Relying On Celebrities' Fame To Bring Their Aura Stars Up, Shops Are Becoming More Frequent.

Relying on celebrities' fame, they have their own aura of publicity, and many fans are willing to pay the bill. This kind of shop with the star "BUFF" is the object of today's shopping malls.

For shopping malls, a store with a star background can not only gather popularity, but also promote the atmosphere of shopping malls.

Nowadays, there are many stores with star backgrounds in Hangzhou shopping malls, and in recent two years there are quite a few trends.

Some time ago, Han Han's "happy to meet you" restaurant in Wuhan branch was uncovered because unlicensed business and rat infection were seriously investigated by the local food and drug administration.

And this is not "happy to meet you" for the first time "stir up trouble". Last month, the Hangzhou store, "nice to meet you," was also charged by the banners. The reason is "I'm glad to meet you." after the failure of the Ningbo store, there was a problem of arrears.

Nowadays, it is a common thing for stars to do sideline businesses. There are many star shops in Hangzhou, and most of them are in shopping malls.

It seems easy for a star to open a shop, but in fact it is a double-edged sword.

Shops with star backgrounds are easier to get attention, but if there are problems, these shortcomings are easier to be magnified.

Relying on celebrities' fame, they have their own aura of publicity, and many fans are willing to pay the bill. This kind of shop with the star "BUFF" is the object of today's shopping malls.

For shopping malls, a store with a star background can not only gather popularity, but also promote the atmosphere of shopping malls.

Nowadays, there are many stores with star backgrounds in Hangzhou shopping malls, and in recent two years there are quite a few trends.

In Yintai in77 on the lakeside, in addition to the "happy to meet you" restaurant opened by Han Han, a "father-in-law", this year a new star store has been set up: "curly Fu and his friends". The owner of the Lobster Restaurant is the writer Zhang Jiajia.

Lobster slowly bathing, old love.

Like "pleased to meet you", the names of the dishes of "Fu Fu and his friends" are also full of personality. It is reported that these dishes were taken by Zhang Jiajia himself.

And in store

It is also quite consistent with Zhang Jiajia's literary and artistic features, and is far from the lobster shop.

In this year's star store opened to Hangzhou, there are also Lake on the third floor of the new yuan.

Side food lounge.

The tall lounge, which is made up of MQ bars and seafood restaurants, is Gao Yixiang.

And the gourmet lounge is also called the name of Gao Yixiang's male god, and the interior decoration is quite "Yan". Besides the fashionable decoration style, it can also see the terrace area of the West Lake music fountain.

StayReal of Yintai, Hangzhou

Caf is also known for its reputation. The coffee shop opened by Axin, the lead vocalist of May, can be regarded as the "five fans" to hang out.

Shop decoration is fairy tale style, bar is a lovely little train.

Besides, there is a special area in the shop for Axin's private favorites and recommended books.

Not only can celebrities get profits from these stores, but also the beneficiaries of these star stores.

Wah Yuen, the new director, said that with the attention and attention of celebrities, fans can indeed attract many fans, so that they can come to the shopping mall in their free time, which can enhance the popularity of shopping malls.

She also revealed that when shopping malls discover "Zhongyi" star shops, they sometimes attract them by reducing rent and other preferential ways.

"Nice to meet you" restaurant is a typical example.

"Nice to meet you," said Alan, a restaurant executive chef. Han Han's idea of dining in restaurants is simple because he eats food to eat authentic food.

So several friends who had similar interests set up this store.

But not long ago, "nice to meet you," the Wuhan branch of the restaurant was investigated by the local food and Drug Administration for its unlicensed operation and serious rat infections.

The restaurant will be "black" for the stars, and the star's bad behavior will also bring trouble to the shop with the star background.

For example, the Olympic champion Lin Dan's recent derailment in his wife's pregnancy caused a great uproar, which led him to open HOLLYS in Hangzhou.

COFFEE is also a bad day.

Lin Dan poster hanging around the shop is no longer an object for fans to compete with. The sweet photo taken with his wife Xie Xingfang is ironic.

Ms. Lin Dan, a fan of the times, told reporters: "before going to HOLLYS COFFEE to support Lin Dan, but the marriage derailed is really too much. Watching the poster in the shop, I can't drink any coffee."

Such as Ms. Lee, such fans are not in the minority, once the stars appear negative events, they will open the "Star shop" will be affected.

Insiders say that selling popularity is often a customary way for stars to open restaurants, and their fans are willing to pay for their topics and concerns.

But the essence of these star shops is to serve the public. Therefore, stars can't shop as a "shopkeeper". They must be strict in terms of service and quality, so that the fans' payment is more worthwhile.