A Generation Of Legendary Women'S Shoes Empire!

A generation of legendary women's shoes empire!

Once

Unlimited scenery! There is a saying on the rivers and lakes: as long as there is a department store, there is a BELLE figure.

As long as you walk into the department store, almost half of the shoe counters are BELLE's brand. Eventually, you will find that you choose BELLE shoes.

In the era when e-commerce is not popular, BELLE has become a well deserved "big boss" position with its large facade and store occupying capacity.

Founded in 1992, BELLE invested 2 million Hong Kong dollars in a small factory which lasted for more than 20 years. It once developed into a listed company with a market value of more than 100 billion Hong Kong dollars.

"Wherever there is a woman, there is BELLE!" this is the heroic word once said by BELLE international CEO and executive director Sheng Bai Jiao.

BELLE shoes own brand: Belle, Teenmix, Tata, Staccato, Senda, Basto, Joy&Peace, Millies, SKAP and Mirabell; agent brand: Bata, Bata, cable, and so on.

In addition to selling women's shoes, BELLE is also an agent of many well-known sports brands including first-line sports brand Nike and Adidas, second-line sports brand PUMA and Converse, as well as clothing brand Moussy and SLY.

In May 23, 2007, BELLE officially listed on the Hongkong stock exchange, which had a total market value of more than HK $50 billion.

Since 2010, BELLE has entered the peak period, accelerating the horse race enclosure and entering the shopping malls.

In 2011, BELLE was the craziest one. It opened a new store in less than two days.

Through its many brands, shops or counters are opened, so as to rent the footwear area 1/3 or even more than half of the total area. There are more than 20 shoe shops in a shopping mall. Only 5 of BELLE's brands occupy 6. From a different age, category and price to a wider consumer group, it also risks the risk of a single brand operation.

In addition, many

The scale advantage enhances the ability to bargain with department stores.

For a time, BELLE's market value exceeded 100 billion! However, everyone thought BELLE would create an immense empire. In 2014, BELLE's "crazy shop" ended abruptly.

In 2014, BELLE started its first negative store growth, crazy growth and plunge in madness. BELLE opened a new store on average less than two days ago, and became an average of less than two days to close a store.

From 6 to August 2016, the group closed 276 stores in the mainland and rose to an average of 3 outlets a day.

As of February 28, 2017, BELLE still has 13062 footwear shops in China.

BELLE's success stems from the concept of advanced, BELLE's recession because of the concept of lag! Did not advance the layout of the electricity supplier, did not want to respond to the impact of electricity providers, too believe that the channel is king, let BELLE swallow the bitter fruit, the BELLE Empire suddenly reduced rapidly, and the subsequent pformation failure also announced.

Failed to stop the rapid decline.

For more information, please pay attention to the world clothing shoe and hat net information report.