Adidas Is Struggling In The US Market, But Now It Is Growing Against The Trend.

The American sports shoes market has begun to change, and sports shoes now have both performance and fashion. Adidas has benefited from this trend. ADI has always been famous for street wear in the United States, but recently it has been widely criticized for its focus on fashion rather than performance. Two years ago, Adidas was struggling in the US market. In recent years, the throne of Adidas's second sports brands has been replaced by Andemar (UA) in the United States. Cage (SKX) to replace second persons. Adidas's share of the sports shoes Market in the United States decreased year by year from 2011 to 2015.

In 2016, Adidas revival. According to NPD's statistics, in November, Adidas's market share of American sports shoes increased from 4.3% to 7.2%, while Nike (NKE) dropped to 41% from last year's 41% without taking into account the Jordan series. Adidas returned to the second market share of the American sports shoes market.

In the third quarter, Adidas Brand revenue increased by 20%, while Reebok's brand grew by 7%, while Adidas's Tyler high ball also gained 6% growth. Adidas, which has annual sales of $19 billion and a market capitalization of $32 billion, has gained two digit growth in the third quarter, except for Russia.

The sporting goods industry is grim in the US, especially at the retail end. Sports Authority, Bob 's Stores, Eastern Mountain Sports, Sports Chalet and other entities chain stores have filed for bankruptcy protection. In this case, Adidas is turning around in the United States. All this must be done from Gym shoes Speaking of it.

In 2013, Adidas launched Boost products. As one of the most important black technologies in the field of sports shoes, Boost is a product developed by Adidas and BASF, a global chemical giant, at 2007. Like TPU poppet, it can be split into thousands of tiny energy capsules like popcorn, so that it has extremely strong resilience, and then the small particles that can be stored and released can be molded into the sole of running shoes. This shoe has both performance and fashion, and is popular when it is launched.

Then in 2014, Adidas launched Flux, and in 2015 launched the most sensational NMD series. King, President of Adidas North America, said, "take a look at the status quo. We have NMD, Yeezy, UltraBoost, and the market is full of them, and everyone is talking about them." Last year, Adidas also limited the sale of 900 pairs of Kanye West designed Yeezy Boost, a sensation in the market.

Adidas announced that it will officially sell the first 3D print sports shoes 3D Runner in the New York, London and Tokyo markets at a price of $333 per pair. Users can make an appointment through Adidas Confirmed, or purchase this product at Adidas's new flagship store in Fifth Avenue. (Adidas the world's largest store opened in Fifth Avenue, New York, inspired by the American high school gymnasium).

Adidas announced the design prototype of 3D Runner in August this year, including top athletes of Team GB seven all-around athletes Jessica Ennis-Hill, American swimmer Allison Schmitt and Columbia BMX bike driver Mariana.

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