Tmall International Takes Three Steps To Solve The Puzzle Of New Tax Reform

According to the world clothing shoes and hats net, Cross-border electricity supplier The tax reform has just been stall for a year. Tmall The international report of 2016 was released. According to Liu Peng, general manager of Tmall international, Tmall has more than 40 million international users, including 63 countries, 3700 categories and 14500 brands. He described the cross-border electricity supplier in 2016 as "concussion upward", which has both turbulence and opportunity.

At the press conference, Liu Peng also released the strategic goal of Tmall international in the next three years: Tmall international should serve one hundred million of the imported consumers in the next three years. This figure is equivalent to the number of outbound tourists in China in 2016, which is 2.5 times the number of existing users in Tmall international. Under the influence of the new deal, it is not easy to achieve this data, and Tmall international has also made strategic adjustments.

The confusion of the new tax reform

At yesterday's press conference, the new e-commerce policy became the focus of discussion. About the impact of the 408 new deal on cross-border electricity providers, Liu Peng thought it was "upward shock": "(2016) first half of the year there was a concussion, and the second half of the year increased. But it also brings new opportunities, both a concussion and an opportunity. "

For cross-border electricity providers, 2016 is like a year of roller coaster ride.

In March 24th, three ministries, including the Ministry of finance, the General Administration of customs and the State Administration of Taxation, issued a new tax system for retail sales of cross-border electricity providers. Since April 8, 2016, cross border electricity providers no longer pay tax according to the postal tax, abolish the preferential tax exemption within 50 yuan, the personal single transaction limit is 2000 yuan, and the personal annual transaction limit is 20 thousand yuan. On the evening of April 7th, the Ministry of Finance posted the list of cross-border e-commerce retail import commodities in the official website, and a deputy chief executive of the electricity supplier laughed at it: in 2011, he made an electronic business, and died in 2016.

Perhaps the new deal is too big for the implementation of the regulatory requirement to suspend for 1 years by May. The transition period will be further extended to the end of 2017 by November 2016.

A month ago, the Ministry of Commerce made a statement once again for the cross-border electricity supplier tax reform. First, it clarified the nature of the "personal products" of the cross-border e-commerce retail import commodities; two, the pilot cities expanded from 10 to 15; three, it was to further improve the regulatory mode, do a good job in quality and safety risk prevention and control; four, the new deal was implemented from January 1, 2018, and will continue to be effective.

Lin Zhiyong, vice president of the Asia Pacific E-Commerce Research Institute, seems to be "maintaining the existing regulatory policy and not being relaxed at all."

But Liu Peng thinks this is a good thing: "last year's 4. 8 new deal was issued in the middle of the night, making the industry unprepared, and now give a forecast to the industry ahead of schedule." He believes that the current debate focuses on the definition of "personal goods", "how the definition of personal products is not perfect, and the regulatory authorities are discussing it."

The three step of Tmall International

For cross-border electricity supplier trends, Liu Peng's judgment is: "cross-border electricity suppliers simply sell milk powder diapers will be difficult, should not do the parallel market, but rather brand Direct cooperation. The implication is to expand the category and purchase.

In this regard, the practice of Tmall international is divided into three steps:

User side: in terms of products, first, product category expansion, except for mother and baby, cosmetics with large volume of transaction, expand to electronic beauty apparatus, fresh, fresh milk, red wine, pet food and so on. Then, do the global simultaneous launch and synchronization.

In terms of logistics, first, the logistics information is traced back to the source; secondly, the goods delivered from the bonded warehouse reach the next day.

Business side: both encourage the brand to open shop, direct and direct supply, also do brand marketing. Last year, Tmall International launched a consignment mode, Tmall international supplies, Taobao stores responsible for consignment, goods from Tmall international flagship store.

Platform side: to give billions of yuan subsidy to cross border businesses to do content; cooperate with rookies to reduce logistics costs.

But whether it is brand direct supply or new product synchronous sale, this is the platform based on the volume of resources, for small players no reference.

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