Why Did Adidas End Its Cooperation With The Bundesliga?

According to the world clothing shoes and hats net,

It has also lost a long term sponsorship in the field of football, this time in the German giant's home, the German football first league.

German football professional alliance sports company announced the end of 8 years of cooperation with Adidas, the two sides signed an agreement in the 2010/11 season.

After the 2017/18 season, the Bundesliga will play an old card.

Derbystar (Derby) provides football as an official ball, and the contract between the two sides will last for four seasons until the 2021/22 season.

The two sides did not disclose details of cooperation, media reports that Derbystar annual sponsorship costs about tens of millions.

Adidas has made a clear statement that it will further strengthen its cooperation with top international teams and young promising and ambitious athletes.

Derbystar, which sounds a little strange, was founded in 1968, is committed to the production of manual football, and at the same time, the leading position in the application of the latest technology.

As early as 70s, Derbystar was the first company to produce artificial materials for soccer production. In 2012, Derby's IBall intelligent goal line technology was recognized by FIFA, and the sales of ball games in the same year reached 1 million.

The origins of Derbystar and Bundesliga can be traced back to Adidas.

Before these latecomers.

In the 1979/80 season, Derbystar's football became the official designated ball for the Bundesliga.

The former German football coach, Hennessy Weiss Weyler, once commented: "the ball of Derby is not just football, it is more alive."

Derbystar Andreas Filipovic, which is responsible for sales and sponsorship of the board, believes that the return to the Bundesliga and Germany b show the company's strong position in the market and its excellent performance in recent years.

Since 2010, sales of Derbystar have doubled.

It is certainly not good news for Adidas to hand over the top domestic league resources.

Not long ago, they just concluded the official ball sponsorship agreement with the French league, which was taken over by Uhlsprot.

After leaving the Bundesliga, Nike has occupied the main battleground of the five major European leagues (Premier League, Spanish League and Serie A). Besides, China, South America, China, North America and the Caribbean Football Association are also partners of Nike.

And Adidas's most important sponsorship is cooperation with FIFA and UEFA.

But even at the international level, Adidas's former soccer supremacy has been severely challenged.

In the 2016 World Cup finals, both sides France and Portugal wore Nike sponsored jerseys.

For the first time in the past thirty years, Adidas's team did not enter the finals, and at least one team in the previous finals was wearing striped logo jerseys.

Compared to the German giants who took part in the world cup in 1954, Nike only entered the football market in 1994. But in the past 20 years, the gap between the two sides has been shrinking.

In 2016, sales of Adidas's football products amounted to $2 billion 800 million, and Nike still had a gap of $660 million.

Next year's World Cup annual meeting is a good opportunity for Adidas to rally. After all, the relationship between ADI and FIFA can still be said to be inseparable. The two sides maintain the longest cooperation in the history of modern sports marketing.

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