Google Tells You What Fashion Information Americans Are Interested In.

This year, people are searching for what kind of Google.

Interest?

According to the world clothing shoes and hats net, for example, whether ordinary consumers really have a perception of the "noisy shopping" in the industry, for example, the sales data of Gucci, the creative director, is so beautiful, is it really being talked about?

Can't anyone still want to know their information? If, for example, Korean cosmetics are getting hot, do Americans really care about it on Google?

This Wednesday, Google Trends released 2016 of the fashion search data, almost answering the above questions.

The search statistics of Google Trends began in 2004, and Google will officially recommend the results obtained from this search every year.

Of course, the data on fashion search is only part of it, and it will include topics such as "hottest city", "most popular food" and "most popular movie".

Although this search can read out rich information, one of the weaknesses of Google Trends is that it attaches importance to what happens in the United States.

In terms of fashion search data, Google Trends basically placed the dimension of "fashion" in the United States.

If you search in the UK, you will not jump out of fashion data, only with more extensive observations, such as "the most famous female stars", "the most popular movies" and "the most famous tourist destinations".

And if "France" is the search unit, the result is "the most popular female singer", "the most popular actress", "the most popular athlete" and so on, and will not take care of the fashion search information of France in "fashion country".

In addition, in this search, it only updated the data from 1 to November in 2016, and the data in other countries stayed in 2015.

China's search data still stay in 2014. The key words of search are "love apartment 4", "Chinese good songs", "everyday cool running", "Malaysia Airlines MH370" and "iPhone6". (even in 2014, it is also very strange, because it only represents those Chinese users who can search with Google, and it does not have a broad sense of representativeness).

That is to say, the ranking and data of the 2016 fashion search list published by Google Trends are from the search results of US users from January to November.

At present, there are 4 lists related to fashion: "the most popular fashion brand", "the most concerned fashion designer", "the 10 most fashionable fashion questions", and the "10 most attractive beauty issues".

We have summed up the key points.

If you are interested, you can also go to this "original" web page.

1. in the past two years, the possibility of "fashion" has become more and more important.

GoogleTrends's data statistics began in 2004, but from 2015, the word "fashion" began to appear in the column of American search fashion brands. It began to occupy the top place with fashion brands such as H&M, Tiffany&Co. and Rolex.

It seems that a lot of people are going to figure out what it is by directly entering the word in Google.

2. fast fashion and youth brand have always been popular brands. Luxury products are less attractive.

So far, from the search results of the first 11 months of 2016, apart from the word "fashion", the remaining 9 brands in the "fashion brand" column are: Forever 21, H&M, American Eagle Outfitters, Tiffany&Co., Zara, Gucci, HollisterCo., Abercrombie&Fitch and Abercrombie&Fitch.

Among them, Forever21, H&M and fast fashion and youth brand are being searched enthusiastically.

For example, Forever21 has been ranked second in the list for a long time.

Brand, H&M and American Eagle Outfitters are also on the top of the list.

Although Abercrombie&Fitch group's business is not very good, it is also entangling how to pform, but Abercrombie&Fitch and Hollister Co are still on the hot list.

In fact, since 2004, they have been on this list. It seems that the American interest in them has not decreased.

In 2008, HollisterCo ranked first.

3.Gucci and Rolex have been very popular.

In 2016, the list of "most concerned fashion brands" was not always high on the list of luxury brands, usually only two places.

For example, in the first 11 months of 2016, watch maker Rolex ranked tenth.

In the initial 2004 list, Rolex ranked sixth.

What's interesting is that, like Rolex, Gucci is also a strong presence on this list.

In 2006, SWAROVSKI also "killed" into this list, at the end of the list, but failed in second years and never entered the top 10 of the hot search list.

4. in the past 12 years, there has been an invariable "frequent visitor" in this list.

Basically, from 2004 to 2016, the "regulars" on this list were Forever21, H&M, AmericanEagleOutfitters, Tiffany&Co., Gucci, HollisterCo., Abercrombie&Fitch and Rolex.

But these are the floating ones: NineWest in 2009, 7Forallkind in 2005, and Westseal in 2007 and 2010.

5. initially, Zara was less than H&M.

Despite the fact that Zara is now synonymous with "fast fashion", other fashion brands that want to become faster and faster are imitating and learning their design methods, inventory management and new cycle.

But at first, Zara wasn't that red.

In 2004, H&M was on the list of "most concerned fashion brands". It was more concerned than Zara. In 2011, Zara ranked first in the list of "most concerned fashion brands" for the first time.

In addition, other brands of Zara's parent company, Inditex group, have not entered the list.

OK, now let's jump out of the list of the most popular fashion brands and take a look at other Google fashion statistics.

6. this year, we all pay special attention to the designers of soy sauce.

Fashion Designers (the most concerned fashion designer):

1.Rachel Roy, 2.Mary Kate and Ashley Olsen, 3.Angela Simmons

4.Zendaya, 5.Kendalland Kylie, 6.Beyonc e

7.Anita Dongre, 8.Sonia Rykiel, 9.Ivanka Trump, 10.Kanye West

Over the years, the list of "most concerned fashion brands" has not changed much, but the list of the most popular designers is not static.

In 2015, top of the list of "most popular designers" was RafSimons, who broke up with Dior.

At the same time, the designer is also KarlLagerfeld, the old Buddha.

Other top designers include American designer ShoshannaLonsteinGruss, Italy designer GiambattistaValli and Thai designer ThakoonPanichgul, who are both well trained designers and fashion brands.

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But this year, the list of "most concerned designers" has basically come to a big reversal.

Of course, the famous designers Raf Simons and old Buddha KarlLagerfeld "disappeared", the professional designers who have fashion designers Rachel Roy, footwear designer Angela Simmons, French fashion designer Sonia Rykiel, India designer Anita Dongre and others.

One obvious change is that all the people on the list seem to be successful fans of "soy sauce".

For example, Zendaya is an actor, and later launched his own fashion line DayabyZendaya.

There are supermodels KendallJenner and her supernetwork red sister KylieJenner, Beyonc ye, Kan ye KanyeWest, and the new president of the United States, daughter IvankaTrump (not excluding her talent).

8. if you care about fashion, fashion designers are a topic that can not be discussed.

Fashion Questions (the 10 most fashionable questions):

1.How to cut sleevesoffashirt? (how to cut off the sleeves of shirts?)

2.How doI start modeling? (how to start modeling?)

3.What is hautecouture? (what is advanced customization)?

4.How to wear Booties with skinnyjeans? (how to match boots with small jeans?)

5.When can you start wearing white? (when can we start wearing white?)

6.How to become a fitness model? (how to become a fitness model?)

7.What is Boho? (what is Bohemia?)

8.What did people wear in the 90s? (what do people wear in 90s?)

9.How to dress like a hippie? (how can you dress like a hippie?)

10.How to become a fashion designer? (how to become a fashion designer?)

In 2016, the list of the 10 most fashionable questions asked by Google Trends ranked tenth in the question of "how to become fashion designers".

It seems that although people are not strong enough to distinguish fashion designers from fashion stars and designer shoes designers, some people are interested in becoming professional fashion designers.

9., fitness, retro wind, Bohemia fashion trend has obvious impact.

From the list of 10 most fashionable questions, we can clearly see the impact of the trend.

The question of how to become a model ranked second, but at the same time, how to become a fitness model ranked sixth.

This is not a sudden fantasy. It seems that the sport and leisure atmosphere permeated in the streets today is concerned with the occupation of "fitness models".

We have also written "unlike a fashion model, there's a model called a sports model" which explains what jobs the profession is doing. For example, what is the difference between their blockbusters and fashion models? Where do they come from? What kind of work do they usually do?

In addition, the popular retro style of the past two years has also been found in this list.

For example, the eighth question is "what do people wear in 90s"?

Of course, Bohemia fashion, which has become popular in recent two years, is not a fake.

In this list, there are two questions related to Bohemia fashion: "what is Bohemia" and "how to dress like Hippie".

10. of course, there are some problems that have nothing to do with fashion trends.

In the list of the hottest fashion issues, the top priority is "how to cut off the sleeves of shirts".

This is a very uncertain question, because if this year's fashion is to take up sleeves, the most notable feature should be the long long sleeves.

We have discussed this question, "how can they be fashionable in this year's ubiquitous long sleeves and spacious clothes?"

11. the problem of cosmetics is very basic. Only a strange noun appears.

Beauty Questions (the 10 most attractive issues):

1.How to do afishtailbraid? (how to plait fish tail?)

2.How to make hair grow faster? (how to make the hair grow faster?)

3.How to shape eye brows? (how to fix eyebrows?)

4.How to curl hair? (how to make curly hair?)

5.How to removegel nails? (how to remove nail polish?)

6.How to clean make up brushes? (how to clean makeup brushes?)

7.How to apply Concealer? (how to Concealer?)

8.How to get rid of bag sunder your eyes? (how to remove pouch?)

9.How to fill in eyebrows? (how to draw eyebrows?)

10.What is balayage? (what is Balayage pick up?)

The problem of cosmetics put forward by Google is relatively basic. It can almost be understood as "how to comb hair", "how to remove nail polish" and "how to draw eyebrows".

One of the cool, strange words is Balayage.

12. compared to asking how to make up, how to make hair salons is a lot of people's "myth".

Although Korean cosmetics are in the limelight, Americans who have been used to frosting mask are also gradually accepting the patch masks made by Koreans.

But what Americans ask about cosmetics on Google has nothing to do with Korean cosmetics.

In fact, in the list of cosmetic issues, there are only a few cosmetic related information, including the question of "how to remove bags under the eyes", "how to draw eyebrows" and "how to Concealer".

Among the top ten problems, 4 are related to hairdressing, such as "how to plait fishtail", "how to make hair grow faster", "how to make curly hair", and "what is Balayage".

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