The Nineteenth Jinjiang International Shoe Fair Opened, And More Than 70 Businessmen From All Over The World Gathered In Jinjiang.

Sports industry acceleration brand internationalization

The fair is hosted by the China Council for the promotion of international trade, the China Light Industry Federation and the China Sporting Goods Federation. The Jinjiang Municipal People's government, the Jinjiang International Chamber of Commerce and the Jinjiang footwear industry association undertake the Expo.

A total of more than 10 feature pavilions, including the "one side" brand hall, the Jinjiang footwear industry index hall, the science and Technology Museum, the sports city hall, the integrated circuit Pavilion, the graphene Industrial Application Exhibition Hall, the human resource service park, the industrial exhibition hall, the brand product Museum, the medium and small enterprise shoe hardcover area, the media exhibition area and the Taiwan shoe machine hall, etc.

In addition, swimwear, slippers, umbrella industry and other traditional industries in Jinjiang will also focus on building exhibitions, and promote the direction of industrial development.

The outdoor outdoor tribal Experience Hall will show the trend of sports and leisure entertainment and add new colors to this exhibition.

Focus on the whole sports industry chain and build high-end sports city

The China (Jinjiang) International Footwear exposition, which began in 1999, has been carefully cultivated over the past eighteen years, exhibitors spread all over the world, exhibits are complete in category, on-site service is in place, and supporting activities are colorful. It has been praised by the industry and overseas. It is known as "China's ten glamour Exhibition". It is a barometer and weathervane of China and even the world shoe making industry.

The Expo will build a comprehensive sports industry event gathering sports goods, sports marketing resources, sports culture and science and technology elements, and build a high-end platform for the development of sports industry.

As a state

Base, the sports industry in Jinjiang is booming.

In 2016, the total output value of the sports industry was 147 billion 230 million yuan, and there were 21 sports products listed companies such as Anta, 361 degree, XTEP and so on.

Last year, in the context of the country's vigorous development of the sports industry and the gradual improvement of the sports industry chain in Jinjiang, the eighteenth shoe (Sports) Fair was formally integrated into the sports industry sector for the first time in 2016.

The new sports products industry Federation of China will be the sponsor of the Expo. The name of the exhibition will be expanded to the nineteenth China (Jinjiang) international footwear industry and the second international sports industry exposition. The idea and concept of sports industry exhibition will be clearer, and sports elements will be further highlighted to form a good atmosphere for the whole people to participate in sports.

At present, Jinjiang is actively bidding for the eighteenth world middle school games. "Sports craze" has become a new trend in this city.

In recent years, CBA, Asia beach volleyball, international bicycle race, International Marathon and other large and large events have been held in Jinjiang. The atmosphere of national fitness campaign is very strong. The annual mass sports events are the more than 2000. "Watching sports events in Jinjiang" becomes the norm. The sports industry has broad prospects for development.

The Expo will focus on the whole sports industry chain and integrate sports experience and sports service into one.

On the one hand, we should strengthen the brand aggregation effect. We will participate in the exhibition of famous sporting goods companies and brands including Shu Hua, 361 degrees (ONEWAY), Shu Hua, Carle, USA, sundha, golden apple and climbing climbing. The outdoor bathing enterprises such as HOSA, Tianzi and other umbrella Enterprises such as Mei umbrella and YuSiMeng will add the bathing suit and beach products Museum, and organize related activities such as walking show during the exhibition to enhance the influence of the industry and brand.

On the other hand, during the exhibition, there will be a wide range of supporting sports events, including Jintai university basketball invitational tournament, the second "Jin Hua Cup" cross strait, and the mass badminton competitions in Hong Kong and Macao, and so on, forming a good atmosphere for all people to participate in sports.

To increase the elements of sports services, Jinjiang will also introduce the Ronaldo football academy in Brazil to the exhibition hall to showcase football series products, training modes and services, and create opportunities for local enterprises to cooperate with them.

In addition, the exhibition will also set up the "world sports and Olympic culture thematic exhibition hall" and hold the "focus sports Jinjiang, help the world China Games bid" photo contest, through the collection, display, public service, to better promote the sports culture and spirit to the public.

First set up "one belt and one road" brand hall sports Jinjiang to accelerate internationalization

"Let Jinjiang embrace the world and let the world like Jinjiang", this Expo will take the "internationalization" vision and actively connect with the national "one belt and one way" strategy.

At present, Jinjiang is making efforts to build an international and innovative quality city. Internationalization is becoming the key word for Jinjiang's new round of development.

At this fair, Jinjiang will take the initiative to link the national "one belt and one way" strategy with "internationalization" vision.

On the basis of the original Vietnam Pavilion, this year's exhibition will set up a "one belt and one road" brand hall to promote the exchanges and cooperation between Jinjiang enterprises and the Southeast Asian market under the background of "one belt and one road".

It is reported that enterprises in 6 countries including Brazil, India, Thailand, Vietnam, Bangladesh and Korea participate in the exhibition.

To further enhance the internationalization level of the exhibition, the organizing committee, relying on media, alliances and intermediary companies, cooperates with the mainstream media such as Italy, ARS, FOTOSHOES and other more than 20 countries and regions, as well as Facebook, Youtube and other international social networking platforms, innovating and promoting the visual platform, promoting professional exhibitions at home and abroad, opening multi public platforms, and launching mobile clients.

At the same time, the organizing committee also invited 78 professional buyers and buyers to participate in more than 30 countries and regions in France, Italy, Australia, Columbia and South Africa.

The organizing committee also joined the ARS group of Italy to set up the "2018 spring and summer international shoe, shoe and sporting goods exhibition" exhibition area to showcase 2018 of the latest international sports shoes, children's shoes, fashionable men's shoes, shoes materials and sporting goods.

In the meantime, we will invite the trend experts of Italy ARS ARPEL to hold a special lecture on the trend of fashion, and authoritative interpretation of the latest trend design trends.

Taiwan is one of the most developed regions in the world shoe industry, especially the developed shoe machine industry. Jinjiang shoes industry has a large scale and a complete industrial chain.

Since the eighth shoe fair was first established in Taiwan, Taiwan pavilion has always been one of the highlights of the shoe fair.

This year, the Taiwan footwear industry association and Taiwan Machinery Industry Association continued to participate in the exhibition, and jointly organized a series of influential activities with the organizing committee.

For example, around the theme of sports equipment, intelligent sports, future sports and sports shoes and clothing, Taiwan professional design institutes and designers will be stationed in Jinjiang.

It is worth mentioning that the organizing committee also plans and designs exhibitions in accordance with international standards, such as improving the statistical function of electronic admission tickets, adding new leisure negotiation areas, and introducing international volunteers.

Innovation driven pformation and upgrading

Jinjiang is known as the "shoes capital of China". It has bred famous brands of sportswear and shoes, such as Anta, XTEP, 361 degree, noble bird, and so on. It is Asia's largest distributing center for sports shoes and shoes auxiliary materials.

In recent years, in the road map of shoe industry upgrading, we cannot do without a core, that is, innovation driven, focusing on the development direction of intellectualization, service, high-end and differentiation. Jinjiang has strongly guided enterprises to strengthen the "five innovations" of products, technologies, brands, management and business models. Through strengthening innovation and cultivating internal kinetic energy, Jinjiang sporting goods enterprises represented by Anta and 361 degrees have been focusing on scientific and technological innovation to stand out and create a new round of pformation and upgrading with ingenuity and wisdom.

If Anta's innovative products contribute more than 60% of its profits, relying on its strong R & D capability, the company has launched a series of high-tech equipment for running and basketball, including elastic glue, energy ring, far-infrared thermal insulation technology and water repellent technology.

In addition, Anta is also working with Foxconn to enter the field of wearable devices, introducing Anta running APP and Anta smart running shoes.

In order to give full play to the leading role of innovation in the pformation and upgrading of enterprises, the Expo will hold several professional forums and conferences, and invite relevant leaders of the Ministry of industry and commerce, the Ministry of science and technology and the General Administration of quality supervision, inspection and quarantine, and relevant academicians, experts and scholars to conduct in-depth discussions on how to promote the pformation and upgrading of traditional footwear industry.

The 2017 China (Jinjiang) sports industry development forum will also be held at the same time, the launching ceremony of the "Internet plus footwear industry" project in Jinjiang, the unveiling ceremony of the innovation and technology alliance of Fujian footwear industry, and the awarding ceremony of shoe making Committee's sole working group, so as to promote the coordinated development of traditional industries in Jinjiang and the pformation and upgrading of enterprises.

In response to the bid for the eighteenth world middle school games in 2020, the organizing committee set up a new high school sports campaign for the first time in the Eleventh International Sports shoes and middle school student sportswear design competition in Jinjiang this year.

In order to agglomerate colleges and universities and professional strength, more design talents for Jinjiang sports brand are excavated.

As the most important supporting activity of this year's fair, Jinjiang international shoes spinning City will also officially start trial operation during the period of 4 / 18.

The project is located in Chai Dai Town, Jinjiang. The total project control area is 7900 mu, which is divided into 5 functional blocks, namely, planning professional market area, comprehensive supporting core area, training base area, ecological landscape core area and life service area.

The first phase of the professional market covers an area of 2200 mu, and the market volume is expected to exceed 100 billion yuan after the completion of the market.

The shoe spinning City project is committed to building the largest market for footwear and textile products in the Asia Pacific region, and building an integrated platform for the production and marketing chain of shoes and textiles, forming a key producer of producer services, promoting industrial pformation and upgrading, and flourishing the eastern part of Jinjiang.

For more information, please pay attention to the world clothing shoe and hat net information report.