Big Clothing Market Potential Huge, Bei Sao And Forever 21 Ready To Go

According to relevant media reports, the American fast fashion brand Forever 21, and the Taghit Vitoria cooperation VB x Target series announced that it will launch the first big code clothing series for the first time.

Among them, foreign media reported that Forever 21 launched the big code clothing series for several years.

In 2016, the brand had launched a large code sportswear series, and the introduction of the Large Size Swimsuit also wanted to attract more large numbers of consumers, while expanding the large size clothing.

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Earlier, foreign media reported that star designer Beckham Vitoria plans to launch 200 costumes and accessories with Taghit, ranging in price from $6 to $70.

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On the low side, the highlights of this cooperation series also focus on the first launch of large code products.

In life, not everyone can have a model figure on the T stage, more or more fat people, and this figure is still growing. We can see that the market of big size clothing still has great potential.

According to the media, overseas fast fashion brand H&M first launched the big size women's clothing last year. Nike has launched a large code series of sportswear; the American luxury department store Neiman Marcus has also set up a large area for the retail store of its brand Last Call; the personalized style website Stitch Fix also added the costumes area in February this year; and WAL-MART, which has been catching up with Amazon, has also noticed the market, which is recently recruiting senior brand executives, responsible for the big code fashion products, and so on.

Many brands and retailers are overweight.

Of course, there are certain data to be found.

The domestic large size clothing market is also keeping pace with the times. On the Alibaba website, we can see that domestic large size clothing has also met many women's needs.

But in most of China's major shopping malls and department stores, most women's clothing belongs to "Ladies' Pavilion" and "maiden Pavilion", and these women's clothes are basically slender and slender girls.

And the choice of such women has narrowed down a lot. Even if they look at a certain dress, they often tell "no such specification".

These overweight people often face the dilemma of "no clothes and wear" because they can't buy the right large size clothing.

With the sharp increase in the number of super high and overweight people, large size clothing has huge market potential, and it is urgent for enterprises and businesses to jointly develop it.

In the era of multiple development in the group, the prospect of big clothes is still wide.

In the United States, more than half of the women wear large dresses, and 67% of the women wear large or larger sizes.

The US Centers for Disease Control and Prevention says that the average clothing size of us women is equivalent to 14 yards, while others need to wear bigger sizes.

The clothing business ModCloth and Paradigm Sample have launched an investigation among 1500 women in the United States, aged between 18 and 44.

According to the survey, more than 50% of women wear 16 yards of clothing and even larger sizes. The number of women wearing 16 yards of clothing is more than that of women wearing 0 yards, 2 yards and 4 yards.

For more information, please pay attention to the world clothing shoes and hats net report.