The Exploration Of The Precious Birds In Sports Industry Is Rather Vigorous.

It is understood that the "noble bird" started in the traditional sports shoes and clothing production business, similar to most of the local brands, the company's shoes and clothing products are mostly located in the domestic three or four line cities.

You know, because the average income of the three or four tier urban residents is lower than that of the first tier cities, and the price sensitivity of consumers is relatively high. Therefore, some domestic sports brands focus on the three or four line city market, and through the centralized marketing network layout, suitable for the three or four line city consumers pricing strategy, targeted marketing promotion and closely following the trend of R & D design concept in the three or four tier cities gradually grow and expand.

In January 2015, the precious birds were invested in tiger sports, and the two sides established a sports industry fund with a total scale of 2 billion yuan. The fund will focus on O2O sports operations, sports training and personal fitness services, intelligent equipment, sports network media and community platforms.

Hand in hand, after the tiger's attack, the speed of pformation of the birds is speeding up. In April 20th of the same year, the Hongkong The Best Of You Sports (BOY), a wholly-owned subsidiary of the precious bird bird, invested 20 million euros to complete the capital increase. After the completion of the capital increase, the bird will become the largest shareholder of BOY and further improve the company's layout in the football field. In May 21st, the birds of the year spent 200 million yuan jointly with the China University Sports Association and the China middle school sports association to arrange the campus sports events resources. In 2016, besides the plan to acquire the above Wellcome fitness, the expensive birds bought the sports products retailers Jay and the famous shoe store to promote the company's overall layout for the sales channels of sports shoes and clothing. "

However, after looking at the 2016 semi annual report of the precious birds, the reporter found that although the birds began to establish pformation in 2014, and used the "big brush" to set up a number of sub sectors of the three major sports sub industries, such as sporting goods manufacturing industry, sports competition business and sports service industry, but two years later, the business income of the precious birds still comes from the traditional shoe and clothing industry.

Is it a good capital story for investors to tell investors? In this regard, the insider explained to reporters that the pformation of popular birds is traditional.

On the basis of the coordinated development of multiple sports industries, the current source of profit is still dominated by shoes and clothing business.

But he told reporters that the 2016 annual report of the company will be disclosed at the end of April this year, and the profits from Jay's investment and shoe store in 2016 will be included in the company's report scope and enjoy some of the profits from the initial investment.

However, when reporters asked about other sports business when they realized profits, the other side did not give a clear answer, but said: "the sports industry has a certain investment cycle, how long it can be realized profits, at the moment I do not know."

For the profit cycle of sports industry,

There are also his views.

He told reporters that China's sports industry is currently only farming season, the harvest season has not yet arrived.

Therefore, Zhang Qing did not think that it should be blindly watching its attempts in the field of sports.

He told reporters.

Originally, the "ceiling" of the footwear industry is obvious. "If I put all the money from the listing and financing to the main industry, I will not be optimistic. The birds will drive the capital through the capital to extend the industrial chain, which can give investors an imaginary space and make advance layout for their next development."

But even so, Zhang Qing expressed some concerns about the pformation of the birds.

For example, for the layout of campus sports events resources by Zhang Qing, in an interview with reporters, he believes that the development and realisation of campus sports is a longer process compared with the training of domestic sports consumption habits and the awareness of national fitness.

"First of all, it involves the pformation of the system - the release of production factors, the participation of private capital, and the control of the right to speak and ownership. This is a complex process of redistribution of interests. At present, there is no such professional mode of operation as NCAA.

At the end of the interview, Zhang Qing told reporters that the biggest challenge of the pformation is the direction of investment, the anticipation of investment income and the choice of trading mode.

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