Is It Easy To Stand Out From The Boston School Uniform?

The garment industry is in recession.

Enterprises are diversifying their brand strategy.

Bosideng group, started with down coats and foundry brands, is not only involved.

Women's wear began to work together in 2015 for more than 60 years.

Experience, 13 years in South Korea's school uniform industry champion of the Korean uniform uniformed SMART F&D, to create international quality fashion uniforms.

According to industry experts, the potential market space of China's school uniform is expected to reach 150 billion yuan in 2020 during the upgrading process.

In the face of the fat market in the school uniform market, Georges white, who is tailored to business career clothes, will not be outdone. In 2017, we will focus on the advantageous resources, take the student service business as a strategic focus, and strive to occupy a certain market position in the Chinese student service market.

Is it easy to stand out from the Boston School Uniform?

Chinese school uniform has always been labeled as "hypertrophy, rustic, monotonous" and other derogatory evaluation words. Such a bad appraisal has existed for a long time, and the upgrading of school uniform is more popular.

In early 2013, a production responsibility incident endangering the health of students was reported. Many schools in Shanghai involved in the incident. A total of 22 batches of school uniforms were surveyed, covering 6 major production enterprises in Shanghai. 6 batches were tested unqualified, and the pass rate was only 73%, of which 1 products were carcinogenic.

Why do toxic uniforms come into being? Enterprises are mercenary and lack of responsibility. The important factor is that there is no inspection standard. As long as garment factories can produce, the results directly lead to different quality of school uniforms and endanger the health of students.

According to the world clothing and shoe net, in June 2015, China's first national standard GB/T 31888-2015 for school uniforms was introduced. Over the past 20 years, China's school uniform industry has had unified norms for the first time, becoming the "new national standard" of the Chinese school uniform industry.

The standard of school uniform will bid farewell to the single entry threshold of the past classification, and it will be given high standard from four aspects of safety, ecology, comfort and environmental protection.

Under the background of consumption upgrading, school uniforms will usher in the stage of brand development.

Driven by many factors, China's school uniform market will usher in industrial upgrading, and the uniforms market will gradually become branded and standardized.

China's apparel industry is facing 150 billion of the blue market in China's school uniform market. The battlefield of China's school uniform market is bound to be dominated by the masses and the jungle in the coming years.

School uniform is a special industry in the Chinese professional wear market, but the school uniform is mainly designed for sportswear, which is large, monotonous and lacks aesthetic advantage. It is not accepted by students and parents for a long time.

With the improvement of people's consumption level and the growing concern for the healthy growth of young students, the diversification and individuation of school uniforms and the demand for human cultural products have been fully released. It has become the consensus of the whole society for students to dress healthily, happily and positively.

Not long ago, Sam international customized school uniform appeared in the 2017 Shanghai international professional clothing exhibition, school uniform exhibition, clothing technology equipment exhibition, perfect interpretation of the new image of Chinese campus dress.

Speaking of Sam met, not necessarily familiar, but mention Bosteng, almost nobody knows.

Bosideng is a clothing major, but Bosideng has never stopped moving forward on the road of diversified brands.

Bosideng, as early as 2015, began to work together with more than 60 years of professional school uniform design experience. In the 13 years in South Korea's school uniform industry champion, SMART F&D, a customized leading brand of Korean school uniform, entered the school uniform industry.

In December 30, 2015, Bosideng group announced the signing of cooperation with SMART F&D of South Korea, and launched a strong cooperation between China and South Korea to launch a strong brand of Chinese and Korean school uniforms.

Gao Dekang, President of Bosideng group, believes that school uniform is an aesthetic and cultural spirit.

He said that we should create diversified, personalized and human culture products with the spirit of craftsmen, so that children can dress healthily, happily and positively and make the campus more beautiful.

We should make great efforts to hatch and cultivate more competitive school uniform brands, and create a school uniform culture belonging to China to promote the healthy development of the industry.

According to Gao Dekang, President of Bosideng group, the new season school uniform introduced by Sam Mead includes four major categories, and takes full account of student dress occasions, dress etiquette, seasonal combinations and so on. Saymet pays more attention to combining campus culture, making products simple, refreshing and fashionable, providing students with safe, comfortable, fashionable and cost-effective school uniforms.

Saymet will take the "international school uniform to customize the leadership brand" as the mission, and strive to become an "advocate of Chinese campus culture".

Product diversification will increase business risk, and specialization is the major trend of the development of the garment industry in the future. Does bostin have a serious decline in the performance of the main business down jacket, and if the men wear a revenue day pattern, are they able to stand out from the numerous school uniform brands?

George White also chew the cake in the school uniform market.

As the first Chinese professional suit, Georges white, the creator and advocate of fashion, personalization and differentiation, has not only ensured the good moisture absorption and permeability of fabrics, but also made the handle feel smooth and full, with bright colors, making it more comfortable, breathable and caring for the skin.

In 2017, George White entered the school uniform market with professional clothing leading brands, in order to seize the school uniform market through powerful R & D and design capabilities. Can George white win the share of the Chinese school uniform market?

In April 26th, George White released the first quarterly report in 2017. The report showed that the operating income was 150 million yuan, down 3.67% compared to the same period last year. Net profit was 8 million 816 thousand and 900 yuan, down 11.19% compared with the same period last year.

In April 19th, Georges white released the 2016 annual report, which showed a profit of 62 million 937 thousand and 400 yuan in 2016, an increase of 2.75% over the same period last year. Its business tailored business has gradually become mature and stable, and publicly stated that since the student service business is still in the stage of upgrading consumption, it will focus on superior resources and take the student service business as a strategic focus, and strive to gain a certain market position in the Chinese student service market.

YOKA technology uniforms also play O2O

Youka technology, the full name Youka (Beijing) science and Technology Development Co., Ltd. is a group clothing customization enterprise integrating design, research, production and sales services. Through the combination of online sales and offline sales, it provides school clothing, professional clothing and other group dress fixing services. It owns YOOKNET, FOYUR, China youth campus brand, and JUST (FOR).

According to the world clothing and shoe net, the business income of Oka technology in 2014, 2015, and 1-2 2016 is 42 million 326 thousand yuan, 65 million 463 thousand and 700 yuan and 10 million 957 thousand and 900 yuan respectively, and net profit is -152.94 yuan, 1 million 513 thousand and 600 yuan, 418 thousand and 500 yuan respectively.

The consumers of Oka technology mainly come from a number of famous schools, large schools, special schools with long history and cultural heritage, such as Beijing fourth middle school, experimental school affiliated to Beijing Normal University, experimental school affiliated to Renmin University of China, Beijing second experimental primary school, and other large enterprises and institutions such as Minsheng Bank, China Life Insurance, FAW Audi and so on.

Customized services, and extended to the campus culture product design, comprehensive creative manual courses, products and courses, help the construction of the school culture construction of the technology of Oka, released 2016 annual report in April 27th. The report shows that its performance has increased steadily during the reporting period, and its operating income has increased by 12.07% over the same period. The school service business income is 60 million 287 thousand and 500 yuan, an increase of 32.85% over the same period last year. The main reason is that the school uniform business has vigorously carried out the direct selling of new customers and added 48 new schools during the reporting period while guaranteeing the renewal of the old customers. In addition, the second half of the year has launched the "urban partnership" system, which has been developing the local market with the agent partners, and has signed 10 agents in the reporting period, and the business income has been 3 million 809 thousand and 700 yuan during the reporting period under the agent mode. The revenue of the school is 73 million 366 thousand and 100 yuan. It is noteworthy that the exclusive design, innovative 1+N business model and online platform provide O2O uniform for schools.

During the reporting period, the decrease in the business income of the professional wear business was mainly due to the recent emphasis on school uniform business. The professional clothing did not expand rapidly on the basis of guaranteeing the renewal of the original order. Besides, the purchasing amount of the major customer's Minsheng Bank decreased, resulting in a decline in the norm of the sales of professional wear.

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However, the report shows net profit of -1163.24 million, because the progress of the direct selling business is not smooth enough, and the sales performance in accordance with the plan, planning management fees and management fees increased significantly, resulting in a negative net profit.

YOKA technology said that in the 2017 year of the year, it will plan the sales plan carefully and vigorously promote the cooperation of the franchisee, and strive to effectively complete the sales plan, and at the same time reduce the management cost as much as possible, and realize the profit again.

School uniform reaching the threshold is only a threshold.

What is the consumption demand? Material safety is one of the standards of consumer psychology.

According to the world clothing and shoe net, the school uniform standards issued in June 2015 clearly show that in terms of safety, apart from strict regulations on the use of decomposable aromatic amine dyes, formaldehyde content, dyes and auxiliaries, the combustion performance, accessories sharpness, rope belts, residual metal needles and other contents are increased.

In particular, the color fastness, wash size change rate and pilling quality of these consumers are easy to perceive products, reaching the standard of first class products in other similar apparel product standards.

In addition, the cotton fiber content of the direct contact part of the skin has a nominal value of not less than 35%, which fully guarantees the comfort of school uniforms.

The new standard implementation process of relatively high rate of unqualified items, it is precisely the fiber content is not up to standard, the reason is that the direct contact with the skin part of the cotton fiber content to reach or exceed 35%, equivalent to the elimination of a number of commonly used chemical fiber uniforms fabric.

This is actually a requirement for the school uniform enterprises to start from the source of product design and fabric purchase. We must adjust the mentality and check the customs. Once we can not find the replacement fabric in time, we will face the risk that we can not meet the target.

In view of the fact that China's school uniform market has not yet been fully liberalized, the upgrading of school uniform quality has just started.

In response to the new national standard, many garment enterprises are also striving for more reasonable price space through humanized design, high-quality fabrics and Seiko production to promote the maturity of the school uniform market, and the fashionable, personalized and cost-effective school uniform will be more easily favored by consumers.

In 2017, Bosideng successfully led the "new national standard", and hoped that the new sales performance of Bosideng was no longer worrying. After all, struggling to develop in the hot environment of the clothing industry is not easy.

More interesting reports, please pay attention to the world clothing shoes and hats net.