Mary De Jia Founder Cui Xiaohong: You Will See A Worldwide Brand.

China's make-up market is growing steadily, although China's overall economic growth has slowed down.

The market is still growing at a rate of two digits, especially for China's local brands.

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It is one of the newcomers to the Chinese cosmetics market, especially the make-up market. Recently, Ms. Cui Xiaohong, founder and general manager of Mary de Jia company, analyzed the reasons for the changes in the Chinese market and the reasons for the success of the brand on the MakeUp in Asia at Seoul with "Mary de Jia Marie Dalgar: helping Chinese women find their unique beauty".

Analysis of consumers decides success or failure.

Chinese consumers are changing rapidly. With the improvement of educational level and living conditions, smart phones and networks have been deeply involved in life. It can be said that the essence of consumption has been upgraded comprehensively. The age difference is also very great. More than 20 year old people prefer fresh and interesting products, and more than 30 years old tend to buy advanced products after 80 years of age. More than 40 year old people prefer to choose ALL IN ONE products that are easy to use.

Through multi-channel consumption is another new trend. Ms. Cui Xiaohong stressed that "60% of young consumers spend more than three platforms." with the increase of retail stores, consumers who choose to buy products near their stores are also increasing. The proportion of shopping centers has increased. The most important thing is that the number of consumers buying by mobile phones has increased significantly.

In order to understand consumers' interest in those products, the key word search method was introduced. The remarkable change was the retrieval of color from dark red, wine red and coral powder before 2~3 years ago. It used to have a high proportion of mascara, lipstick, eyeliner and makeup milk, which reflected the materialization of consumer demand.

Chinese consumers give special significance to buying cosmetics, and focus more on their own beauty and get psychological satisfaction from them.

The core of Chinese circulation: smart phone and experience

When it comes to Chinese market, mobile phone shopping has to be made. China's mobile phone shopping users reach 700 million people, which is equivalent to the whole European market, and mobile phone payment is 50% higher than that of the United States. Under such circumstances, consumers who make purchases through acquaintance make up 62.5% of the total.

The increase in mobile phone pactions has also affected the way of operation of offline stores, especially the fact that Chinese young consumers themselves have gained experience in physical stores. This is very different from the past national day price promotions. Now visiting professional stores to study make-up, they can see high-end products that can only be seen in Department stores in the past.

She also said, "China's speed is also world-class, and there are even 20 days from idea to product launch. Although Korea's speed is in the forefront, China's speed is also accelerating.

Innovation and digitalization have been successful. "

It shows the confidence that Chinese enterprises will not stay in place.

For the first time, Cui Xiaohong said in public, "in my imagination, Mary de Jia must be a world-famous brand. She has an international perspective. Her footprints all over the world, across different spaces and practices, resonate with people from all over the world."

She will continue to do so, using art exhibitions, flash shops, and so on, so that people in the world can feel the beauty she presents.

China has two such prejudices: cheap goods without good products, and China can not build good brands.

But she believes that "China is the brightest star in the world and the most creative country."

I don't know who will be the first to go abroad to the world, but I believe it must be me.

Why do we invest in art exhibitions every year, because Cui Xiaohong's "stubborn" believes that today's investment will surely return, and we will accumulate an indelible art and spirit on the brand of Mary de Jia.

For more information, please pay attention to the world clothing shoe and hat net information report.