future life is no less than that of autopilot. Nike Hyper Adapt1.0 is their first product, and later they will introduce more and better self laced sneakers.

Under Armour, which is famous for its basketball shoes in the sports shoes industry, has also made great efforts in running shoes. The Under Armour 's Record Equipped Running Shoes, which will be launched next year, will also be a top priority of Under Armour running shoes.

Under Armour 's Record Equipped Running Shoes has three models: the Gemini of 160 dollars can help runners to run farther; Europa priced at 160 dollars can help runners run more steadily; the $140 Velociti can help runners run faster.

Now, the data provided by intelligent running shoes on the market are no more than running distance and average speed. The Record Equipped Running Shoes, which carries smart chips, can not only provide more raw data, but also analyze these data, give guidance to runners, and even provide guidance before you run.

Runners wearing Record Equipped just need to open the UA 's Map My Run application, and jump 6 times. The application will provide training guidance according to the speed and rhythm of this running.

Based on the historical data of runners on UA 's Map My Run, smart chips can quickly analyze the fatigue state of runners, and provide correct running guidance programs to help runners better exercise, but also avoid unnecessary injuries caused by excessive exercise.

Mike Lee, chief technology officer of Under Armour, said: "this is a scientific method of recovery training, based on real-time data of the body to determine what level and intensity training."

Adidas announced that it will officially sell the first 3D print sports shoes 3D Runner in the New York, London and Tokyo markets at a price of $333 per pair.

Users can make an appointment through Adidas Confirmed, or purchase this product at Adidas's new flagship store in Fifth Avenue.

(Adidas the world's largest store opened in Fifth Avenue, New York, inspired by the American high school gymnasium).

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Adidas announced the design prototype of 3D Runner in August this year, including top athletes of Team GB seven all-around athletes Jessica Ennis-Hill, American swimmer Allison Schmitt and Columbia BMX bike driver Mariana.

The 3D Runner, like Adidas's flagship running shoes Ultra Boost, has a webbed structure at the front. The middle and outsole are printed by 3D printer, and the middle bottom is equipped with a 3D print heel counter.

The whole pair of shoes is 3D mesh structure, the area with stronger force is larger, and the area with smaller force is smaller.

With good flexibility and support, it fits perfectly.

Adidas said that a Primeknit knitted jacket was also launched with this shoe.

"It's just the beginning," said Mikal Peveto, senior director of Adidas's future team. "We hope that we can customize shoes according to individuals, including their running style, foot type, performance requirements and personal preferences. This is the cutting-edge technology of Adidas and the future trend of the whole industry."

The competition in the 3D printing shoe market is fierce.

Under Armour launched the limited edition UAArchitech in March. In April, NewBalance launched the first commercial model.

Nike has also produced sports shoes through 3D printing technology, but the finished products are not yet available.

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