Why UGG Has Been Copied Has Never Been Surpassed.

UGG constantly surprises consumers with its strong product and marketing and innovative mode. But because of its high price, many consumers are deterred from choosing some Australian purchasing agents. The trend of the future shows that the purchasing potential of UGG is still very strong. Users say that analysts recommend that UGG still guarantee the product's excellence, constantly improve brand tonality, constantly subdivide and maintain the consumers, and increase consumer loyalty to UGG brand.

UGG uses superior materials and exquisite workmanship to create shoes, clothing, household, accessories and handbags products, whether it is men, women or children, so that you truly feel no substitute. What is special about UGG? Does it have a different look in the eyes of consumers? UGG promises that "FEELS LIKE NOTHING ELSE (feel irreplaceable)", from the most valuable raw materials, the most exquisite manufacturing process to the most outstanding functionality and comfort, is the unforgettable experience of fur and unique luxury.

At present, the counterfeit snow boots on the market are often rough due to the unqualified material. Wearing the snow boots will cause injury to the feet in June and form a foot disease "UGG step". In addition, UGG introduced new waterproof and antifouling materials this year, so that consumers can wear UGG more easily.

UGG whether it is brand building or price has given everyone the luxury of feeling, and UGG in order to cater to its consumer groups, but also invited the stars of China, the United States and Korea to shoot fashion blockbusters, so that UGG, which is considered to be the ugliest shoes, is also full of fashion sense. This kind of UGG gives consumers a certain visual impact. However, users say analysts believe that the star's interpretation is eye catching, but if the consumer's word of mouth report and street wear performance will make consumers feel more grounded, it will be more likely to stimulate consumers' desire to buy.

At present, women's shoes market is very competitive, and counterfeit products are emerging one after another. The development of UGG is bound to widen channels and expand consumer groups. UGG has set foot in men's shoes, women's shoes, parent-child shoes and children's shoes. On the other hand, UGG has been walking on the innovative path of footwear, and it was launched in 2011. High heeled footwear It has overturned everyone's consistent perception of snow boots.

Zheng Kai's tide brand DUEPLAY and UGG have made cooperation. The front of the shoe is a cute rabbit ear. This product has captured many girls' hearts at the same time. The product of UGG should take advantage of the situation to introduce lovers' money. It can not only continue to propagate under the following festivals, but also can attract male consumers to form a potential bundled marketing mode. On the other hand, it can create topics and create more activities to attract consumers and interact effectively with consumers.

　　 William Ding Through the NetEase news live platform, combined with all kinds of use scenes, we tested the super performance of UGG on the spot for netizens. The chafing dish material, coke and ice water took turns and played the role of UGG. It really restored the experience of the new generation of UGG snow boots. In the live broadcast, Ding boss is a "trench" side leak, sending a gift package for watching the live webcast. The strength of Amway is very satisfying to netizens. Up to now, the two online promotion of "net red inspector" Ding boss has attracted 4 million 400 thousand netizens' attention and interaction participation.

This is NetEase news live and NetEase koala two degrees together, the strength of the "live + business" for the consumer scene brought about by the new changes. The live broadcast of NetEase specially opened the "koala selection" column for the netizens during the live broadcast, enabling users to reach the purchase address directly during the watching live broadcast, realize the new experience of "watching and buying", and provide exclusive coupons for the netizens to participate in the interaction, transforming the demand into real benefits and convenience. The new mode of live broadcast plus electricity supplier not only improves the conversion rate, but also brings consumers new scene consumption experience, which enables consumers to truly feel the convenience of online consumption, and also improves the consumption experience of consumers.

The Baidu index shows that the proportion of consumers aged 20~29 is the largest. Most people aged 20~29 are 90 and 95. After 90 and 95, they are very special generation. They manifest their individuality and accept the idea of advanced consumption. After 90 and 95, they gradually enter the workplace and have certain economic ability. Therefore, purchasing power after 90 and 95 is strong. On the other hand, male consumers' attention to UGG has surpassed that of female consumers, indicating that UGG's strategy of developing male market is correct. UGG More attention should be paid to the operation and publicity activities of new media platforms for male consumers, such as increasing the number of couples.

The source distribution shows that the main source of UGG is micro-blog, and the popular website is Sina micro-blog. By contrast, the consumer activity of the e-commerce platform is much lower. Users say analysts find that some of micro-blog's UGG micro-blog is purchased in Australia, and the number of fans has reached more than half of official micro-blog, with more than 60000 people. UGG should do a good job of draining the electronic business platform on the major platforms. Secondly, help consumers eliminate illiteracy and help consumers understand the difference and advantages and disadvantages between Australia's purchasing UGG and Chinese official selling shoes.

On the other hand, we should set up a micro-blog Tmall flagship store on Sina micro-blog, which enables consumers to search for UGG in Sina Sina and guide them to the official flagship store, attract new customers, and spend more time on value-added services, logistics and other products to enable consumers to experience different online shopping.

The main topic of the topic is that consumers are most unsatisfied with the price of UGG, because the price of UGG shoes is almost 1000 yuan, but from the perspective of price perception attributes, consumers still approve of UGG's performance price ratio. Therefore, UGG should continue to maintain the quality of products, and should also follow the publicity and promotion that we should not reduce the value of brands in the minds of consumers for the sake of frequent hot discounts, but we should do some details to increase the brand premium. We should pay attention to the regional segmentation and maintenance of target consumers.

At present, UGG consumers are mainly active in the North top three cities. Therefore, UGG has to classify its own brand target customers and subdivide and maintain consumer preferences in different places. Users say analysts believe that UGG consumers only rely on UGG's brand dependence and enough stickiness to contribute more to the long-term development of UGG, so UGG's management and understanding of members is also crucial. On the other hand, UGG can also strengthen the publicity in the two or three tier cities. The reasons are: first, the market of the first tier cities is gradually saturated; second, with the development of China's economy, the purchasing power of consumers in the two or three tier cities will be stronger and stronger.

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