Sneakers That Automatically Tie Shoelaces Come Up With Nike Technology.

Nike's first smart shoe HyperAdapt 1, which features shoelaces, is the latest development of sports brand in the field of science and technology.

This shoe is very ingenious, equipped with a charger, the sole has a LED light device, after putting on this shoe, the inductor will automatically tie up the shoelace, so that the shoe can fit the wearer's footstep shape, and it can normally wear for two weeks.

The intelligent function of this shoe is also very simple. As a first generation product, Nike has fully realized their original commitment.

However, the price of this high-tech sneaker is absolutely inferior. The price of shoes is as high as 720 dollars, but at present, it has been sold to US $3000 on eBay.

Although this shoe is not a time series, its sales and promotion process is slowly developing, and it is only available in several specific stores in the United States.

Customers who want to try or buy will need to make an appointment in advance, and if they can not pick up the time, they will probably have a shortage of stock.

Nike said they saw the market's "very strong reaction" to the shoe.

Although HyperAdapt 1 is not a new Jordan series or limited time sale series, its high price and limited supply target customers are very clear:

Collection enthusiasts.

And Powell believes shoes will sell well.

Flight Club, the biggest shoe shop in New York, has noticed that the demand for this kind of shoes has always been high.

Flight Club spokeswoman Steven Luna said: "Nike HyperAdapt 1.0s" has been selling very well in our store since its sale.

As the first sneakers that can automatically tie shoes, this shoe is undoubtedly popular among sports fans and technology enthusiasts.

The pricing system of Flight Club is combined with pricing history, social media intensity and sales mode. It turns out that according to different sales volume, this shoe reaches 4000 dollars in dealer's hands.

John McPheters, the founder of another big sporting goods store in New York, also said that the market's demand for this kind of shoes and the curiosity about the smart function of shoes make their customers look like clouds.

McPheters considers HyperAdapt 1

And scarcity is the main factor that makes customers heartbeat. These two points far exceed the motion attributes of shoes themselves.

The goal of this kind of intelligent shoes is to keep the shoes tightened and loosened based on the movement of the wearer, and achieve real adaptive function through technological progress.

The technology used for sneakers is derived from the assumption that the Back to the Future II is automatically tied to shoelace technology in the US action sci-fi, which is slightly different from the idea that Nike usually brings "better training or sports experience for athletes". 2.

HyperAdapt 1.0s is currently only available at the Nike SoHo flagship store in New York and the 45 Grand NIKE+ ClubHouse. However, in December, Losangeles and Chicago will open trial service on the beginning of 20 day. Besides the existing black money, the grey section will also be launched on the same day.

McPheters pointed out that if the sales scope of HyperAdapt 1 HyperAdapt is expanded, the price may decrease. Even so, HyperAdapt 1 will always be the first one in the market.

Logo for sports shoes.

In addition, this shoe has a wider impact on the development of Nike brand.

CEO Mark Parker of Nike said earlier this year that the potential of automatic lacing sports shoes in the mainstream market would be as big as that of autopilot cars in the mainstream market.

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