Why Can KM Get The Favor Of Consumers And The Recognition Of The Market?

According to the world clothing and shoe net, in recent years, the business environment and the impact of the upgrading of the Internet and consumption have made the apparel retailing industry face enormous challenges.

At present, the clothing retail market presents a polarization situation. On the one hand, it continues to expand and develops in full swing. On the other hand, it is gloomy and gloomy, and bankruptcy and bankruptcy are four.

In this situation, the Nordic culture is

Basic

But in two years, more than 500 shops have been launched across the country to capture the hearts of consumers and investors quickly and become the most popular and developing potential at the moment.

Brand.

KM in this environment can still get the favor of consumers and market recognition, why?

Integrating thinking from product thinking to user thinking

At present, China's apparel retail market is undergoing major changes. The driving force of development is driving towards innovation driven, and the industry structure is also constantly upgrading. With the advent of consumer escalation, consumers' demands for clothing are getting higher and higher. At the same time, after 90 and even 00, consumers are gradually becoming the main body of consumer market, and they pay more attention to the pursuit of individuality.

Before entering the market, KM has formulated corresponding countermeasures for the development situation: providing consumers with exceeding expected value: exceeding expected products + exceeding the expected low price.

KM has a strong product team that converge on global designers and buyers, offering inexpensive and fashionable products for fashion loving young male consumers.

In order to follow the market changes in real time and grasp the needs of consumers, KM adopts big data application strategy and sets up a big data processing center.

The product team tracks the sales situation of each retail outlet according to the data provided by the center, adjusts the product styles quickly according to the market feedback, and produces popular products to meet the needs of consumers.

This is a change from "product thinking" to "user thinking", standing on the customer's position to consider problems, customer oriented, providing customers want products.

In the age of competition, market segmentation is inevitable.

Apparel retailing is facing many challenges and is now entering a deep shuffle period.

In such a new market environment, the traditional way of competition is no longer suitable. Only detailed and accurate data analysis can enable enterprises to return to the essence of marketing.

With the improvement of consumers' living standards and aesthetic standards, consumers' attention to clothing has been significantly improved. In the future, the apparel retailing industry will enter a more competitive era. Survival of the fittest and survival of the fittest will become the norm.

In view of the needs of consumers, market segmentation is inevitable.

The main idea of KM is the Nordic design sense. It catches up with the fashionable elements in the growth, and the young people who consume the power in the city, in view of these people who do not have a small crowd, ploughs the demand to launch the design section which can easily afford to consume, has won the consumer's heart.

The digital pformation of apparel retailing industry will continue. This is also the opportunity for clothing brands and even all retail businesses to seize.

Clothing itself is a collection of fashion, art and aesthetics. In the future, consumers can enjoy more fashionable and more stylish clothing design, so we should grasp the new trend of life experience, socialization and service.

Channel sink to achieve comprehensive layout

The analysis found that most of the brand stores are still concentrated in the second tier cities.

With the acceleration of the urbanization process, the consumption capacity of the three or four line and even urban residents has increased, and several veteran fashion brands have rapidly arranged the electricity supplier market, and adopted the strategy of online and offline pricing.

This makes up for the shortage of three or four line city stores, but the same price on line and online also makes the online loss of its key advantages.

KM has taken different layout strategies with several old brands. Apart from setting up stores in a second tier city, the three or four line city is also the target market of KM.

The strategy of sinking and overall layout of the channel will make the KM's radiant surface wider and more conducive to its influence and achieve its goal of advancing to the national market.

New mode of franchise, full tubing management

Since its entry into the market in 2015, KM has opened 500 stores in 169 cities across the country.

KM can get such rapid expansion in just two years without its precise product positioning and store operation mode.

A brand can not achieve rapid expansion only by direct camp mode, and the presence of affiliation mode can make the brand go faster on the road of rapid expansion.

The scale of apparel retailing industry is relatively large in all formats, and has a long history.

After looking at the past franchisee mode, KM decided to adopt a full tubing franchise mode with its own thinking to achieve operation.

The full tubing franchise mode is a relatively light pressure mode for franchisees. They need not worry about the risks caused by lack of experience and inventory, and can easily realize the operation of the store.

For the brand side, this mode enables headquarters to train shop assistants in a unified manner, ensuring that all stores can provide professional and unified services and form good brand reputation.

This franchise mode enables enterprises and franchisees to develop in a more benign and healthy way so as to achieve a win-win situation.

From the main road to Jane, business is never simple, but it comes down to the following: customer oriented, adapting to market changes, creating an experience of super value, and meeting the needs of today's consumers with diversified development.

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