Fast Fashion H&M Pays Attention To Environmental Protection And Will Make Efforts To Make Environmentally Friendly Materials For Clothing.

Fast fashion

In this report, it also mentioned that it will achieve 100% sustainable cotton use by 2020, and 100% of all operational links and 100% renewable energy use before 2040.

In addition, H&M held an environmental limited series exhibition in Beijing last year to preheat its 2016 world clothing recycling week.

It is reported that during the activity, consumers can send idle clothing to more than more than 3600 H&M stores worldwide.

Also last year, Zara parent Inditex group has launched an environmental program, including developing new materials and a wide range of recycling programs in Spain.

However, as early as 2011, H&M launched a series of environmental awareness, which uses environmentally-friendly materials such as organic cotton, organic flax, Tencel and polyester fiber.

In 2013, the brand also launched a plan to recycle old clothes. Users can leave their old clothes in H&M shops.

H&M, director of sustainable development Anna Gedda, said: "in the current

In the industry, the interest of relevant practitioners in sustainable development is more and more intense, including consumers, shareholders, branding and so on.

For us, the longer we want to survive in this industry, the most important is the next 30 years, not the next 3 years. "

According to H&M, last year, 26% of the materials used by the brand came from recycling and green materials.

But Gedda said, "the supply of these environmentally friendly materials is insufficient to meet the needs of future industries, and only a small part of the products can be made of old materials, such as denim.

However, because the structure of this kind of cloth is very complicated, we must mix some new materials in the process of making old materials. In the future, we want to simplify this step. "

It is understood that so far, H&M has recovered 39000 tons of cloth, equivalent to 196 million T-shirts.

In 2016, the brand recovered 16000 tons of old cloth, and their target was to collect at least 25000 tons of cloth every year by 2020.

Although critics are saying that the fast fashion industry is still on the rise, production and consumption are also growing, which is also a major challenge for the environment and sustainable development strategy.

According to Gedda, around 2060, the earth will accommodate about 10 billion people, and these people will inevitably need to dress.

But at the same time, resources are limited.

Therefore, the future clothing may be divided into "beautiful" department and the "green" faction that most people can afford.

In addition to green materials, this

It has also done some work in the use of electricity.

In 2015, 78% of H&M's electricity needed for global operations came from renewable energy. In 2016, the brand reached 96%.

"If we want to reach the goal of 2030, we may need to invest more in the short term to protect these higher cost environmental materials, but with the increase in demand, prices will fall sooner or later.

In the long run, we also see the commercial interests in the face of this huge goal.

Gedda said.

For more information, please pay attention to the world clothing shoe and hat net information report.