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    Do You Believe In Blind Brothers When Designers Even Introduce Fashion Brands?

    2017/4/13 11:01:00 47

    DesignerBrandFabric

     Fashion brand

    For most people, they may not believe that blind people can also become fashionable clothes.

    Designer

    According to the world clothing and shoe net, in fact, when the blind brothers Bradford and Bryan Manning tell their parents, they have to create their own fashion together.

    brand

    And when they were a brand designer, their parents couldn't believe it either.

    Even the father said in a tone of accuse: "you can hardly dress yourself up!"

    The reason why my father was angry was not only the idea of the brothers' Arabian Nights: the brothers were diagnosed as a small probability hereditary visual impairment from childhood, but now they can see colors and shapes with the help of special glasses, but can not see things themselves.

    Under such circumstances, no one can believe that these brothers can be fashion designers.

    One thing that parents and family members can't understand is that before the two brothers had their own well paid jobs.

    Bradford, a 31 year old brother, once worked in an investment company in New York.

    Bryan, his four year old brother, works in a data sales company.

    "I think they may be a little confused about our decision."

    Bradford said in an interview with the US media.

     Fashion brand

    The decision of the two brothers is not temporary. They are inspired by the daily experience of buying clothes in department stores, thus finding business opportunities. Because of the limitation of eyesight, the two brothers buy clothes, mostly depending on them.

    cloth

    But it's usually hard for them to buy clothes that are comfortable and cheap.

    "We will have some advantages in the touch of fabrics," Bradford feels that this will be an advantage for him in developing his career with Bryan.

    They want to use fabric comfort as a selling point, for visually impaired people and ordinary people, to sell basic clothing products such as T-shirts.

    At present, the two brothers set up their own brand Two Blind Brothers (a pair of blind Brothers), and opened an independent studio in Canel Street, a designer gathering place in New York.

    The two brothers are currently working full-time in the brand, and have recruited 3 employees.

    However, from thinking to achieving the present scale is not instantaneous.

    For the first time, two brothers were only working part-time to make their own brand. It only took 6 months to design a T-shirt.

    First of all, they had to touch each cloth sample by hand. Bradford said that when he picked up the first T-shirt for the brand, he and his brother added up to over ten thousand pieces of fabric.

    After selecting the materials, they again made an oral description of a representative factory which was introduced by a friend in midtown, New York.

    When the samples are released, they will try to find the problems by trying them on.

    But more often than not, they will collect feedback from friends without vision impairment.

    In the process, the brothers inevitably have different opinions. Once, they argued for six months as to whether the length of a T-shirt should be 1/4 inches long.

    "Therefore, we will have some fixed game items. If we can't argue the outcome, we will win the game."

    It was not until this pair of brothers were invited to the famous American talk show Ellen Show that the unconventional design process came to an end.

    Under the exposure of the program's Ellen DeGeneres thirty thousand dollar angel investment and the publicity of the program, they have the foundation of resigning their hearts and minds into the brand operation, and also have a large number of orders coming.

    Now, Two Blind Brothers has been involved in women's wear, accessories and other fields besides selling men's T-shirts.

    Commodity pricing also has a rich range, accessories are generally below 50 dollars, and the most expensive product is long sleeved T-shirt, priced at 125 dollars.

    It is worth mentioning that Two Blind Brothers on the official website specifically stated that the founders did not have any remuneration for their brothers, and the company's profits would be donated to the foundation for the treatment of visual impairment by 100%.

    In addition, the official website also has a specialized self-made 1 minute short video plate, the video will be updated every week, including the brand new product development process since a week, and the research progress of the brand independent eye disease research team.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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