Metersbonwe'S May Day Stores Are Booming, And Hundreds Of New Stores Are Booming.
Over the past year,
Metersbonwe
Returning to the beginning, taking the consumer experience as the main body, we should take the initiative to change and realize.
brand
Upgrading has changed dramatically.
From the traditional single style leisure style clothing brand to a diversified lifestyle brand that expresses a variety of attitudes and extreme experiences, five styles are launched: NEWear, HYSTYL, N vachic, MTEE and ASELF.
After a series of re positioning and in-depth channels, Metersbonwe has taken the initiative to complete the new store opening in the first half of 2017. The new stores have been located in the hot business circles of the second tier cities of Xidan, Beijing, Beijing, IKEA, Guangzhou, Dongfang Baoshi, Wuhan IKEA, Xi'an Hedi port, Shanghai seven Bao Wanke, Jinqiao international, Hangzhou Baolong City, Hangzhou Jiali center and so on.
During the period of May 1, the grand pattern of "100 new stores is blooming" has been achieved nationwide.
Looking back, a large number of enterprises have gained rapid development relying on demographic and market dividends. Metersbonwe took the lead in adopting the strategy of large stores in the industry, and at the same time coordinated the rapid development of the industry.
Jay Chou
The star effect has become one of the most famous clothing brands in the north and south.
The strategy of "double line" in direct operation and opening up has brought the demonstration effect to the industry. It has laid a milestone significance for the Chinese clothing brand to gather popularity and enhance the brand image.
In recent years, with the development of the economy, the consumption concept of consumers has also changed. Quality consumption should start from time to time. The layout mode of traditional business circles is single, which can not meet the current consumption habits.
At the same time, with the pformation of urban functions, the rapid expansion of urban space and the emergence of new business circles bring challenges to traditional business circles.
The rents of new and old business circles and the development of consumers' habits have also changed the city's core business circle.
As a representative of China's fast fashion, Metersbonwe has a keen sense of smell to feel the impact of business circles on the retail industry in the region.
In recent years, the United States has been extremely exploring the channel pformation.
In order to push ahead with channel pformation, the United States and the United States should actively adjust the structure of the shop channel network and gradually eliminate inefficient stores according to the changes of the consumer market.
After a long period of adjustment, the relevant data show that in the first three quarters of 2016, the number of shops that directly operated and joined the United States began to decrease.
In the first three quarters, 886 new shops were opened, 651 shops were closed, 3961 total stores, and 235 more than those at the end of 2015.
Metersbonwe as national costume
brand
Always dare to be the first person, now the United States through advocating "return to the main industry, return to professional", actively promote channel upgrading, strengthen cooperation with shopping centers and other emerging shopping channels, strengthen the lean management of the brand, the performance has gained substantial growth, and its own brand has also been upgraded to fission.
There are many mixed shops in the newly opened shops with single style shops and integrated style shops.
It is worth mentioning that Metersbonwe will be stylistic to integrate into the shop scene, intensify efforts in the new store display, concentrate on the consumer experience, and harvest the unexpected results and feedback.
In order to better cater for the needs of customers during the May 1 holiday, Metersbonwe new store has adopted a variety of activities to attract customers to adapt to changing consumer needs.
In the big environment of small holiday, seize the opportunity to increase the flow of new stores, and the passenger flow has reached an unprecedented increase.
Focusing on the consumer experience, giving up the obsolete ideas and adapting to the trend of modern youth, Metersbonwe has put forward new ideas for young people's fashionable life with the concept of their five brands.
Metersbonwe's May Day has opened shop, and more than 100 new stores have launched activities nationwide.
Just like the concept of "beautiful star" launched by the United States and the United States, their American star era is being staged in 2017.
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