Exclusive $100 Million Endorsement Fee Mike Roy And Nike Ten Years About

Nike stopped production of golf balls, clubs and ball bags in August last year, but this does not mean that the US sports giants are leaving the field. Their goal at this stage is to broaden their audiences.

Dress up better and attract more customers (whether you really play golf or not).

A simple example is that most street tennis players who wear Stan Smith do not play tennis.

After signing in January this year to become the first Jason Day Golf costumes sponsor, Nike and the four Grand Slam champion Rory McElroy completed a ten year endorsement contract extension of 100 million dollars, which is worth the $10 million annual sponsorship fee earned by Dai Yi, which also shows Nike's persistent wait-and-see attitude towards golf.

As the largest market for golf, sales of golf products in the United States account for 41% of the world's total.

It is very consistent with Nike's consistent market logic to give up the golf professional ball Market decisively and retreat from the shoe decoration product line and the star athlete endorsement.

In fact, they began to make golf equipment ten years ago. In 1997, tiger Woods was born and signed the future star.

You are heading into the golf equipment market, and now you might as well see them as waking up waiting for the next big star, like Woods, who talks about topics and trophies, and once again awakes public enthusiasm for golf.

Rory McElroy is one of the most frequently used players compared to tiger Woods. As the first European golfer to win three different Grand Slam titles, Mike Roy is also the third male athlete to win three Grand Slam titles before 25 years old.

Similarly, as a rising star, Jensen Day and Mike Roy sit in the world's number one position in turn. They have won seven trophies in nine months, and have been rated as "Woods's feat".

If there is no accident, in the next long time, you will see the top golf players in the world wave the clubs of Titleist or Scotty Cameron, but the hooks are flashing from head to toe.

Rival Under Armour has been popular with the clothes displayed in the Jordan Spieth competition. The New York Times praised the blue color, deep purple and white and gray color matching of the Armour.

Some even claim to sell all Nike's clothes to buy Under Armour, and think Spieth Be tiger Woods is still cool.

The most vigorous era of golf is gone. No matter in the emerging markets like the United States, Europe, Japan or China, the golf courses that crop out one after another are faced with the embarrassing situation of oversupply. Now this slow and time-consuming movement has been restored to the good of a few.

Two consecutive contracts are not expensive endorsements (Nike gave it in 2013).

The five year contract was rumored to be $20 million, but there were also reports that the contract value was far below that figure, which seemed to be a smart business.

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