How Does Fiyta, Who Is Stationed In The First International Brand Hall, Stick To Itself?

Not long ago.

On the occasion, Fiyta unveiled many new watches with its latest launch. As a Chinese brand stationed in the 1st international brand hall, Fiyta fully displayed the more fashionable style of wrist matching in this event.

It is seventh years since Fiyta first entered the No. 1 hall of Basel watch and clock exhibition in 2011. The Basel international watch and clock show is the top event of the global watch industry. Every spring, about 2000 exhibitors from clocks, jewelry, gemstones and related industries show their innovation and reform products to professional audiences in BASEL. The selected products are all the world's unique high quality products.

Visitors from all over the world came to Basel to discover the latest trends in the watch and jewelry industry and the latest creative design. Among them, there are number 1 Pavilion.

The pavilion is most eye-catching.

When Chinese brands first appeared in Basel, they could only exhibit new products in the remote 6 hall. Since 2011, they have been stationed in hall 1. More and more watch retailers from around the world have met Fiyta, playing a very important role in Fiyta's overseas market development and expansion.

Pan Bo, general manager of Fiyta brand, said, "this year is a very meaningful year for us. Fiyta has benefited a lot from participating in the clocks exhibition. Now it is also very difficult to review this process." he said, "from the very beginning 14 years ago, we made a little bit of it in the 6 hall, and gradually got the official recognition to produce products with intellectual property rights, and finally moved forward to the 1 hall in 7 years. We are the first and only Chinese brand to enter the 1 hall. We can persist in explaining everything."

During the exhibition in Basel, Fiyta showed the "printed" series of smart watches. In this regard, Pan Bo thought that the progress is good and basically meets the expectations. "Smart watches are both traditional watches and smart watches, which are very convenient for consumers.

The momentum of product launch is also good. Will it serve as a force for Fiyta and see the acceptance of the market? "

For the development trend of the wrist watch market, Pan Bo said, "from the data in the first quarter of this year, the more difficult period has passed, much better than in previous years.

The whole industry also has new changes, the traditional pattern is broken, the new pattern is taking shape, the overall situation is good news for the watch industry, and the overall market is gradually improving.

Today's watch industry is very competitive, and many brands compete in the market. When it comes to competition, Pan Bo thinks, "this is a good thing, and more importantly, it can provide our own target consumers with better products. Each brand has its own positioning, the customer group is not exactly the same, and the most important thing is to do well.

If you break away from your customers, such as what other brands do, you will easily lose yourself, so what I value more is customer research and satisfaction.

When it comes to Fiyta's position in the competition, Pan Bo said: "if we want to talk about the advantages, we will pour a lot of effort into customer research, and we will understand the aesthetic and design requirements of consumers.

At the same time, it has great advantages in the comprehensive creation of products, especially in terms of intellectual property rights and independent design.

Then it is very different from other brand products, with Fiyta's own brand characteristics, not what kind of brand we are popular in the market, the uniqueness of the brand is very strong, so we get many loyal fans.

As Pan Bo likened, "this year is

Seventh years into the 1 hall, is the brand 30th anniversary, for example, it is like the sun rising at 7:30.

For more information, please pay attention to the world clothing shoe and hat net information report.